Four Platforms To Boost The Upgrading Of China'S Women'S Shoes Industry Chain

Watching foreign businessmen bargaining with the owners of shoe enterprises, Huang Fuhao, who was slightly tired, smiled.

Huang Fuhao is

In September 26th, the 2011 Sixth China Women's shoes capital international sourcing Festival and Cultural Tourism Festival opened in Chengdu as the largest in the West.

"Export dependent women's shoes are under great pressure at the time of the rapid decline of European and American economies."

Huang Fuhao said that shoes will change the traditional mode in the predicament, with the main theme of Wuhou direct shoe city, Wuhou Leather City, shoe culture hall, shoes culture theme park, and so on, to create the Western super large one-stop shoes and leather products trade and fashion center, so as to realize the expansion of the leather industry and the whole industry chain, and to radiate the whole western region's domestic market.

According to the relevant planning, by the year 2015, the footwear industry in Sichuan will develop into a world-class, China's largest footwear production and export base, China's footwear R & D design center, the world footwear trade center, and the world's new center for women's shoes (referred to as "the three centers of two bases").

The footwear industry in Sichuan has developed into a "100 billion industry" whose output value exceeds 100 billion yuan, and its direct employment population exceeds one million.

In 2020, the output value of Sichuan footwear industry will strive to increase by 50% on the basis of 2015, reaching about 150 billion yuan, and the export volume reaches 10 billion US dollars. It has become the largest scale and the highest level of footwear processing and export base in China.

Wuhou Leather City: new industrial coordinates

According to the statistics released recently by Chengdu customs, the export volume of clothing and footwear in Sichuan increased negatively during the 1~5 months of this year. Sichuan exported shoes and shoes 250 million dollars, down 9.7%, and exported garments and accessories 380 million dollars, a sharp decrease of 58.6%.

Sichuan shoe enterprises are unable to find a more direct export channel. They rely on traditional port middlemen for a long time to take the border trade and lack their own solid customer resources.

A shoemaking boss thinks that the current channel decides everything. If we can get through the sales channels, we can get higher profits directly through establishing a sales terminal in foreign countries.

"But the key lies in the continued decline in foreign purchasing power, and how can we make greater efforts in the domestic market, so that enterprises can survive."

The person in charge said.

The opening of Wuhou leather city with an area of 73 thousand square meters is the effort of Sichuan footwear industry, and it brings new hope and opportunity for the entire leather industry.

"Wuhou leather city is built on the basis of the industrial market of China's women's shoes capital", which is further upgrading and upgrading of Chengdu shoe leather industry chain.

Through the development and cultivation of the industrial development platform of women's shoe capital for several years, the largest leather and leather products trading center in Western China has industrial and market bases.

Huang Fuhao, general manager of Sichuan West shoe capital limited liability company, is full of confidence.

Wuhou leather city started business at the end of 4 this year and officially appeared in the procurement Festival. At present, the brand has reached more than 200.

In addition, Haining merchants, Guangzhou merchants, Chengdu Lotus Pond bags and leather goods association and other groups are all set up.

"We look at the comprehensive competitiveness of the Chengdu market."

Gao Qinli, chairman of Guangdong leather goods and bags Circulation Association, and chairman of Guangzhou Yefa Property Management Co., Ltd., commented.

In fact, with the expansion of domestic demand and industrial readjustment in the past two years, the traditional leather industry bases such as Guangdong, Fujian and Wenzhou also have the need to pfer to the mainland.

Unlike the "first factory and then city" of Chengdu footwear industry, Wuhou leather city will form a mode of "first market and then drive the industry". By building a professional market such as Wuhou Leather City, first, the establishment of a sales platform can solve many worries of factories, promote the development of Sichuan local leather enterprises, and at the same time, attract foreign and overseas manufacturers to enter Chengdu to realize the role of industrial undertaking.

Huang Fuhao said that based on the footwear industry and relying on the footwear industry as a platform, a new bright spot of leather industry based on women's shoes should be cultivated. Through the construction of Wuhou Leather City, Sichuan leather industry resources should be integrated to promote the upgrading of leather industry in Sichuan Province, and the expansion of the leather industry and the construction of the whole industry chain can be realized.

At the same time, Chengdu has adjusted the shoemaking industry to "shoemaking and luggage and leather goods industry", which has been listed as one of the key industries in the future development.

The plan puts forward that "we will give full play to the regional brand effect of" China Women's shoes capital "and create a regional headquarters economy for footwear industry.

It is estimated that by 2012, Chengdu's luggage and leather goods and leather clothing industry will achieve an industrial added value of 2 billion yuan, with a main business income of 5 billion yuan.

