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Step By Step Change Shoes To Start Fake &Nbsp; Safeguard The Legitimate Rights And Interests Of The Brand.

2011/10/20 9:59:00 25

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Stepping Up To Start Counterfeiting And Safeguarding Rights And Interests

Recently, the events in Taobao mall were full of troubles.

Tmall

The service fees and services are increased substantially.

Bond

It has aroused many indignation among small and medium-sized businesses.

In order to express its dissatisfaction with this move, the anti Taobao alliance called tens of thousands of Internet users to launch a large-scale cyber siege on Taobao mall. At that time, dozens of brand businesses had to stop their business because of malicious attacks, and Taobao mall also showed a firm stand for this behavior - never compromise!

Under the coordination of relevant departments, Taobao mall held a media communication meeting. The chairman of Alibaba's board of directors Ma Yun also made new adjustments and explanations to the rules, and emphasized that the most important purpose of Taobao's new rules is to crack down on fake products, and that it will adopt a "zero tolerance" comprehensive ban on counterfeit goods.

So far, Taobao mall's October besieged city has come to an end.

But it is worth pondering that in today's consumer market, counterfeiting and shoddy has become a problem that every major industry must pay attention to, whether it is online shop or entity.

terminal

Products that are full of products are everywhere, which not only damages the legitimate rights and interests of consumers, but also damages the image and brand of enterprises.

reputation

。

Fake and shoddy products are becoming more and more prosperous along with the prosperity of society and economy.

Rampant

Behind repeated prohibitions is the greedy interest trading, which has seriously hindered the steady and healthy development of the whole market.

Especially in the footwear industry, because of the low threshold and low cost, many bad businesses have been tempted to join in the manufacture and sale of fake and shoddy footwear products, resulting in rampant "Shanzhai" products on the market.

In order to protect the intellectual property rights and legitimate interests of the enterprise brand, it is imperative to crack down on the illegal activities of counterfeit and shoddy products. However, in the process of counterfeiting, some small and medium-sized brand shoe enterprises always need to spend half of their time and money because they need to spend a lot of time and money, so to some extent, they also breed the arrogant arrogance of the counterfeiters.

Therefore, those enterprises that dominate the industry must take the lead and cooperate with the relevant departments to cut down the black hands of making and selling fake and shoddy products, so as to realize the sustainable development of the industry.

Reporters learned from Wuhan step by step Footwear Development Co., Ltd., recently, there are a number of copycat products that imitate the brand of enterprises' "step by step good for shoes", which is widely publicized on the Internet, not only in style design, but also exaggerating the function of products.

Such behavior has had a negative impact on the brand. The company has launched a scheme to crack down on counterfeiting rights, and is ready to drive the fake and shoddy products out of the consumer market thoroughly.

Step by step shoes, with unique innovative product attributes, fashionable and environmentally-friendly brand concept, provide consumers with personalized exquisite shoe replacement products, so that they can at any time, place, according to dress matching and occasion needs, simple replacement of vamp, to achieve a bottom multi-purpose, with the intention to replace the functional utility.

Step by step shoe replacement is the result of years of careful research and development. It has a new patent "convertible shoes" intellectual property rights, and has obtained the national registered trademark and patent certificate. It is a rare quality brand in the footwear industry.

Wuhan Bu Bu Jia Shoes Development Co., Ltd. is a company engaged in R & D, production and marketing of fashion shoes. It has a special mould for shoe sole and shoe upper, which can produce various kinds of footwear products on a large scale, with an annual output of over 1 million pairs.

At the same time, the company set up a professional design team to ensure that shoes updated daily, and can be customized according to customer needs.

In terms of distribution services, the company's warehouse stock shoe volume is more than 80 thousand pairs, which can achieve the advantages of supply at any time, and low cost, low purchase price, etc., in line with the national "three package" policy, providing goods at any time to change the service, to protect the interests of customers and consumers in full range, or CCTV's top brand.

Manufacturers who manufacture fake and shoddy "face changing shoes" do not have trademarks, patent applications, nor have special materials and moulds. They have insufficient supply capacity, no guarantee of quality supply, and imitation of style.

Under such conditions, the goods produced are absolutely crude. If they are prosecuted by other enterprises, they will be investigated by the industry and Commerce Department.

Therefore, entrepreneurs must be cautious when choosing brand investments.

For the fake and shoddy shoe changing brands on the Internet, they are collecting evidence in accordance with the law, and will join hands with relevant departments to fight against fake products, and punish and punish bad vendors with legal means, so as to create a harmonious and healthy market environment for consumers and investors.