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Group Buying Industry Chill &Nbsp; National Group Purchase Site Next Year Or Only 5 Stores

2011/10/8 9:00:00 41

domestic

Group buying market

Began to shuffle, some group buying websites jointly and jointly seek to develop new mode, group buying industry chill array, how will the market structure be differentiated, can cross border alliance become effective way to get out of the predicament of group buying website?

Economics

Voice commentator Internet expert Mr. Liu Xingliang brings analysis and comments.

Reporter: now there is a view that group buying website has entered the cold winter, do you agree with such a judgement?

Liu Xingliang: I agree with such a judgement, but I think it should still be in the late autumn and late autumn to the cold winter pition stage, so he includes the elimination rate and mortality rate of group buying website, which is not as fast as we imagined.

Reporter: looking back, a lot of group buying websites are starting to be full of vitality and passion, and now they are tired of layoffs and layoffs. Do you think this is an inevitable trend of development?

Liu Xingliang: it is an inevitable trend, because in any one

industry

I do not think it is possible to accommodate so many enterprises. At present, official statistics have more than 5000 such group buying websites. It is not normal to have so many enterprises in such a very fragmented field.

Because at the beginning, he had low technical threshold and capital threshold, and the operation threshold was relatively low. Everyone rushing headlong into the crowd and created a situation like this. His shuffle is inevitable.

Reporter: do you think that with the collapse of some group buying websites, how will this big cake in the group buying market redistribute?

Liu Xingliang: in the end, the nationwide group buying website of the whole nature should be partitioned by a few, and more group buying websites either die or turn to the vertical field, or subdivide their fields to get their own development.

Reporter: if you mention it more carefully, if you predict, the group buying website will be shuffled. How much do you think there will probably be more appropriate?

Liu Xingliang: I think by next year, I think there should be about 5 left. The 5 I mentioned is in the whole industry and the whole category.

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Reporter: we see this F group and Kaixin net, Tencent cooperation, but also out of the network in the real business platform, how can you evaluate this move, can you become an effective way to get out of the predicament of group buying website?

Liu Xingliang: I think at present can only be regarded as an attempt. At present, the group buying website competition is very intense. Moreover, the big wash up of the group buying website is coming. Everyone can see that it is an inevitable trend. How can we let this enterprise not be washed away in the process of shuffling? Everyone is making all kinds of tricks, including the group purchase website you mentioned just now. In the process of shuffling the cards, he can play a positive role in helping himself to survive the cold winter and survive.

I think his way is not good at the moment, but it is a bit like that of the late spring and Autumn period and the Warring States period.

Reporter: next, if you make a multiple-choice question, one option is to practice hard skills, and the other is to combine the F group. What is more important to the development of group buying website?

Liu Xingliang: if I choose, I prefer to practice hard. When our internal work is the most necessary factor, whether as an enterprise or as an individual, we can only get some things that we should get if we practise good internal strength. Other things are equivalent to icing on the cake.

If you are strong enough, if you go to the alliance, the alliance will not put your eyes on it. Practicing internal skills is the most important factor.