China Apparel Group Buying Market 1-9 Month Sales Of 66 Million 790 Thousand Yuan
Domestic authority
Group buying
Navigation leading group released today's 2011 1-9 month national garment industry.
Group buying market report
。
The leading group statistics cover a total of 1 sales sites from September to September, and the total number of group buying websites is 669, and clothing group buying products are 29156.
According to the leading group statistics, the sales volume of the group buying in the clothing industry in China was 66 million 794 thousand and 800 yuan in 1-9, the purchase number was 1 million 275 thousand and 800, the average group buying price was 93 yuan, and the average discount rate was 0.35.
Through data comparison, the order of sales is: underwear 26 million 605 thousand and 800 yuan, women's wear 20 million 724 thousand and 600 yuan, men's clothing 8 million 987 thousand and 300 yuan, accessories 8 million 368 thousand and 300 yuan, children's wear 2 million 172 thousand and 200 yuan.
According to the number of purchase order, there are 644 thousand and 300 underwear, 315 thousand and 700 women's wear, 146 thousand and 300 accessories, 98 thousand and 300 men's wear and 73 thousand and 800 children's wear.
Whether in accordance with
Sales volume
Or the number of buyers, underwear products in clothing accessories group buying advantages are more obvious.
In the sale of single products, the US group has a group buying price of 85 yuan, the original price of 259 yuan, and the two sets of sales of the first round of men's cotton base collar couple suit. The sales volume is 1 million 7 thousand and 400 yuan and 966 thousand and 700 yuan respectively, becoming the champion of single product sales.
In terms of popularity, the US group bought a group of NBA men's underwear with a price of 16 yuan, and the original price of 118 yuan. The number of people buying two times was 27 thousand and 24 thousand and 300, respectively.
The above statistics do not contain Juhuasuan, and the automatic statistics of group buying navigation for group buying champion Juhuasuan will start later this month.
The leading group statistics automatically collect the data of the national group purchase website, and do the re analysis of the data, and discard the way of false data accumulation.
Because clothing accessories products are physical products, the vast majority of products launched by websites are all sold to the whole country. The same products often appear in different cities. If we simply add the statistical data of cities, the same product will appear many times in the national statistics, so the leading group adopts the de duplication algorithm to exclude the data superposition of the same product in the national statistical report, so as to make the data more precise.
"2011 China clothing industry e-commerce application summit" will be held on the 20 day of this month in the "brand city of China" in Ningbo.
Leading group CEO Wang Qiheng will be in group buying statistics.
trend
Keynote speech.
At the appointed time, the leading group will make a statistical analysis of the fashion group buying trend with labels, and discuss the future of the garment industry with the Internet elite and famous garment enterprises.
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