Chengdu Children'S Shoes Settled In Sichuan Export Shoes City &Nbsp; Baotuan Development To Achieve The Second Leap.

10 years ago in Chengdu

Recalling the past

Chengdu children's shoes were once renowned throughout the country.

Mention the development process of children's shoes in Chengdu, we have to say that Yongsheng Town of Wenjiang district has been known as "the city of children's shoes in Western China" by the industry. 10 years ago, Yongsheng Town had more than 140 large and small children's shoes enterprises. When it was time to eat, Shi Lei's Road on Yongsheng Town was full of children's shoes workers in various factories. The small hotels in the town also crowded with ordering companies from all over the country all year round. Nowadays, Chengdu children's shoes enterprises are mainly concentrated in Wuhou District, Wenjiang, Chongzhou, Shuangliu County and other districts (cities).

"Thank Wuhou District for its strong support for Chengdu children's shoes enterprises. The development and growth of Chengdu women's shoes in Wuhou District provides a model for the development of children's shoes in Chengdu."

Wang Fuquan, President of Wenjiang Yongsheng Town Footwear Association, is a representative of Chengdu's children's shoes enterprises. It has witnessed the development of Chengdu's children's shoes in the past 20 years. He told reporters with deep concern that Chengdu's children's shoes were famous all over the country, and the fields of R & D, shoe making and other fields were all in the leading position in the country. Now some of the Chengdu children's shoes enterprises are too dependent on export trade. These advantages are being overtaken by the coastal children's shoes enterprises.

Chengdu children's shoes enterprises, once favored by the domestic market, were tempted by the export market. They had been pferred to the export market. They were addicted to OEM processing. They did not form their own brands. The embarrassment of the development of "fragrant flowers outside the walls" appeared. Now the children's shoes enterprises in Chengdu are striving to achieve the second industry development of Chengdu children's shoes by changing the domestic market and building their own brands.

Faced with the embarrassment of the development of children's shoes enterprises in Chengdu, the relevant departments in Wuhou District also actively rely on the resource advantages of the "brain center" of the Chinese women's shoes capital to facilitate the healthy development of children's shoes enterprises in Chengdu.

Platform

Children's shoes in Chengdu, Sichuan export shoes city

For a long time, children's shoes enterprises in Chengdu have not seen much contact with each other, and the development pattern of their own development has affected the healthy development of children's shoes industry in Chengdu.

Liao Caiwei, chairman of Chengdu billion meter children's products Co., Ltd., believes that at present, the vision of some children's shoes enterprises in Chengdu is not long enough to enlarge the competition among the local children's shoes enterprises in Chengdu. Instead, only when everyone develops well, the overall influence of Chengdu children's shoes will be bigger and bigger.

The children's shoe enterprises attending the conference expressed their strong desire to embrace the market. However, Chengdu children's shoes enterprises were addicted to OEM processing. They did not pay attention to the construction of their own brands and trade channels. Chengdu children's shoes enterprises were faced with many difficulties to catch up with the first big industrial development at the beginning of this century.

In view of the practical difficulties faced by Chengdu children's shoes enterprises in the process of turning to the domestic market, the Sichuan export shoes city operators specially set up 7000 square meters of venues as exclusive exhibition areas for children's shoes in Chengdu, and unified packaging of children's shoes in Chengdu. It also provides professional services for children's shoes enterprises for export orders, foreign trade, finance, e-commerce and other aspects, and boosts the growth of Chengdu children's shoes industry in an all-round way.

According to the reporter, at present, Chengdu famous children's shoes enterprises such as billion meters and AUX have signed into Sichuan's export shoes city. The convergence of these children's shoes enterprises will eventually form an exhibition area of Chengdu children's shoes, which is convenient for purchasers of international and domestic shoe industry to purchase children's shoes in Chengdu.

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Seek future

Baotuan development to achieve second leaps

Chengdu children's shoes entrepreneurs participating in the symposium have confidence in the future development. They expressed the strong desire to embrace the children's shoes market and realize the second leap. They hope to nurture the international and domestic influence of Chengdu children's shoes like creating Chengdu women's shoes.

"Our factory is completely exporting and operating well. Now the traditional market of children's shoes in Russia and Ukraine has been relatively saturated. We want to open up the European and American markets, but we have been denied visa on the visa, and others are looking down on us businessmen who make children's shoes". "Chengdu's children's shoes," he said.

Yang Xiaoyong, director of Chengdu Weili Footwear Co., Ltd., told reporters with deep experience that Chengdu children's shoes are very much loved by the international market. However, Chengdu children's shoes should be truly integrated into the international market, not a single enterprise. Chengdu children's shoes enterprises should realize the development of Baotuan. At the same time, it is also expected that the local government can give financial support to Chengdu's children's shoes industry.

Wang Fuquan also told reporters that, at present, Chengdu children's shoes enterprises lack long-term strategic development goals and brand awareness, causing Chengdu children's shoes enterprises to develop in Zhejiang, Fujian and other coastal developed areas after raw materials, mold, machinery and other supporting industries are falling down, which seriously restricts the development of Chengdu children's shoes industry.

"To achieve the second leap in Chengdu children's shoes enterprises, we need to start with brand building and improve the quality and safety performance of children's shoes. We should pay special attention to the R & D design of the industry and increase the added value of children's shoes in Chengdu."

Xu Haiyu, Deputy Secretary General of the leather industry association, told reporters that Chengdu children's shoes enterprises should establish a sense of teamwork. Only children's shoes enterprises in Chengdu can work together to make the industry bigger and stronger. At the same time, we need to further improve the supporting industry of children's shoes industry.

Wei Mingzhan, director of Chengdu special Jiao long footwear industry Co., Ltd., and other Chengdu children's footwear enterprises, have indicated that they have participated in the industry seminar for the first time around the development of children's shoes in Chengdu. They deeply feel that the government attaches great importance to the development of children's shoes industry in Chengdu. They will strengthen their brand awareness and strive to increase the added value of the products made by Chengdu children's shoes, so that Chengdu children's shoes will become the first choice for children's shoes Market in China.

10 years ago, Chengdu children's shoes were once renowned in China. Now Chengdu children's shoes enterprises are developing together to attack the mainstream market of international and domestic children's shoes. We believe that Chengdu children's shoes will realize the second industry development through the implementation of brand strategy and so on, and become the regional brand that affects the international and domestic footwear industry in the name of Chengdu women's shoes.