See How Big Brands Can Please Chinese Consumers

The international big card has taken another step to pleasing Chinese consumers, such as offering goods that Chinese consumers feel "familiar".

As early as this year's 2011 men's show in autumn and winter, a sweater with a nostalgic flavor of the Hermes thick needle and collar collar has made many Chinese consumers happy. "Is this not the sweater that mom made when he was a child?" however, although the style is close to the people, the price is not pro, the sweater price is up to 34 thousand yuan, and some consumers have ridiculed it. "You can send your mother's data to Hermes company and ask them that they are still short of designers."

LV is also unwilling to lag behind, "2012 weeks ago" two weeks ago. Fashion Week "A basket of vegetables" appeared in a show on LV. This dish, which resembles the basket used by the mother in the 80s of last century, once again made Chinese consumers deeply puzzled.

On the way to please China's "gold master", the major international brands are "going forward" to bring forth the new and bring forth the new. In order to enable Chinese consumers to find emotional support, some grassroots Chinese elements have been used in the design of luxury goods. CK introduced black cloth shoes, YSL launched Qipao, and PRADA simply launched bodybuilding pants.

Why does China's grass-roots elements become the design inspiration of the international brand? This is closely related to the strong purchasing power of Chinese consumers. The World Luxury Association released the 2011 "Golden Week" external consumption analysis report of China. It shows that the overseas consumption of Chinese consumers on the 7 day of the National Day holiday is about 24 billion yuan, which is equivalent to the total consumption of luxury goods in the domestic market for 3 months. "National Day has become the most anticipated Chinese holiday in the European luxury market," said Ouyang Kun, chief representative of the World Luxury Association in China.

Amid the shadow of the debt crisis in Europe, luxury goods firms are still able to maintain strong revenue growth, and Chinese consumers can not be ignored. The results of LVMH, the world's largest luxury group, show that consumers in the Asia Pacific region, especially in the Chinese market, are still "generous" despite the caution of European and American consumers who are under the debt crisis. The group's revenue and profits in the first half of 2011 were two digit growth.

It is foreseeable that as long as Chinese consumers are not satisfied with luxury goods, the "China dream" of the major international brands will not stop. If LV releases the "release shoes" one day, you must remember to remain calm. {page_break}