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    Shoes Enterprises PEAK 10000 "Small Spark" Point Beautiful Hero City

    2011/10/17 14:29:00 32

    PEAK Sponsorship

    In October 15th, on the day before the Seventh National City Games (hereinafter referred to as the seven City Conference), Chinese sports shoes clothing The first brand, PEAK, held a news conference to show PEAK's sports equipment, including sports volunteers, athletes, torchbearers, officials and so on, tailored to the seven city conference.


    In order to fit the harmonious values contained in the "Humanistic core city of the two core concepts of red green", Peak The design team, while closely following the trend of international sports equipment, inherits the essence elements and cultural details of Chinese style design, and finds a new benchmark for sports equipment design with Chinese characteristics.


    The rendering of "red dominated" tone highlights the long history and profound cultural and regional characteristics of Nanchang, a promising historic city. From the overall style of the sports equipment sponsored by PEAK in this seven city conference, it shows a distinct serialization style. Red is China's image and eternal fashion. Designers ingeniously incorporate the charming red classics and modern elements of Nanchang into the emotional appeal of the seven cities to express their aspirations, expressing the spirit of a vibrant and energetic Chinese city, and Nanchang's desire to embrace the world and participate in building a harmonious China and a harmonious world. Seven city will equip the owner. Designer Wang Taotao, designer of PEAK's equipment design department, said.


    This seven city conference, whether it is torchbearer clothing, volunteer clothing or award dress, has maintained the overall design style on the basis of the brand personality of PEAK products, asymmetric design, streamlined segmentation line or combined with splicing, while maintaining the strength of the line while designing the streamline.


    This is not the first time PEAK has provided a full range of equipment for major events. In the 26 men's Basketball Championships, which ended last month, PEAK also provided volunteers, staff, FIBA officials, cheerleaders and other equipment for the FIBA and Wuhan Asian Games Organizing Committee, and sponsored the matches of three delegations from Iran, Uzbekistan and Lebanon. The brand reputation and popularity of PEAK increased steadily in Asia. The "PEAK" figure has attracted more and more consumers' attention and love.


    "Sponsoring the major international and domestic events held in China is the embodiment of PEAK's active support for the domestic sports market after occupying NBA, FIBA, WTA and other top international sporting events resources." Xu Jingnan said that through sponsoring the Wuhan Asian Championships and the seven city conference in Nanchang, more Chinese consumers have a deeper understanding of PEAK, which will lay a solid foundation for the next stage of PEAK's market layout in the first tier cities in China.


    It is reported that there are 15 thousand city volunteers and sports volunteers scattered in the streets and sub venues of Nanchang, becoming a beautiful scenery of red hero city.

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