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B2C Net War Costume

2011/10/19 13:25:00 21

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Clothing online shopping has become the "B2C" online shopping mode.

According to Enfodesk Analysys think tank released quarterly monitoring of online retail market in the fourth quarter of 2010.

data

The study found that in 2010, the size of China's online retail market reached 519 billion 980 million, of which the B2C market size was 104 billion, accounting for about 20%.

At the same time, VANCL (Fan Cheng pin) was on the top of every object. Mcglaughlin successfully landed on NASDAQ as the first B2C of China's e-commerce B2C, and the rising stars such as Marceau, Meng baosha and Holle bought one after another.

clothing

Internet market; 3C online shopping hegemony Jingdong mall and book online shopping hegemony Dangdang also take clothing as the most important goal in the future.

Clothing online shopping has become the "B2C" online shopping mode.

For a time, clothing B2C has the potential of "stormy wind coming to the floor".

Love clothes

In recent years, the online shopping market has a strong momentum of development. With the Taobao C2C concept of "massive" concept showing prominence in the fast-paced life, B2C clothing website should be born at times.

Last year B2C

clothing

The network has already been launched in scale, and some "veteran" such as fan, Mcglaughlin, Meng bausa and so on have entered the first tier of the industry.

From the perspective of market segmentation, the market share of vertical clothing sales websites, such as van Kee pin and Mcglaughlin, has achieved rapid and sustained growth.

At the same time, Jingdong, Amazon, Dangdang, Taobao mall and other integrated platform clothing business is also gradually contributing.

In August 5th, thousands of search engines under the Jingdong mall launched a major update on the front page, launching six thematic promotional topics, including underwear, shoes, T-shirts and women's bags.

Previously, there were few such large-scale promotional activities.

At the same time, Jingdong mall has already opened platform for the business of clothing shoes and hats, and has been able to achieve simultaneous sale in Jingdong mall and thousand search network.

When the user clicks into the "brand women's package special topic", the domain name jumps to the two level classification of 360buy.com, the thousand search has already achieved the opening with the Jingdong page in the display page.

There is no coincidence.

In the near future, Amazon has pressed its clothing and clothing channel.

category

It has been rezoning to create several functional fashion stores including men's wear shops, women's wear shops, shirts shops, skirt shops, etc.

This partition follows the setting of the offline shopping mall, which accurately meets the consumer's search habits and shopping needs.

Hu Dayi, vice president of Amazon, said that he would strive to build Amazon into a genuine fashion center which is intuitive and convenient and affordable for online shopping, attracting consumers of clothing.

Reporters found that the new Amazon clothing apparel page, category stores, brand stores and other classified information at a glance, and consumers can still enjoy the 30 day free return of humanized after-sales service.

And Dangdang selling clothes is nothing new.

In the first two years, Dangdang once sold shirts, so we bought books when Dangdang.

However, compared with the high gross profit of clothing, the low gross profit of books is a tempting temptation.

As a result, Dangdang began to plan the clothing business when it was listed. This time, a large department was set up to recruit soldiers.

Sun Yanhua, vice president of today's capital, believes that from the perspective of brand impact and market performance, B2C e-commerce website is currently in the market blowout, and the e-commerce war has become more and more intense.

But now the main business of all businesses and B2C clothing networks is still to seize the market and card position.

Market share chart of Chinese B2C manufacturers in 2010

Greater room for development

"In 2010, China's clothing revenue was four trillion, and all customers last year made two billion."

Xu Xiaohui, founder and vice president of VIC, believes that although there are many similar fashion websites, the market is far from saturated, and there are still many gaps in the market.

For example, there is no famous brand of B2C in children's clothing market; there are also special types of people, such as big size clothes. There are many opportunities for mother and baby. Apart from red children and music friends, there is no particular prominence.

and

abroad

Such websites will be subdivided and produce famous brands. "

Xu Xiaohui also said that there are more opportunities not only for brands and specialized products but also for channels.

For example, for travel products, its extension is very large. Besides outdoor travel products, it can also include travel related books, collectibles and so on.

According to the analysis of the industry, the development space of China's clothing B2C still attracts many enterprises to seize the business opportunities, positioning for their commodity form, and strive to occupy a place in the numerous e-commerce enterprises.

domestic

In the field of clothing B2C, the trend of hegemony is gradually forming, but it is difficult to emerge a dominant pattern in a short time.

Today's capital Sun Yanhua also said that the future clothing e-commerce may be compared with offline stores, such as Taobao mall, Jingdong, V+, and so on. The two category is vertical clothing website represented by Van guest, and the third category is some traditional enterprise online store.

She believes that the diversity of user needs may be loyal to a certain style of clothing e-commerce website, it is difficult to form a dominant company.

In addition, traditional brands and new Internet brands have their own users, and there will be overlapping and overlapping of users.

This characteristic makes clothing e-commerce also have considerable living space in the fierce competition, and will not encounter serious risk of homogenization. Enterprises can successfully break through in the boundless clothing business.

However, for traditional enterprises, B2C is still in the exploratory stage. For the garment industry with its low threshold, it must go through the running in and elimination phase.

Products with high cost performance, intimate and pleasant.

Shopping

Experience, fashion, civilian consumption platform, logistics, channel innovation......

In the process of survival of the fittest, the growth of e-commerce clothing Brand Company still has a long way to go.

Behind the frenzied expansion of clothing e-commerce is the competition in the future market.

We look forward to the early emergence of world class "WAL-MART" and "Amazon" in the field of Chinese apparel e-commerce.