China Import And Export Fair Opens &Nbsp; Shoe Companies Are Very Confused.

Today, we have the 110th term of "barometer and weathervane".

Moderator: the Canton Fair is officially called "China Import and Export Commodities Fair". From this name, we can see that there are many kinds of industries and enterprises participating in the exhibition.

For today's curtain

Reporter: the contents of the Canton Fair are numerous and complicated. Yesterday, I was really aware of the fact that I visited the stadium.

The 15 categories of commodities are 50 exhibition areas, 58 thousand booths, and 2.4 000 enterprises. Looking at the figures introduced in the exhibition manual, there is no concept. When they come to the scene, they discover how small they are. The whole stadium is divided into A, B and C areas. According to the classification, the contents of each area are different. There are various fields in machinery, chemical industry, household appliances and motorcycles. If they are not targeted to interview, they will be able to see and listen alone, so it is difficult to have a rational judgement on the current foreign trade situation.

According to the early understanding and preparation, I am at the scene today, will focus on Christmas orders associated.

Moderator: Christmas order, this name sounds a little interesting. Tell us why do you care about Christmas order related businesses?

Reporter: Christmas orders can literally be seen, which is inextricably linked to Western Christmas.

Christmas is the most important festival in the West. In order to prepare such a festival, they will buy gifts for their relatives and friends, and decorate their homes seriously.

These items, from boots to bells on Christmas trees, often come from China.

According to relevant data, about half of Christmas products around the world are contributed by Chinese enterprises.

These enterprises related to Christmas orders not only have the general characteristics of China's foreign trade industry: appreciation of RMB, weakening of foreign demand, and rising prices of domestic raw materials and labor costs, but any fluctuations in these four aspects will directly affect the survival state of enterprises.

Christmas order enterprises also have more personalized characteristics: low technology content, low profit and low price.

Yesterday, I interviewed an export shoe company in Dongguan. The boss said that the original thing was to make small profits but quick turnover. The speed of raw materials rising was really hard to bear. The order came and simply did not do the cancellation.

Dongguan, an export shoe business boss: pick up an order, how much is it in the year? When the production period is over a month, the raw material will increase by 30%.

Therefore, the industry can play a role in the microscope, and see the whole picture. By observing the industry, we can understand the survival picture of the entire export processing enterprises in China.

From a company making Christmas gifts, we can directly feel the survival situation of China's entire export processing enterprises.

Foreign small businesses, which had previously won low cost, have been feeling the cold wind.