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Sijiqing Wulin Road Leads &Nbsp; Hangzhou Clothing Business Circle

2011/10/17 9:49:00 65

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A Preliminary Study Of Hangzhou Clothing Business Circle

Southeast shape wins, three Wu metropolitan.

Hangzhou

Qian Tang

Tourists have been intoxicated with scenic spots since ancient times.

Hangzhou's silk, Hangzhou's tea and Hangzhou's specialties attract all the time.

Consumer

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Since the reform and opening up, Zhejiang's social economy has been booming rapidly, and the position of the market economy ranks first in the whole country.

As the provincial capital of Zhejiang, its location has naturally become the center of Hangzhou.

Hangzhou's garment market has become a dazzling pearl in China's clothing market system because it has both occupied the right time and benefits of reform and opening up.

Looking at the clothing market in Hangzhou, the most representative one is the four seasons clothing characteristic block.

Wulin Road

Fashion women's wear street women's wear street and last year's formal appearance in Hangzhou Sijiqing clothing market.

The four main features of the four seasons are mainly wholesale.

Sijiqing

The clothing market, hang Pai clothing market, Italian fashion, Sijiqing women's wear and so on are the first class wholesale markets, which radiate East China, central China and other regions.

The block is divided into ten major functional areas: Women's wear block, boutique clothing area, men's wear block, children's wear block, silk textile block, comprehensive block, service block, garment fabric and accessories block, central block. The ten major blocks have a more reasonable function distribution, and the structure of the commodity block is clear and the clothing types are complete.

The market, which is full of momentum and surging, is proving their pride to the world. China's 1 billion 300 million population, one of the clothes per capita comes from "Sijiqing". Therefore, it has the reputation of "four seasons of neon and four seasons of evergreen".

The four seasons clothing characteristic districts are based on the regional cluster industry in Jianggan District and Hangzhou, and the industries in the provinces and regions, forming local brands, regional brands, Chinese brands and international brand goods.

Agglomeration effect

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The integration and integration of production, trade, research, display and logistics has made Sijiqing characteristic clothing district more competitive and developing, and has become one of the important distributing centers of clothing trade in China.

Today, the combination of 15 garment market clusters into a modern business district is one of the largest clothing distribution centers in the country. The explosive force is enhanced and the social awareness is improved.

The 15 professional clothing markets, which are dominated by Sijiqing's clothing market, are full of popularity, with a daily passenger volume of 70 thousand passengers, with a peak of 100 thousand people.

Sijiqing clothing market ranked thirty-seventh in China's top 100 market market in 2001.

In 2002, the paction volume reached 5 billion 500 million yuan, and 80% was wholesale.

The whole block market has many varieties, new styles, low prices, and quality continues to rise.

Wulin Road fashion women's wear street is also aimed at creating the "first street of Chinese women's wear". Various avant-garde, elegant, alternative styles and fashion clothing products such as hang wear, Shanghai style, Guang Huo, Taiwan dress and Han Chao are gathered here.

Wulin Road is a large modern commercial and cultural block with female character, unique landscape, rich connotation and perfect function. It is a large modern commercial and cultural block, which combines shopping, food, business, bodybuilding, leisure, sightseeing and entertainment.

Historical and cultural relics such as the ancient Wulin gate, the ancient Qian Tang gate, the modern Shikumen architecture, the Du Jinsheng silk weaving factory, and the former residence of Sha Menghai are shining like stars.

Hangzhou's women's clothing brands such as "all over the place", "autumn and water", "blue sentiment", "Jiangnan Buyi" and "west gate" are gorgeous flowers.

History is integrated with reality, and tradition and fashion are in harmony.

The construction and management of fashion street women's wear street since its opening for several years has pformed from the traditional commercial street form to the large-scale "SHOPPINGMALL" one-stop omni-directional service form.

With the characteristics of local, domestic brands and personalized clothing stores, it is favored by the general public. Even visitors to Hangzhou will take it as a must visit tourist attraction.

Wulin Road has become an important window for women's clothing in Hangzhou and the "golden card" of Hangzhou's external image.

Because the old Sijiqing has been greatly restricted in logistics and warehousing, from the strategic expansion point of view, last year, Sijiqing officially unveiled the clothing market of the super large volume in Kowloon castle.

The new Sijiqing is located on the increasingly prosperous Desheng expressway. The gate is directly on the Hangzhou passenger pport center. After the completion of the subway, it will reach the area directly. The expressway around the city is close to the Shanghai Hangzhou Ningbo Expressway.

With the acceleration of the eastward advance of the city and the gradual improvement of the surrounding supporting facilities, there will be great commercial potential in the next few years.

Zhu Huiliang, general manager of clothing market in Sijiqing, Hangzhou, said that the Hangzhou Sijiqing clothing market with a total investment of 600 million yuan will continue to conduct wholesale and low-end apparel business, take the fashion of the civilian line, and pform the old market into fine retailing.

At present, Hangzhou Sijiqing clothing market has a strong agglomeration effect with the nearby nine treasures boutique clothing city, Zhejiang Huamao shoe leather city, Hangzhou International Garment City and the fashionable women's wear Plaza.

According to industry estimates, in the future, with the launch of the new passenger terminal and the opening of the Kowloon Fort section, the area will become a large volume of clothing and luggage wholesale trading center in East China.