The Trend Of Survival Of The Fittest In China'S Women'S Shoes Industry Is Coming Into Being.

At present, our country

Shang Pu light industry analyst pointed out: China's women's shoes

One is: as a mature traditional industry, the shoe manufacturing industry has a low entry threshold and fierce competition.

Two is: in recent years, the consumption of international and Hong Kong and Taiwan brand women's shoes has increased sharply, especially the high-end women's shoes. These overseas brand shoes show a strong upward trend, and international brands have entered the Chinese market one after another.

The three is: the weakness of domestic brands has been the construction of the market network and sales terminals.

More and more women's shoes brand enterprises are taking the initiative to control sales through expanding and controlling terminal marketing network.

Market and sales channel resources have become the focus of competition.

The four is: the most common sales channels for women's shoes are department store counters, exclusive stores, wholesale markets, supermarkets and other forms. Because the leading right of high-end goods is controlled by department stores, department stores have become the main channel for the retail of footwear products.

With a large number of Hong Kong and Taiwan, the international retail enterprises set up large-scale retail integrated shopping malls and large supermarkets in China. The leading market structure of the state-owned enterprises in the primary market was broken.

Under the new pattern, foreign capital or joint venture department stores are becoming the main channel of medium and high grade footwear products together with the original department stores.

According to the "2010 China Women's wear and women's shoes Market Analysis and industry development prospect forecast report" released by Shang Pu consulting, it shows that: at present, the brand market of women's shoes in China is still scattered, and the relevant standards should be perfected, brand marketing,