Underwear Brands Break Through Single Product Sales Bottlenecks

In the two phase of the new Wuhan International Plaza, the overall tone is pink. Underwear Apart from the appearance, many brands of underwear are getting together. However, there are also many traditional underwear brands, such as cat people, love to open the cabinet separately, and set foot in the field of home clothes.

In the cat life MIIOW SECRET all life underwear hall, the reporter saw that the brand broke through the sales bottleneck of single category, covering all kinds of products of the four seasons, such as bra, underwear, warm clothing, household clothes, swimsuit, yoga dress, rhymes, tights, pajamas and so on. Styles, colors, fabrics and fabrics are chosen according to your choice. Even the use is subdivided and clear. For example, home furnishing clothes, walking in the community have rainbow dress, drinking afternoon tea has color magic cube, seaside holiday has sailor clothing, and is no longer a pure underwear brand.

Insiders said that the current domestic underwear market is still in a stage of a thousand armed forces competing for a single timber bridge. This "single timber bridge" is a shopping mall. However, in recent years, the importance of shopping malls to underwear is far less than before. According to the study of consumer psychology by relevant organizations, consumers have a large share of the purchase of underwear convenience, and from the purchase of single personality behavior to the purchase of family members' behavior, in the process, the underwear terminal can provide convenient, one-stop, consultative style. service This is obviously not what the mall can offer.

According to the introduction, the emergence of MIIOW SECRET all category underwear life hall is to rewrite China. Underwear The traditional mode of narrow product category, narrow price band and small regular store in the ten years of the market will better satisfy consumers' demand for underwear consumption.