Obviously, Wuhou leather city has become the new coordinate set up on the industrial chain.

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E-commerce: boosting Sichuan shoes to the world

After the export setbacks, the shoe companies are pforming to cope with the declining orders.

In the procurement section of the Chinese women's shoes capital, Feng Yonggang, chairman of the card industry Co., Ltd., announced that this year has launched the e-commerce section, and established the B2C platform of its own, and is named "Miller Tao".

By 2012, the company will also launch second more high-end brands with the aim of developing its own brand and acting as an international brand.

In the end, the company will form an integrated enterprise under the simultaneous development of online and offline businesses.

"We expect e-commerce platform to help Sichuan shoes to the world."

Huang Fuhao said.

According to the "Wuhou District e-commerce development plan", Wuhou District plans to build Wuhou District into the core area of e-commerce in the western region with the best development environment, the highest concentration, the most popular application and the strongest competitiveness by 2014. It is estimated that the exchange volume achieved by the application of e-commerce will reach 120 billion yuan.

According to the development plan of the Wuhou footwear industry, we will focus on the development of the high-end footwear industry in the Wuhou new town, focusing on the development of the high-end footwear industry in China. We will develop and introduce footwear trade headquarters enterprises and internationally renowned shoe dealers, and build the "Sichuan shoe industry e-commerce platform".

Through the construction of information platform, we will achieve seamless links between banks and footwear enterprises in our province, and provide one-stop financial services for footwear enterprises from application to approval, so that banks and other financial institutions will be able to keep abreast of the latest capital flow of enterprises. At the same time, they will provide comprehensive product display and information services for export shoe manufacturers and purchasers, and sign various online comprehensive service functions such as intent trading contracts, online (or offline) payment, goods distribution, order management, enterprise financing, foreign trade services, and talent recruitment.

Greatly enhance the overall level of footwear industry in our province.

According to the procurement Festival arrangement, the second phase of on-site activity is from October 17th to 22nd.

The contents of the activities include the collective signing of the China Women's shoes business platform, the industrial tourism experience line of the Chinese women's shoes industry.

"We hope to get rid of the dependence on exports in Europe and the United States."

A shoe business owner told reporters that with the decline of European and American economies, women's consumption has also shrunk. Therefore, we must try to intervene in e-commerce and take the two lines at home and abroad instead of the traditional "OEM" mode, which has neither brand nor core competitiveness.

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Industrial chain: upgrading comprehensively

For a long time, Chengdu footwear enterprises mainly based on OEM have long been short of investment and inadequate innovation in independent research and development.

In this regard, on the Industrial Development Forum held in the procurement Festival, the relevant experts suggested that the footwear industry in Sichuan has the advantage of manufacturing base. If we integrate "production, learning, research and marketing", we will surely lead the Chinese footwear industry to flourish in the future.

China Women's shoes capital trade R & D center came into being.

The center will rely on existing industries such as shoes and garments in Wuhou District, vigorously develop the fashion design dominated by the shoe leather industry, seize the high-end industry, develop the derivatives design according to the industrial characteristics, and further extend the industrial chain.

According to the introduction, the trade research and development center will rely on the two major markets of Wuhou direct shoe city and Wuhou Leather City, integrate the advantages of R & D design at home and abroad, introduce famous R & D design institutes at home and abroad, and improve the design level of the shoe leather industry, expand the application scope of new technology, new technology and new materials, strengthen the innovative design of style, lead the fashion trend of shoe leather products, and help and promote the pformation of the brand of shoe leather industry from "made in Chengdu" to "created in Chengdu".

In addition, it will also develop high-level graphic design, visual design, advertising planning and design, image design, market research and information consulting industry, and actively foster marketing planning, brand management and other fields, so as to bring intellectual support to Chengdu shoe leather industry development channels and promote industrial interaction and win-win situation.

"Now Chengdu shoe enterprises have begun to take orders from Italy, Spain, the United States and other countries, all of which have made our company decide to enter the Chengdu shoe market once again."

Huo Wen Hao, vice president of textiles and footwear department of Intertek and Southern China, Hongkong, said they are optimistic about the resource advantages and increasing production level of Chengdu shoe market, such as labor costs.

The company plans to set up a testing center in Chengdu to help Chengdu women's shoes break the bottleneck of exports to Europe and the United States footwear market.

Thus, relying on the four major platforms of Wuhou direct shoe city, Wuhou Leather City, e-commerce and R & D center, the Chinese women's shoes industry has been upgraded and upgraded.