China Light Textile City: Realizing The Linkage Between Market And City

In the first half of this year, China Textile City In the first half of the year, the market group achieved a turnover of 38 billion 885 million yuan, an increase of 15.84% over the same period last year, 20785 households in the market, 2486 new registered businesses in the fabric market, 407 million yuan in the market group, 894 in the permanent representative offices outside the country, and 16 new businesses; 98 foreign-invested commercial enterprises, and 13 new ones.

These data not only reflect Shaoxing county's efforts in readjustment of industrial structure, but also show the deepening of the two pioneering work of China Textile City, planning, construction, management and service. Investment promotion And Convention and exhibition, and so on. New market investment promotion and online Textile City construction have been intensified.

　　 Electronic Commerce The rise of

In March 18th, "Shaoxing County acquired the global textile network, 2 billion yuan to build" online Textile City "press conference. As the vertical B2B platform of Shaoxing county's state-owned assets, the "online Textile City" is regarded as an experimental field involving traditional industries, transformation and upgrading of the market, and reconstruction of B2B website credit system.

Although e-commerce has been highly praised by many enterprises in recent years, China's textile city with more than 30 thousand kinds of textile products has been able to really enrich its textile products through online transactions. In order to break through this "bottleneck", Shaoxing county put the development of textile e-commerce into the county's "12th Five-Year plan", put forward the construction of "domestic authority, international influence" e-commerce platform, promote the visible market and e-commerce. fuse Development.

"Before buying, many people questioned whether the new e-business platform would impact traditional market transactions, but we think that e-commerce should gather industrial information. Trade demand and supply It can provide more convenient and comprehensive information and product trading platform for buyers, manufacturers and market operators to reduce transaction costs, expand market opportunities and flexible trading methods. Shaoxing county leaders talk about it.

With the rich resources and industry visibility of the global textile network, the construction of the "light textile city" is progressing smoothly. At present, the textile city network has moved to the creative building. The number of newly registered members of the "online Textile City" has increased by nearly 100 thousand, totaling 1 million 270 thousand. The website has set up 360 thousand online shops, accumulatively distributing 3 million 800 thousand times, and the "online Textile City" website has a click through rate of about 1700000 times a day.

"Online Textile City" has invested 2 billion yuan in the government, which can fully guarantee the development of the e-business platform for a long time in the future. What's more, the website will focus on building a good faith environment. In the transaction supervision, the strict management and on-site law enforcement of government departments such as industry and commerce can fully protect the safety of online transactions and eliminate fraudulent practices such as dishonesty. For the protection of integrity, the head of China Textile and urban construction management committee is confident. At present, all the merchants who are stationed in the "light textile city", if they want to publish information on the website, must provide a real and effective business license, and accept the supervision from the industry and Commerce Department and the buyers. supervise 。

"In the second half of this year, we will speed up in-depth discussions with Microsoft, Bank of China and other well-known domestic and foreign cooperation projects. In addition, we will promote the promotion and promotion of websites through the promotion conference, and guide all the operators of China Light Textile City to carry out the application and operation of e-commerce, so as to attract more domestic and foreign textile enterprises and merchants to use the online Textile City. In addition, the introduction of professionals will also be promoted in an orderly way." The head of China Textile and urban construction management committee spoke to reporters. {page_break}

　　 Traditional market Upgrade war

In the information age, most of the most eye-catching are innovative enterprises. Their common feature is to make full use of all kinds of information technology to improve efficiency, and rely on advanced business philosophy, in the fierce competition in the market to become the winner. As a major textile market in the world, China Light Textile City has built up a "five star market" giant by upgrading and expanding the physical market in recent years.

At the end of April, the clothing and apparel market of China Light Textile City successfully established a tourist shopping center. The construction of the exhibition center of China Textile City was launched in a comprehensive way, and the work was progressing smoothly; the China Light Textile City marking service center has completed the examination and approval of temporary construction land; the China Textile City North Alliance market has entered the finishing stage, and the preliminary investment research work has been carried out in an all-round way. It is expected that the investment promotion work will be started before the completion of the project.

