Middlemen Follow Suit To Raise Prices For Winter Wear

2011/10/17 11:20:00 23

The near future

Winter clothes

After a large listing, compared with last year, the price of local brands increased by 10%~15%, and international brands were two or three more expensive than in previous years.

Manufacturers have blamed the increase in cost on the increase in production costs, but insiders say that the intermediate link and marketing strategy are the biggest incentives to push prices up.

I visited several major business circles and found that this year's winter clothes, including clothing and shoes, all rose in price.

"The price of a garment from manufacturer to consumer terminal has doubled 2 times."

Mr. Lin, director of a brand clothing Chongqing company in Fujian, said in an interview that the price tag of a garment belongs to the manufacturer, 1/3 belongs to wholesaler or agent, and 1/3 belongs to the retail channel.

As the cost of production rises, manufacturers will naturally raise the factory price, but the latter two links will follow suit.

In addition, Mr. Lin also said that in order to open up the market, clothing brands want to go to department stores to crush their heads and give the department stores 15%~35% different points.

At the same time, shopping centres frequently promote sales, in order to ensure their own profits, suppliers can only raise the price tag.

There are also marketers who say that clothing prices are bullish every year and are related to marketing strategies.

In recent years, domestic clothing brands have been buying brands or registered brands abroad, under which there are many "foreign brands" or simply a foreign name.

"Many people think that Mark Ed Faye is a well-known international brand, but in fact it is wholly owned by seven wolves."

The marketing person said.