The First Industry Alliance Of Chengdu Children'S Shoes Development Is Expected To Be Born.

Chengdu women's shoes

Chengdu children's shoes appeal to Baotuan development

Chengdu Wei Li Shoes Co., Ltd., which specializes in the production and export of children's shoes, has tried to open the US market in Russia, Ukraine and Chengdu, where the traditional market of children's shoes is relatively saturated.

At the same time, Yang Xiaoyong also expects local governments to give financial support to Chengdu's children's shoes industry.

Wei Li children's shoes, which have been exported for four or five years, are the most scarce funds in the four or five months after the Spring Festival. It is easy to break the capital chain.

Liao Caiwei, the head of Chengdu's famous billion meter children's products Co., Ltd., said that if the loan amount is small, Guarantee Corporation will not guarantee it.

Wenjiang Yongsheng Town Footwear Association chairman Wang Fuquan also said that the current Chengdu children's shoes enterprises lack long-term strategic development goals and brand awareness, resulting in the Chengdu children's shoes enterprises in the raw materials, mold, machinery and other supporting industries, the more developed Zhejiang, Fujian and other coastal developed areas, which seriously restricted the development of Chengdu children's shoes industry.

Changing "fragrance outside the wall"

Development needs to build its own brand

Pan Hongwei, director of export shoes city in Sichuan, pointed out that the number of children's shoes enterprises in Chengdu is basically good, but scattered and lacks unified integration. 70% of the children's shoes in Beijing are located in Chengdu, but the country's famous foreign-owned enterprises are located in the shopping mall. However, due to over reliance on Beijing, Xinjiang and other middleman links, the Chengdu enterprises are basically OEM, and consumers do not know that they are "made in Chengdu", resulting in the lack of regional brands.

{page_break}

Wang Fuquan, a representative of Chengdu's children's shoes enterprises, has witnessed the development of children's shoes in Chengdu in the past 20 years. He said that the development and design of shoes and moulds in Chengdu were all in the leading position in the country, but now some Chengdu children's shoes enterprises are too dependent on export trade, and their advantages are being overtaken by the coastal children's shoes enterprises.

According to the introduction, the Chengdu children's shoes enterprises, which once favored the domestic market, were tempted by the export market. They had been pferred to the export market. They had been addicted to OEM processing. They did not form their own brands. There was an embarrassment in the development of "flower in the wall and fragrance outside the wall". Now Chengdu children's shoes enterprises are making great efforts to pform the domestic market and create their own brands so as to realize the second industry development of Chengdu children's shoes.

Faced with the embarrassment of the development of children's shoes enterprises in Chengdu, the relevant departments in Wuhou District are also actively relying on the resource advantages of the "brain center" of the Chinese women's shoes capital to facilitate the healthy development of children's shoes enterprises in Chengdu.

Build 7000 square meters exhibition area

Children's shoes in Chengdu, Sichuan export shoes city

In view of the long-term development pattern of children's shoes enterprises in Chengdu, Liao Cai Wei, chairman of Chengdu billion children's products Co., Ltd. believes that at present, some children's shoes enterprises in Chengdu do not have enough long-term vision to enlarge the competition among local children's shoes enterprises in Chengdu. In fact, everyone has developed well, and the overall influence of Chengdu children's shoes will be bigger and bigger.

The children's shoes enterprises attending the meeting also believe that if they indulge in OEM processing and do not pay attention to the construction of their own brands and trade channels, Chengdu children's shoes enterprises still face many difficulties to catch up with the first big industrial development in the early part of this century.

In order to solve the practical difficulties faced by Chengdu children's shoes enterprises in the process of turning to the domestic market, the Sichuan export shoes city operators specially set out 7000 square meters of venues as the exclusive exhibition area of Chengdu children's shoes, unified the Chengdu children's shoes, and will provide professional services for children's shoes enterprises, such as export orders, foreign trade, finance, e-commerce and so on, and boost the growth of Chengdu children's shoes industry in an all-round way.

Millions of meters, AUX and other well-known children's shoes enterprises in Chengdu have signed into Sichuan export shoes city. The convergence of these children's shoes enterprises will eventually form an exhibition area of Chengdu children's shoes, which is convenient for purchasers of international and domestic shoe industry to purchase children's shoes in Chengdu.

"To achieve the second leap in Chengdu children's shoes enterprises, we need to start with brand building and improve the quality and safety performance of children's shoes. We should pay special attention to the R & D design of the industry and increase the added value of children's shoes in Chengdu."

Xu Haiyu, Deputy Secretary General of the provincial Leather Industry Association, told the Chengdu Business Daily reporter that Chengdu children's shoes enterprises should establish a sense of teamwork, and also need to further improve the supporting industries for children's shoes industry.

According to the introduction, Chengdu children's shoes will realize the second industry development through the implementation of brand strategy and so on, and become the regional brand that affects the international and domestic footwear industry in the name of Chengdu women's shoes. The first industry alliance supporting the development of Chengdu children's shoes is expected to be born at the end of this year in the Chinese women's shoes city.