Clothing Chain Monopoly Must Be "Five Oriented"

Transformation from production management to creation and operation is achieved.

One is the professionalization of talents.

Talent is the foundation of chain monopoly. Without talent support, it will be difficult to succeed.

But professionals must be professionally qualified. What qualities do they need?

What knowledge do shop assistants need to master?

It is professional quality and knowledge.

Store manager is the soul of every store, which directly affects store sales performance, shop atmosphere, team morale, store image and operation management.

The same store, different store manager to manage, sales performance will be very different.

A competent store manager is the basic condition and the first condition for a store to produce good sales performance.

How to manage a team and enhance team cohesion is very important.

There are 6 factors that affect team cohesion, such as low turnover, low loyalty, discounted investment, poor sense of belonging, repeated job burnout, lack of mission, pursuit of personal interests, unhappiness in work, leadership and unfair remuneration. Only by understanding these aspects, constantly improving professional quality and widening knowledge, giving full scope to talents and making the best use of them, will not cause huge waste of human resources.

The waste of human resources is the most hidden and the biggest waste in enterprise management.

The two is product leisure.

For example, the red bean group in China, why do red bean products go on the road of leisure?

Because this is the trend and requirements of the times.

The living conditions of modern people are getting better and better, and they also pay more attention to healthy and leisure life.

What is leisure?

There are two meanings. One is leisure in life, such as relaxing holidays with family, friends, outing and traveling.

The two is leisure on the job.

For example, many people's work is constantly flowing, which means traveling, meeting and communicating with customers. We call it "leisure in work".

It is difficult to do different things on different occasions, because it is impossible for a person to bring several clothes to work.

Is there a dress that can be worn on a business trip or at a meeting and can be worn when receiving customers?

Yes, that is.

The three is business standardization.

Chain monopolization must be standardized. The purpose of the so-called chain monopoly is to unify the standards so that they can be connected without confusion.

Not only the hardware facilities such as store design, decoration and display should be standardized, but also systems, culture and management software should be standardized.

A shop that can't be opened in Beijing uses a red doorway and uses yellow in Nanjing.

Four is management informationization.

Management is the decisive factor of success, and it is very important for information management of chain monopoly.

The distribution of franchised stores is all over the country. How to improve effective allocation of resources and grasp the operation of each store in time is inseparable from information management.

Using ERP, WMS and other information management platforms, through the establishment of a unified sales supply chain management system among multilevel offices such as headquarters, offices and franchised stores, it can greatly shorten the intermediate links and distribution links of enterprise management, complete data sharing between enterprise headquarters and chain stores, and improve the efficiency of sales and operation of franchised stores.

Using information technology to strengthen the relationship between chain stores and enterprises, rely on accurate data analysis to formulate appropriate marketing strategies and speed up the expansion of enterprises.

Without the promotion of information technology, the development of chain monopolization will be restricted.

We should increase investment in information facilities, build a first-class information management platform, form our core technology, and enhance the competitive edge of the market.

The five is the quality of stores.

When we open a shop, we should not only talk about speed, but also quality.

To deal with the relationship between scale and benefit, it is better to open a profitable shop to open 10 loss stores.

Scale produces benefits, but it is based on profits. Otherwise, the larger the scale, the more serious the losses will be.

To improve the quality of stores, we must first choose a good storefront, how to choose a site and how large it should be.

The focus of store management is the focus of the store management. The 2 major focus of the staff management is the action based on the result of the goal and the behavior of the team. The 2 major mistakes in the professional management of the store personnel are not the application of the system in terms of the psychological state of the employees and their own views.

A salesperson will not do what you ask, but he will do it for you.

Like an article, with a good opening, it will attract readers to read.

A good storefront is also true for chain stores. It will attract consumers into shops and let them "involuntarily". This is a "consumer premise". Only when they enter shops can they produce consumption behavior.

Therefore, a good storefront is an indispensable factor in the success of chain stores.

Next is the store design, shop props display, this is "face", must be good, choose the best, and strive for excellence, not to be careless.

For chain stores, storefront and not only directly affect product sales and brand overall image, but also play an important role in promoting brand success.