Enterprises Must Read: Please Create More "Cheap Brand Names".

Manufacture

In fact, many Chinese and foreign brand names can also be very cheap.

Manufacture

Businessmen have always been keen on making the world's cheapest products.

From the cheapest car to the cheapest mobile phones and laptop computers, they recently launched the world's cheapest housing, a more than 20 square meter house priced at over 4200 yuan.

According to the real estate developers, their aim is to enable poor people to live and work in peace and contentment.

These acts of kindness were not only popular among their own people, but also attracted global attention.

It is especially valuable that some large enterprises in the country refuse to serve poor people because they are too thin and earn bad money. They actually prove that their enterprises are running "moral blood".

India's old Tata company CEO gave speeches, and every year when the rainy season came, he saw a couple of people on the street crowded on a motorcycle and made a difficult journey in the rain. They decided to develop a car for these families.

As a result, the "NANO" brand car came out and sold for less than 2000 dollars.

Besides cars, there are spades.

Over the years, Tata has been insisting on producing durable shovels.

This shovel is basically not profitable, but tens of thousands of India people will never forget the reliable Tata shovel.

The international economist is moved to say that the Tata Group, which made "cheap brand-name products", has quietly harvested the most expensive thing in the world -- the hearts of consumers.

enterprise

Its performance is less glorious.

If any of them hook up with a famous brand, they will not care about the quality of their products. Instead, they will pull the price to the top of the line first, as if the three generation of the famous brand ancestor had "aristocratic blood".

Other bad businesses like to make up their identities, create Shanzhai brands, or simply create "international brand names" to make themselves "fake foreign devil".

The reason why they spare no effort to do so is that they aim at the same thing -- aiming and emptying the consumer's wallet.

However, these enterprises may forget: an important responsibility of the manufacturing industry is to meet the material needs of the whole society.

In the current situation in China, most of the people are just getting away from food and clothing. The era of "big money" is far from coming.

As a result, what they need is a cheap and practical brand name product with excellent quality.

Not only do we want the house to be strong and solid, but our cars are made of solid leather bicycles, pliers and spades.

It has been seen that a number of high and new Chinese and foreign brands are experiencing a common process -- walking down from the "Shrine" that people admire, and cooperating happily into civilian life.

In the public's eagerly anticipation, the first thing that can not control their feelings is a number of international big costume.

In the past, brand clothes seemed to be the exclusive of stars, and their expensive prices discouraged ordinary people.

Nowadays, with the growing maturity of online shopping, the joining of famous designers of international fashion design and the spread of famous brands everywhere, the era of Chinese people's consumption of clothing brand names has been on the offensive in the financial crisis.

First tier brands frequently "landed" in the Chinese market, triggering the great enthusiasm of consumers "Taobao".

Some western

Manufacture

The best thing to do is to save time and money. Ask yourself a question frequently: "do I have the position of civilians in my heart?" you know, your customers are not only big money, second wives and city white-collar workers, but also your second aunt in the mountain village.

At the moment, nostalgia consumption is not declining. Many middle-aged and old customers are always obsessed with some old brand names.

Why? Because those old brands in addition to good reputation, the most important thing is low price and high quality.

As a housewife describes it as: it is like a faithful, kindly "relative".