Wenzhou Private Enterprises "Industrial Hollowing" Serious &Nbsp; &Nbsp; Shoe Enterprises Pformation Is Not To Change Careers.

September 20th, Zhejiang

On the surface, the cause of private lending is

dialogue

After all, the main business is "Pro son".

Seeking pformation is not about changing careers.

Reporter: as we all know, the phenomenon of "hollowing out" of Wenzhou's private enterprises is very common. Many factories have only absorbed the function of absorbing capital for speculation. How do we see this phenomenon?

Cai Jinan: our generation started from scratch. It took twenty or thirty years to make their business bigger and have a special feeling for their main business. It's like treating your own "son" as a whole.

Although the investment of non principal businesses may bring more profits, it is always like a "dry son". How can we do well and be filial enough?

In terms of status, the main business is still the foundation of private enterprises.

Seeking pformation is not about changing careers.

Reporter: at present, some private enterprises have appeared the phenomenon of "33 systems" of investment structure, that is, industry.

Ceng Xinquan: as far as I know, many shoe companies in Wenzhou still remain on price competition, that is, the most downstream of the industrial chain.

On the price, they squeezed profits like squeezing toothpaste.

These enterprises can not see room for growth in their main businesses, so they have to seek breakout in other investment fields.

In fact, the real reason is that they do not have enough patience to work hard, and can not be like the enterprises in Quanzhou. After years of hard work, they will continue to benefit from R & D, brand and design of the industry chain.

Reporter: in this way, the importance of brand building is actually a driving force for the sustainable development of manufacturing industry, and also creates higher profits for enterprises, thus avoiding a large number of capital escaping from industry.

Cai Jinan: Yes, from our own experience, private enterprises should always remember brand building and brand value enhancement. We should study how to master core technology and occupy the commanding heights of the industrial chain, instead of blindly "turning around" because of other investments.

Contend

"Diversification"? "Hollowing out"?

Reporter: in Wenzhou, manufacturing enterprises such as shoes and garments with a certain strength are almost involved in real estate. The "mixed" real estate industry in manufacturing has become a new "Wenzhou mode".

So, does a part of manufacturing enterprises invest in business mean whether the manufacturing industry is "hollowing" or is it just that the enterprises want to gain more profits from some aspects and make a certain degree of business adjustment?

Cai Jinan: footwear and other manufacturing industries to enter the real estate seems a kind of behavior that is not honest, but in the current manufacturing difficulties and high real estate profits, enterprises do this to a certain extent, which is conducive to their own strength.

When the enterprise develops to a certain extent, the diversification of investment is also a strategic need.

However, the investment of enterprises should be divided into primary and secondary ones. In many cases, the cash flow created by investing in other businesses can also serve the needs of the main business well, and feed the manufacturing industry through temporary "borrowing power" to enable enterprises to have more capital strength to enhance technology, equipment and R & D capability, which is beneficial to the development of the whole industry.

Reporter: after experiencing the process of capital accumulation, Quanzhou's manufacturing industry is also trying to invest in a multi-level and multi-dimensional portfolio.

Many people worry that when private enterprises taste the sweetness of the real estate industry, it will be difficult for them to take the real estate as their main business and discard their own manufacturing advantages, so that they become "hollowing" from "diversification". How do you think about this problem?

Sun Rui: such an assertion is premature. Quanzhou's manufacturing enterprises have not yet reached the corner of "hollowing out" and "diversification".

For those manufacturing enterprises that are hovering around the "hollow" edge, we should encourage them to participate in innovative and emerging industrial clusters.

For example, the shoe industry in Quanzhou took twenty years to achieve Anta and XTEP in the sports shoes industry. Then, who will become Anta and XTEP in the outdoor shoes and beach shoes industry? Encourage the shoe enterprises that are hovering around the "hollow" edge to participate in the competition, gradually realize the "function upgrading", and finally evolve from the low value-added link of the industrial chain to the high value-added link, in return for the profit return and living space of the enterprises, which should be much more attractive to the enterprises in the "hollow" camp.

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We need to stick to it.

The appearance of Wenzhou issue is usury, and the essence is industrial hollowing out.

Because of the rising cost of labor, capital, raw materials, and environmental protection, the small and medium-sized enterprises are hard to do and the real economy is difficult. Many enterprises turn their attention to bubble investment, and a large number of entrepreneurs begin to "do nothing."

In fact, industry is the cornerstone of sustained economic development.

It is precisely because of the power of capital that the United States has expanded to make the real economy bubble in the course of capital operation.

The same is true of Japan's economic model, which is too dependent on overseas to lead to industrial hollowing out.

German mode is different. Germany spent 20 years supporting small and medium-sized enterprises in manufacturing. After manufacturing industry developed to a fairly high level in Taiwan, China invested funds in long-term development, such as agriculture, making agriculture among the world's leading position.

Nowadays, many enterprises complain about low profits of industry, and the lack of profits is not the industry's focus.

Foxconn, one of the strongest electronics companies in the world, is a foundry enterprise, but it has mastered the core technology of tablet computers. Now it is not only the Apple Corp that wants to see its face, but all enterprises that make tablet computers have to import technology from Foxconn.

Some tableware in Germany are several thousand yuan, and leather shoes in Italy are worth ten thousand yuan.

Well done, someone else will buy it.

Obviously, the profit of upgrading the real economy is promising. The key lies in whether entrepreneurs can focus on technological change and product innovation, and focus on their own industries.

There is an enterprise in Chongqing, called Tan carpenter, who specializes in combs.

When the company went public in Hongkong, someone asked Tan Chuanhua, the founder of the company with large sums of money, why not stir up the land and not stock speculation. He said, "I want to comb the comb well and make a comb all over the world."

This is the spirit of perseverence that businesses and entrepreneurs need.