In addition, the grey textile market of China Textile City, which was officially opened in February 20th, has completed one or two levels of investment, and a total of 735 market operators have been operating. Through strategic adjustment, the scarf Market on the 4 floor of the clothing and apparel market has also completed the investment promotion work. A total of 200 domestic and foreign business operators have been established and have been officially opened in May 6th.

At the same time, the China Light Textile City Construction Management Committee has preliminarily formulated the planning and construction plan of the North China Logistics Park in light textile city, and initially planned the south of the Shuang Du road and the south of Xinghua Road as the construction site of the North textile park of China Textile City.

It is reported that in the second half of the year, the finishing work of the China Light Textile City North link market will continue to push forward; it will speed up the transformation project of China's light textile city north market and Tian Hui market facade, enhance the overall image of the traditional market area of China's textile City, study the transformation plan of the traditional market, accelerate the planning of high-end fabric market, textile retail market and other projects, improve the market management level, and enrich the market operation category.

The Textile Fair and the Keqiao index have become a powerful promoter of the regional economy. In addition to continuing to strengthen the fist product autumn Textile Expo, the China Textile and urban construction and management committee will further carry out the activities of the "overseas exhibition of Textile Fair" and "docking the whole world", organize the "Italy promotion conference" of China Textile City and cum Expo, organize more domestic and foreign purchasers, enterprises and textile city to carry out industrial docking, and help operators to develop distribution channels at home and abroad. "We will plan to set up overseas sub markets and offices in the world-famous textile cities or fashion capital, and carry out overseas promotion activities to further enhance the international reputation and reputation of the textile city." China Textile and urban construction management committee leader said.

　　 The exhibition economy

In May 8th, the Spring Fair Expo 2011 - China Keqiao International Textile Fair (spring) came to a close. According to official statistics, the total turnover of 3 days' exhibition was 4 billion 106 million yuan, an increase of 10.3% over the previous session, and 26598 professional purchasers, an increase of 8.8%. "Fabric, lining, accessories, accessories, cotton, linen, silk, bamboo, leather, woven, knitted, dyed, jacquard, printing, digital printing... In the past, exhibition products were slightly unitary. Nowadays, products are becoming more and more rich, and more and more personalized and diversified, and more and more options are available. A professional audience said.

At the exhibition, Yue long holding group and Zhu Han design company participated in the exhibition, demonstrating the application of bamboo fiber in weaving, knitted fabrics, underwear, jeans and so on. Yongjun Li and Jia Lei textile held the exhibition of fashion trends in the booth. Red and green printing and dyeing showed the latest achievements in digital printing on the spot, attracting many professional audiences.

However, the success of the Expo is only a successful case of Shaoxing county's vigorously developing the exhibition economy. In the first half of this year, China Light Textile City exhibition company implemented 21 exhibition projects, and strengthened the links with the exhibition industry organizations and exhibition companies, and actively introduced the exhibition center promotion and exhibition projects. The first Hongkong famous brand fair and Zhejiang Industrial Expo were introduced. In addition, the exhibition company has continued to strengthen the training of staff in the exhibition center venues, actively carry out the existing facilities debugging and testing, renovation of venues, security cleaning system and daily reception and coordination work, according to the time of each exhibition project planning to complete various tasks.

According to the relevant person in charge of China Textile and urban construction and Management Committee, in the second half of the year, they will carry out reengineering to the functional system, morphological structure, operation process, transaction mode, commodity quality and competitive strategy of the market. With the help of the new transaction mode of e-commerce and the new trading platform of the exhibition, relying on the modern logistics distribution network, we will gradually enhance the market function and promote the "two linkage" between the market and the industry, the market and the city through the implementation of brand strategy, the development of the headquarters economy and the development of creative industries.