Is It Necessarily Sunny Avenue To Get Together?

As the longest in a year

We can't afford to buy a wedding bed.

"Everything is expensive this year."

Consumers say, "originally wanted to take advantage of the" eleven "holiday discount to buy wedding items, I do not know whether the business raise the price, or how it happened, after the discount is still very expensive.

The wedding bed is one of the most expensive items in wedding articles. As consumers say, wedding beds in shopping malls can't afford to buy.

At present, almost all brands will produce at least one or two red home textiles with wedding themes, and their prices will be above 3000 yuan.

"The big red package is not used at all. We just want to use it in the first few months of the wedding. It is not enough to have a set of wedding beds. It will cost thousands of dollars to buy another set."

A consumer who is preparing wedding articles said, "and this is only paved and not covered. Now a quilt is worth thousands of yuan. Even some quilts are priced over 10000 yuan, even if they buy the most common quilt and two sets of bedding, they also need more than ten thousand yuan.

What is most regrettable is the use of this big red in the future.

In this regard, home textile manufacturers are also very helpless, "now the production cost is too high.

First of all, the cost of manpower. The workers are hard to find. The existing workers need to increase their wages. In addition, the prices of the whole society are rising and the invisible costs are also increasing.

It is precisely because of this that manufacturers and shopping malls do not want to lose money, but the festival can not attract consumers without activities, so some brands quietly increase their prices. Although the "eleven" period has been greatly discounted, it is not much cheaper than before.

For businesses to take such a means, many consumers said that although it is not the first time heard, but there is no way.

"After all, the initiative is in the hands of businessmen. If they are just needed, they will have to buy even if they increase their prices."

The consumer said so.

Factors affecting sales in shopping malls

Marketing experts say: "e-commerce will definitely pose a threat to traditional channels, because it is very convenient, and you can wait at home and wait for goods to arrive at home just a little bit on the Internet."

Today, many brands such as Luo Lai, Fu Anna, violet and so on have opened the online e-commerce department, and have set up a suitable department.

In order to attract consumers, brand websites continue to produce various eye-catching sales slogans.

This is very useful for young consumers whose wallet is not "full".

In addition, as the price of wedding bed products in shopping malls increased, some consumers turned their attention to some old brands, such as Rui Xiang Xiang.

These old silk shops now have special counters selling embroidered silk quilts embroidered with auspicious patterns, exquisite workmanship and bright colors. Traditional wedding beds reveal the charm of old brands.

"One is that the old brand is guaranteed to be genuine silk, and the price is genuine; two, the technology of the old brand is very good. The wedding bed products sold here are mostly dragon and phoenix patterns, brightly colored and beautifully designed, and three, two beds quilts are only one thousand yuan, which are more traditional than traditional ones."

The consumer said.

The salesperson of Ruixiang said, "there are more people buying silk bed products for marriage now, but most of them are still buying old people for their children. Young people take the initiative to choose less.

Our products are not large, and there are several products in the same pattern shop. The older generation still likes traditional things. This kind of mascot with auspicious symbols is very popular.

Structural adjustment is not to raise prices and grades.

The textile 12th Five-Year plan put forward a structural adjustment, in order to enable enterprises to better develop and find ways suitable for their own development, instead of requiring enterprises to follow the same high-end line and ignore the mass consumption market.

In the past two years, luxury goods have become a common and sensitive word in China.

As we all know, the world's luxury brands are trying to tap the Chinese market, create greater brand value, and compete in the domestic high-end market from scratch. Now more and more enterprises are entering the high-end field. Almost every brand has one or two high-end products.

In short, enterprises are moving towards a higher level.

However, such a phenomenon does not meet the needs of the current market, especially after rising prices, people will first meet the primary needs of food and clothing, then consider the comfort of the bed products and whether they need to be replaced.

For those with rigid demand, such as marriage and relocation, the high-end market can not afford to eat.

It is always said that enterprises should make products with competitive advantages, but if everyone goes to high-end market, the competition of the natural market will become more and more intense, and the brand will lose its competitive edge.

Some entrepreneurs say the value added of high-end products is high.

However, if the brand itself does not have a deep cultural background, has no outstanding product characteristics, nor does it work for the high-end market's soft power, such as publicity, promotion, channels and so on, the high-end brand can not be mentioned.

The home textile market is so large that enterprises should not go unanimously to get together and compete, but to find a suitable position for them.

Small profits and quick turnover, while high priced products are bound to have limited market and sales will not be too large, so each positioning has its own advantages and disadvantages. The most important thing is that enterprises can reduce production costs by means of management, operation and integration channels on the basis of quality assurance.