The Opening Of New Door -- Interpretation Of China Fashion Convention

Seeking the integration of the whole industry chain

Introduction

In October 20, 2011, the China Fashion convention hosted by the China clothing association was held at the Beijing International Hotel Convention Center.

The "China clothing Convention" aims at promoting brand upgrading, promoting industrial upgrading, promoting sustainable development of industries, and promoting the progress of garment related industry chain. We invite people from outside and inside the industry to exchange discussions. We hope to provide a feasible strategy for brand promotion through the discussion of development trend, the summary of successful experience and the collision of business wisdom, providing a way of thinking for the development of enterprises, and providing a credible direction for the progress of the industry.

During this period, the six annual Council of the five China clothing association, the China Garment Association Expert Committee and the Specialized Committee Annual Conference on men's clothing, women's wear, children's clothing, clothing accessories, underwear and so on will be held. Eight parallel meetings and high-end forums will be held on the core topics of "capital strength", "power of electric business", "product strength", "integration strength", "cultural power", "mode of strength", "pnational force" and "technology strength".

The purpose of this conference is to systematically deconstruct the elements of the integrated innovation system of the whole industry chain through the continuous holding of the China clothing conference, and finally promote the formation of the integrated innovation system with the enterprise as the main body, the market as the leading factor, the technology, culture and talents as the support, and the industrial pformation and upgrading as the target.

As we all know, at present, China can produce any variety, any quality.

Chen Dapeng, executive vice president of China Garment Association, has pointed out many times that "in the future, deciding the fate of an enterprise is not the scale of the traditional sense, but whether the enterprise stands on the basis of the new technological system, and indeed gets the value of technological innovation and the value of its own brand."

In his view, innovation is the core of the pformation mode of China's garment industry. It is also an inevitable choice to pform and upgrade the clothing industry, enhance the international competitiveness, achieve the new international positioning, meet the higher expectations of the Chinese people for a better life and adapt to the upgrading of consumption.

"Only by grasping the core of innovation can Chinese garment industry change its low end position in the global pnational supply chain and get higher added value."

To enhance the "soft power" of the industry and enhance the added value of the brand, we need an integrated innovation system that integrates creativity, R & D, design, manufacturing, management, marketing, logistics, services and related industries.

In fact, with the advent of global economic integration, competition between enterprises and enterprises has changed from "product innovation" to a more systematic sense, which runs through the "integrated innovation" competition of the whole industry chain.

How to create innovative elements in multiple industrial links and make them coordinate and form an innovative integrated chain that covers the whole industry system has become a top priority for the garment industry.

The theme of the eight parallel meetings of the "China clothing Convention" is all the elements that must be watched and owned in the process of integrated innovation of China's apparel industry chain. They have supported and promoted the growth of Chinese clothing brand in the past time, and will continue to become the core strength of enterprise pformation and industrial upgrading in the future.

The comprehensive construction of industrial innovation system is not only the demand for increasing the contribution rate of science and technology and brand, but also the cultural industry, creative industry and high technology application industry that our garment industry has become a strong international competitive power.

With the development of the future, China's apparel industry urgently needs to deconstruct its components.

In the wisdom collision, we should clear up our thinking, exchange experiences in brainstorming, rally people's strength, and ultimately realize the perfection of innovation system, the implementation of industrial pformation and upgrading, and the pformation of clothing power to a strong garment country.