Small And Medium-Sized Shoe Enterprises Or Will Be Trapped In The Dilemma Of Two Yuan

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Wenzhou, as the leader of China's footwear industry, has always been the "dominating" market in the name of shoes.

It is learnt that at present, Wenzhou's three top enterprises in Sichuan Province, including Chuan Chuan, Dongling and Xiaolin three, are complaining about "no profit" this year.

Gu Junjie, chairman of Sichuan shoe material, said that the factory occupied 98 acres of land, even if the entire enterprise closed the rental plant for about 10000000 rent a year, but now it can only maintain the wages of employees. "These workers have been with me for decades, and I really can not bear to shut the factory doors and let them out."

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said: "if part of the enterprises in the first half of the year are in trouble, they can be seen as eliminating backward enterprises in the process of pformation and upgrading.

Reporters interviewed to the leather shoes supplier of the comprehensive arts and footwear industry and Mr. Kim Heng Bo, owner of the yuan trading company, said: "now the usury is favorable, the annual interest rate is as high as 60%, but the profit is 3% to 5%. Let alone push the manufacturing industry to a blind alley, even the high profit real estate industry can not afford to live."

The Wenzhou municipal government attaches great importance to the current enterprise crisis and has launched the emergency plan. On the one hand, it has done everything possible to do the rehabilitation work that has been stopped by the boss because of the road running and suicide. On the one hand, it coordinated the 25 banks in Wenzhou to issue a joint statement on "no money and no pressure on loans" to support the small and medium-sized enterprises under the predicament and stabilize the entrepreneurial mood.

In addition, 48 financing guarantee institutions in Wenzhou have made decisions and issued initiatives, resolutely not engaging in activities such as illegal deposits, loans, entrusted loans, entrusted investments and illegal fund-raising.

Public, prosecution and law departments issued the "five strikes" notice to the community: resolutely crack down on illegal and criminal acts such as violent debt collection, illegal detention, illegal fund-raising, malicious wage arrears, etc., and deliberately fabricate facts, disseminating false information such as enterprise failure and escaping through the Internet and other media, or deliberately crack down on rumors and disrupt public order.

Chen Derong, vice governor of Zhejiang province and Secretary of the Wenzhou Municipal Committee, said that after Hu Fulin left, the government had been working to mobilize Hu Fulin to come back as soon as possible. The government protects citizens' personal and property safety according to law. The government will actively help the enterprise to implement production self-help and get out of the difficult position.

Xie Rongfang, executive chairman of Wenzhou shoe leather industry association, said that first of all, we need bank support to deal with the crisis. First, we need to lower interest rates, and the two is not to pump money.

"It's killing them again. Not only small and medium-sized enterprises can't escape, but big businesses are also living on loans."

He stressed that banks need to change their ideas and save enterprises, which is also a way to save banks themselves.

In such a serious financial crisis, enterprises in addition to the support given by the government, the most important thing is to re plan themselves, pform and upgrade, ensure product quality, increase investment in innovation and a series of measures.

Throughout today's shoe market, all kinds of brands are very crowded, and bombing advertising is also endless. Consumers are losing interest in such propaganda.

Little is known that the most important thing for an enterprise is to ensure product quality. Quality is the basic guarantee for communication. In order to create product, brand and corporate image, the company can create more space for the dissemination of its brand.