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2011 Three Trends Of Home Textile Products In Winter

2011/10/19 11:56:00 36

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Analysis Of The Trend Of Home Textile Products In Winter

With the fall of the tiger, the autumn and winter of the major brands in China

Home textiles

New products have been listed, this year's new products are "technology", "fashion" and "environmental protection" as the key words, emphasizing technology to promote environmental protection, so as to design and enhance fashion.

Behind these three trends, the demand for autumn and winter home textiles has changed from the basic warmth retention function to the more fashionable personality.

This indicates that the functions of home textiles are more diverse, and become an integral part of home life, and an important manifestation of consumers' quality life.

Function: "technology home textile" becomes bright spot.

As the homogeneity of home textile industry is becoming more and more serious, "technology home textiles" has become a trend.

well-known

Home textile brand is one of the magic weapons that win consumers' favor in the market.

"Technology home textiles" is strives for perfection in basic functions, such as Vico's "warm sleep Kang" new product, besides paying attention to the function of thermal insulation, it also attaches great importance to environmental protection and health care.

Vico home textile 2011 "warm sleep Kang" new product is the first natural Raschel warm bed product developed in China. It is a new product developed on the basis of "Vico" patented product Raschel warm sheets. It represents the highest standard of Raschel technology in China, and is also a natural thermal product that occupies the absolute advantage in the current domestic market.

Using bionics design principle, it mimics the structure of animal fur, and the fluff is rich and elastic. The gap formed can retain the heating and discharge moisture. It can breathe freely to balance the cold and warm. It is gentle and breathable. It can instantly enter the warm state and effectively solve the problem of sleeping in cold winter.

At the same time, in fabric

Weave

On the warp knitting technology, the thermal performance can reach 4-5 times of the ordinary package, which helps to improve the quality of sleep.

The traditional view is that the home textile industry is a labor-intensive industry with low technology content. But in fact, it is not the case. Experts in the industry say: from home textile production to home textile design, production and production, logistics and terminal sales, home textile products are indispensable for technological support.

The 2011 is the opening year of China's home textile industry in 12th Five-Year. The introduction of many high-tech home textile products is also accelerating the pformation of China's home textile popularization to a scientific and technological pformation.

Appearance: Home Textiles compete for "fashion fan"

Analysis of the trend of 2011 home textiles, strong color and wild animal printing is the most eye-catching trend elements, not only loved by LV, Gucci, Miu Miu and other international brands, but also home textiles.

brand

The use is most incisive.

Vico home textile 2011 warm sleep Kang new product main hits "the African Myth" series, the large area uses the African characteristic amber brown, the gold, the unique color design not only lets the person feel the Sahara Desert brings the heat wave, but also reveals the thick fashion fan.

In addition, zebra stripes, broken flowers, stripes and other popular frontiers are also vividly presented in Vico's "warm sleep Kang" new products. They are not only full of flavour, but also make people seem to be in the tropical jungle of Africa.

A survey shows that the appearance factors such as flower color and pattern are the main factors for consumers to buy home textile products. The unique design of home textiles can not only display individuality, but also show the owner's fashion sense of smell.

Closely linked to the trend of design, has become one of the characteristics of 2011 autumn and winter home textiles.

Material: "fake" fur, "true" low carbon.

Fur is a good warm material, but with the advent of low carbon era, fur is opposed by more and more environmentalists.

To this end, "bionics" has become another major trend of the 2011 home textiles, trying to imitate the warmth and fineness of animal fur on material, so as to achieve "false" fur and "true" low carbon.

The most representative product is Victor's "warm sleep Kang" new product, which uses the bionics design principle "warm sleep Kang", imitating the animal fur structure, is close to the body warm, and realizes the animal fur like air permeability, the warmth retention degree, the heat preservation performance can achieve the ordinary material 4-5 times.

At the same time, it has elastic floss, soft and comfortable handle, and real touch.

In addition to bionic technology, many home textile brands also deduce low carbon in their own way. For example, some home textile brands are designed with natural and fresh colors such as white and green as the dominant colors. They blend in the idea of harmony and nature, green and environmental protection. With unique appearance and delicate details, they display fresh, elegant, yet stunning product images, and deduce the natural and harmonious low-carbon concept.

"Technology home textiles, fashion trends, low carbon environmental protection" three major

trend

For home textiles products from the appearance to function put forward very high requirements, low carbon environmental protection is the embodiment of social responsibility, and Vic home textile on these three trends of wonderful interpretation, but also make it a market trend, leading the 2011 autumn and winter home textile market development trend.