Fujian Footwear Footwear Industry Usher In A System Of Competitive Era

Recently, Zhou Shaoxiong, Wang Guozhen, Lin Hongnan and many other shoe and garment industry professionals.

Zhou Shaoxiong, chairman of Fujian seven wolf Industrial Co., Ltd., said that the footwear and clothing industry in Quanzhou started from manufacturing to brand management and customer management, and the products continued to develop from low end to high end, which led to the expansion of enterprises from market expansion.

These two years are facing new market conditions, commercial real estate is very active, and rents are multiplying.

He believes that the brand can be divided into several types: thick selling brand, quality brand and cultural brand.

In recent years, Quanzhou sports brand has developed rapidly, and there are also many listed companies. For example, Anta beat Lining to become the elite of sports brand, but enterprises are also over competitive, and now they are entering the adjustment stage.

The brand of Quanzhou was originally developed by extensive operation, opened by street shops and into department stores, but now the business mode has changed quietly. Large shopping centers are importing strategic partners, not all brands can go in, and they do not necessarily make money in it.

Participating in competition in a systematic way

Zhou Shaoxiong said that this year and 2008, there were many differences in the financial crisis, but there were similarities, too.

Small and medium-sized enterprises used to rely on quick response to win market opportunities. In recent years, the market has changed greatly, so that small and medium-sized enterprises' plans can not be completely arranged.

"Now the competition of enterprises is systematic competition, which is the competition of system integration engineering, and several systems should be coordinated to advance."

Zhou Shaoxiong said that the competition in the past depends on the competition of products. Two, by brand advertising competition, dare to advertise and do marketing, as long as there is a strong point, it can fight the world and grab a piece of cake.

But now we must rely on collective efforts and promote innovation and entrepreneurship.

"Of course, the role of entrepreneurs and bosses is very important, but whether enterprises can develop depends on whether the organizational system and talents match."

Zhou Shaoxiong said.

Zhou Shaoxiong pointed out that at present, the domestic and international economic situation faced by enterprises is becoming more and more complicated. The globalized economy has arrived. When many big international brands enter China, they compete in the supply chain, while domestic macro-control, inflation,

Pollution in the bleaching and dyeing industry can be harnessing

Wang Guozhen, Quanzhou Haitian Light Textile Co. Ltd., proposed that Quanzhou should pay special attention to the integrity of the textile and garment industry chain.

She said that the textile and garment industry in Quanzhou has done a good job, especially in the past five or six years.

But in order to achieve sustainable development, we should attach importance to the integrity and matching of the whole industry, especially the bleaching and dyeing.

She pointed out that the bleaching and dyeing industry belongs to the capital and technology intensive industries. If the industry is pferred to the outside world, the whole upper and lower reaches and even the entire industrial chain may be pferred outwards.

Because the level of bleaching and dyeing represents the whole fabric level, while the fabric level represents the clothing level, weaving and clothing entry threshold is relatively low, and the dyeing and finishing threshold is relatively high.

She said that at present, the bleaching and dyeing level in Quanzhou still lags behind Guangdong, Jiangsu and Zhejiang, causing many local clothing brand orders to flow to Guangdong, Jiangsu and Zhejiang.

Wang Guozhen believes that Quanzhou textile and garment brands have to maintain this good momentum, and protect the integrity of the industrial chain is of great significance.

She added that although the bleaching and dyeing industry is polluted, it can be controlled through technological progress and technological treatment.