2012 Orders For Spring And Summer Products Will Be A Success.
The 2012 spring and summer products ordering of the "natural color and texture legend" will be held in the -9 Industrial Park in October 6, 2011.
In this autumn harvest season, during the celebration of the whole nation, friends of the sons gathered together to welcome the 2012 spring and summer products ordering meeting of the "natural color and texture legend".
The spring and summer products of 2012 summed up the experience of last season and integrated various feedback information on the market.
product
Will be more accurate in line with the company's product style positioning.
The company continues to take the brand positioning of "fashion, texture and leisure", unique style design, fashionable fashion and excellent product quality, and strive to create "texture men".
At the order meeting, the customers showed great enthusiasm for the spring and summer products of next year, and the order quantity exceeded the planned guidance volume made by the company ahead of schedule.
Hou Jianchao, chairman of the company, said: "we are committed to providing quality products and services to all of you.
2011 is the key year for the rapid development of Sen.
In 2011, Beijing's professional consulting firm repositioned the brand. "The choice of men in the men's textures" has become the core demand of the brand, which has lifted the upgrading of the series elements of the brand.
After the brand positioning, he invited Donnie Yen to take a picture album in Beijing, 3.28 participated in the Beijing international clothing and accessories fair, and invited Donnie Yen to convene the Donnie Yen brand strategy. After that, it had a far-reaching impact on the clothing industry. In 2011, the design of the VI system was introduced by the new brand of location recognition system. The new visual identification system made the brand more fashionable and internationalized.
taste
Change.
At the same time, he designed a new SI Handbook, and built a new seventh generation terminal image with stainless steel as the main material. The new terminal image is fashionable, texture, high-grade and atmosphere. The added value of the product has been increased by the industry. In August 2011, Donnie Yen has been successful in the renewal of the contract. We have gone through 6 years of ups and downs with Donnie Yen. In the future, we will continue to work hand in hand to make the Henan brand a national brand. In September 2011, we set up a branch in Henan. At that time, the company has four branches: Shandong, Henan, Liaoning.
In addition to branch offices, there are six major areas in the country, which are guided, maintained and expanded by various regional managers. In 2011, the company increased the preferential policies and support policies for new shops, and launched a Multi Millionaire policy for one person.
2012 is the key year for the brand to cross the country. The goal is to become China's first line men's clothing brand. The future journey is a long way to go.
In the new year, the company will intensify its efforts in the following four aspects: first, dig out the connotation of product positioning, and develop consumer products as the best selling products that are rich in the cultural style of the brand; two, increase the demand.
channel
Construction, especially the development of provincial blank market, at the same time develop different forms of chain terminal, to achieve the national market channel layout; three is to strengthen the company's internal management, and attach importance to team building.
Establish a modern company management mechanism to achieve efficient office work.
The final realization is external harmonious development, internal benevolence and progress; the four is to increase investment in brand building, enhance brand awareness, focus on creating terminal image, and achieve terminal media.
At present, with the prosperity of the country and the prosperity of the nation, the construction of the Central Plains Economic Zone has become the national development strategy. The garment industry of Henan has become the core industry of economic development under the impetus of the government.
The company has welcomed a once in a blue moon.
Opportunity
All the business partners should seize the opportunity and keep pace with the times and realize the brilliance of life and career.
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