Casual Wear Brand YISHION: Traditional Industries Also Come To Play Trendy Marketing.

Since SocialMEdia, a new force has sprung up in China.

YISHION, a traditional clothing brand, has recently been charged with this wave. Instead of playing empty and old, playing the latest game, YISHION AR online fitting is a gift presented in this concept.

The latest trend of marketing concept is breadth and depth.

YISHION this year put forward a new brand SLogan "fashion fast sharing", shooting a new TVC, in order to disseminate the brand idea, YISHION launched a heavy blow, using the Internet, television and other channels, the entire network coverage, the most extensive network, but it is by no means a trial of dragonflies, but is deeply linked to the Internet, large-scale integrated marketing, to the new image of new media marketing.

YISHION's first pass points to micro-blog and other social media. The combination of tradition and numbers is not easy. It is not just the establishment of social media official account. It is successful to release several micro-blog every day. YISHION is not the first traditional clothing brand to enter social media. It is not difficult to enter, but it is difficult to integrate the brand and social media in depth.

YISHION's trick is micro-blog and MinISite.

Micro-blog heat Minisite, Minisite choose AR online fitting this new gimmick, users participate in online fitting on Minisite, fitting photos automatically implanted YISHION spokesperson Han Geng TVC, create TVC interaction with the brand.

It is unique to every experienced user, greatly stimulating the desire of users to share, and expanding the breadth of brand publicity through user's spontaneous word of mouth sharing.

Up to now, YISHION has more than 16 million hits in Sina promotion advertising.

On the day of TVC's debut in September 16th, YISHION opened live broadcast on Sina micro-blog and Renren, and the live broadcast was synchronized with the Internet. The number of live PV on the day was about 700000.

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The latest trend of marketing technology: have you seen AR fitting?

Earlier, we talked about AR online fitting technology. AR is almost like a spring breeze in the whole marketing field. It is actually an abbreviation of augmented reality technology. Before that, some foreign brands tried AR fitting, but all AR was a gimmick, just a way to attract customers in the physical store.

YISHION's AR online fitting is the first taste of domestic enterprises. It is not a gimmick, but an indispensable fulcrum for YISHION's "fashion sharing".

YISHION's use of AR is quite ingenious.

AR online fitting has created a new mode of user interaction with users, and brought AR into marketing, which can be described as very fresh in the marketing means of local enterprises, and the same shop with QR code in the subway running supermarkets is a bold experience of local enterprises in marketing mode.

The latest trend of marketing efficiency: channel synchronization and immediate results

In order to cooperate with this integrated marketing operation, YISHION invested heavily in building 21 AR brand fitting shops in 14 cities nationwide to integrate online marketing and offline store marketing.

It can be said that the biggest highlight of YISHION's marketing is "fast fashion sharing" activities, which directly promote product sales.

On the one hand, YISHION carries out the whole network publicity on line. On the other hand, YISHION spreads the AR fitting technology in the entity channel, publicize this new interactive mode in a wide range of stores, attracting the curious customers by the attraction of new technology.

It is not enough to attract customers' experience. What is more important is attracting customers directly to purchase behavior.

In this regard, YISHION took advantage of the star utility and the fans economy.

Users need to buy YISHION products to get a special AR code to participate in online fitting. The biggest difference between fitting out the common AR code and the network is that only the special AR code can produce the fitting video, and then the video is implanted in the TVC that Han Geng photographed, while ordinary AR code can only generate photos and re implant.

In order to play the most important role in the fans economy, fans who participate in the special AR code fitting will also receive the star signature T-shirt and other rich prizes.

This greatly stimulated the buying behavior of fans, directed the sale of new technology directly to achieve economic benefits.

According to statistics, according to the preliminary statistics, during the half month's activities, tens of thousands of fashion sharing costumes with AR code were sold, that at least directly promoted the sale of ten thousand YISHION products, with an average price of 80 yuan per piece, which was 820080 yuan sales.

This figure does not include customers' consumption of AR code for 12% off two times of consumption data.

YISHION's choice of channel as an important marketing promotion link is undoubtedly a very sensible move, and its sales performance in September is enough to prove this point.

As other companies use socialmedia as a way to enhance brand influence and expand its popularity, YISHION is a step up to the thought of direct use of socialmedia to promote the sale of physical stores, taking the lead in the market.

As a traditional clothing brand, YISHION did not follow suit.