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Shoulder To Shoulder Clothing: "Going Out" To Boost Combustion Pformation And Upgrading

2011/10/19 14:10:00 13

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In recent years, the market has fluctuated sharply, leaving part of it.

Anti risk

The small and medium enterprises with low ability are more difficult to survive. However, shoulder to shoulder clothing companies are in the opposite direction, and enterprises are growing stronger.

Transformation and upgrading

The correctness of path selection.

Since this year, under the vigorous advocacy of the municipal Party committee and municipal government, more and more Shishi enterprises have come to realize the importance of capital strategy, and issued a series of supportive policies to encourage Shishi enterprises to accelerate the pformation and upgrading step by step.

Yang Yang, the development director of shoulder to shoulder clothing company, said, "it is impossible to carry out industrial upgrading by shutting down doors. Only by implementing the strategy of" going out "can we learn from successful enterprises and find out the path suitable for their own development so as to upgrade industries.

This year, the company takes advantage of China's youthful atmosphere to combine foreign fashion and fashion with simple fashion.

deduction

Unique brand style, realize the cultural value of the brand, and take the fashionable way combining "inside and outside".

It is reported that shoulder to shoulder clothing company is a garment manufacturing company in our city, which is dominated by casual wear and fashion series, and integrates research and development design, production and sales.

This year, the company has increased investment, market-oriented and vigorously promoted brand.

Core competitiveness

We should use the strategy of "going global" to enhance the core competitiveness of enterprises.

On the one hand, we must accurately grasp the fashion trends in South Korea, Japan, Singapore and Europe and the United States, and absorb nutrients to form their own styles. At the same time, we should introduce advanced technology and management methods from abroad to formulate a set of development models that are most suitable for our company. On the other hand, we must pay attention to independent research and innovation and enhance the brand of casual wear.

Cultural connotations

。

Yang Yang believes that in the direction of intensification, differentiation and internationalization, brand positioning is a vital strategic weapon.

It not only has great influence on the development of enterprises, but also plays an immeasurable role in marketing.