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Ebay Launches Online Discount Mall

2011/10/17 14:24:00 29

Not long ago, in order to expand the online fashion market, eBay launched the online discount mall Fashion Outlet (in Germany and the United Kingdom), like the BST shopping mall in the United Kingdom or the Woodbury Common discount city in the United States, and eBay is better because it operates 7 days a week and delivers all day.

It will make the brand and its designers interact directly with eBay consumers.

Some parts of the world may be fascinated by unlisted fashions or moving away from London show.

Paris show

The costumes did not appear in stores until February 2012, but eBay employees were more interested in instant profit potential.

But is it weird to launch a website that focuses on the end of the week or over the season of the fashion week? Of course not, according to Milem Rahac, vice president and general manager of the fashion department of eBay online.

In general terms, eBay has reached $9 billion 700 million in sales, but they call it the total value of fixed assets (eBay does not actually sell, and eBay partners are selling).

Milem Rahac said that in the past 3 years, 60% of eBay's users chose to buy a fixed price fashion instead of an auction, while 70% of users bought new products instead of a slightly overdue commodity.

Discount Store

It is the fastest growing retail channel, and the company hopes to create this shopping experience and value for shoppers. In the face of various options, brands and retailers choose to seek higher efficiency and higher profit margins through eBay.

Sale

And settlement commodities.

By linking up with eBay to achieve sales channels, brands can use very little capital to get new and reliable customers, and they can not publish their own full price goods by comparing sales websites that can find cheap items, so they do not have similar competing risks.

Such risks existed long ago in high-end products, such as Net-a-Porter online discount store The Outnet.

But online sales are mainly aimed at winning more visitors.

So far, consumers can buy directly from the new discount mall that is available at eBay.

Neiman Marcus Last Call, BCBG and Tian brun (Timberland), including the more than 200 brands of products.

This shopping platform can help brand dealers and designers to dump stocks in the case of insufficient storage space.

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EBay not only faces competition from peers such as flash buying website Gilt Groupe, but also faces competition pressure from big companies such as Amazon.

Last year, online retail sales increased by more than 12%, totalling $176 billion, mainly because consumers spend more on smartphones, and are more used to buying new products on flash buying websites, according to data released by research firm Forrester Research.