Rising Costs Of Raw Materials And Manpower Will Increase The Price Of Bosideng Down Jacket This Year By 10%.

Recently,

Gao Dekang, chairman of Bosideng group, said that the price of Bosideng down clothing will increase by 10% this year, due to the rising cost of raw materials and human resources.

Yalu marketing director, Ma Zhen, also revealed that the price of Yalu's down jacket will increase by 15% to 20% this year.

The reason is that the cost of down, fabric, labor and so on has increased by 30%, of which only one of the salaries has doubled.

Take a skilled filling worker as an example. Last year, the average wage level was 2400 yuan / month to 2500 yuan / month, and this year it has risen to 3000 yuan / month to 5000 yuan / month.

MA Zhen said, "the price of textile and clothing is rising this year."

In order to cope with the pressure of rising costs, enterprises, in addition to having to raise prices, are actively seeking countermeasures to make innovations in product innovation, technology, equipment upgrading and marketing mode pformation.

Take Bosideng as an example, "the company adopts new technologies and equipment, and develops new models.

Yalu and ormosia also respond to rising costs by changing marketing modes.

MA Zhen said that Yalu opened 200~300 Direct stores in the country this year, and Suzhou, Nantong, Shanghai and Zhejiang all adopted the direct store mode, which accelerated the speed of capital recovery through the pformation from selling to direct sales.

Pang Jin, manager of the planning department of the red bean, said that the red bean will learn from the foreign brand one-stop brand chain marketing mode, and increase the sales volume and control the cost rising factor.