E-Commerce Pushes Sichuan Shoe Industry To The World

The women's shoes city of the West Fair will hold an e-commerce promotion conference today. "We hope that e-commerce platform will help Sichuan shoes to go to the world." Huang Fuhao, general manager of Sichuan West shoe capital limited liability company, said.

In 2014, Wuhou District was built as the core area of e-commerce in the western region with the best development environment, the highest concentration, the most popular application and the strongest competitiveness. It is estimated that the amount of transactions achieved by e-commerce will reach 120 billion yuan. We will focus on the development of high-end footwear industry, cultivate and introduce footwear trade headquarters enterprises and internationally renowned shoe dealers, and build "Sichuan". footwear industry E-business information platform.

After the opening of the Expo, the women's shoes city, as the theme venue of the West fair, has also launched splendid activities. In addition to the Wuhou leather city and Wuhou direct shoe city, the citizens can buy the latest leather fur and women's shoes, and they can also experience meaningful industrial tourism. Yesterday, the footwear company of Western Sichuan revealed that as a branch venue, the e-commerce promotion conference of China Women's shoes city will be held today. A series of activities such as industrial tourism experience tour of China Women's shoes city will be held tomorrow, so that citizens can experience a meaningful Western fair in women's shoes.

　　 Negotiate business cooperation to boost Sichuan shoes to the world

Today, the promotion of Chinese women's shoes will be held at the international convention center of China's women's shoes city. The activities will be based on the original e-commerce of the women's shoes capital of China, and take the Wuhou leather city and more than 500 brand enterprises of Wuhou direct selling shoe city as the customer resource base, and cooperate with the famous B2C e-commerce platforms such as China small and Medium Enterprises Association and Tencent, fan Ke pin, Le Tao and Jingdong mall, etc., and recommend the e-commerce platform credit system at the scene.

"We expect e-commerce platform to help Sichuan shoes to the world." Sichuan Western shoes city Huang Fuhao, general manager of the limited liability company, said that after the failure of export sales, all the shoe companies were transformed to cope with the declining orders. Now many shoe factories have launched the e-commerce section and established their own B2C platform.

　 Electronic information platform helps to get rid of export dependence

According to the "Wuhou District e-commerce development plan", in 2014, Wuhou District was built as the core area of e-commerce in the western region with the best development environment, the highest concentration, the most popular application and the strongest competitiveness. It is estimated that the amount of transactions achieved by e-commerce will reach 120 billion yuan. The development plan of Wuhou footwear industry will focus on developing high-end footwear industry, cultivating and introducing footwear trade headquarters and internationally renowned shoe dealers, and building "Sichuan shoe industry". Electronic Commerce Information platform.

Through the construction of information platform, we will achieve seamless links between banks and footwear enterprises in our province, and provide one-stop financial services for footwear enterprises from application to approval, so that banks and other financial institutions will be able to keep abreast of the latest capital flow of enterprises. At the same time, they will provide comprehensive product display and information services for export shoe manufacturers and purchasers, and sign various online comprehensive service functions such as intent trading contracts, online (or offline) payment, goods distribution, order management, enterprise financing, foreign trade services, and talent recruitment. Greatly enhance the overall level of footwear industry in our province.

"The operation of e-commerce platform is conducive to Chengdu shoe enterprises to get rid of dependence on exports in Europe and the United States." Huang Fuhao said that with the economic downturn in Europe and the United States, Chengdu footwear enterprises have long been very influential. Therefore, we must try to intervene in e-commerce, take the two lines at home and abroad, enhance the brand of Chengdu women's shoes, and enhance the core competitiveness of Chengdu women's shoes.

　　 Understanding leather shoes production and launching industrial tourism experience line

How is the brand building of women's shoes in Chengdu? What processes do we need to produce from a pair of shoes from a production to a finished product? In order to let the public have a comprehensive understanding of the production, sale and design of shoes, tomorrow, at 11 a.m., the industrial tourism experience of China's women's shoes industry will officially start. It is hoped that during the Expo, through the activities of "China Women's shoes industrial tourism experience line", the prelude to the concept of industrial tourism will be drawn up, taking tourism as a link, linking production enterprises, tourism shopping, industrial culture and other related factors, and forming a differentiated "one day tour of shoes capital" feature line.

Before the Western Conference, the 2011 Sixth China Women's shoes capital international procurement Festival and cultural tourism festival just ended. Many citizens visited the women's shoes city, visited and inquired about the production process of shoes, and went crazy to buy all kinds of women's shoes and leather goods.

2011 the Sixth China Women's shoes capital international procurement Festival and cultural tourism festival, with the theme of "displaying the beauty of Chengdu and creating a leather trade capital", has organized the theme of "wind and tide shopping Carnival", "China Women's shoes capital trade R & D center launching ceremony", "industrial tourism experience line", "fashion capital Celebration Gala", "talk about developing and moving the future" --2011 global leather industry development (Chengdu) Summit Forum and "China Women's shoes city Wuhou leather city celebration celebration" and other theme activities, attracting many shoe leather industry counterparts and municipal residents to participate, and built up a bridge between manufacturers, distributors and consumers to communicate with the three sides. During the procurement Festival, 304 exhibitors attracted more than 2500 professional purchasers at home and abroad, and more than 500 thousand people arrived at the exhibition site. The sales volume of Wuhou direct shoe city and Wuhou Leather City exceeded 55 million yuan.

　 Perfect the two functions of service system and integrate development

As the theme of women's shoes in the West fair, how will the shoe leather industry develop? Huang Fuhao said that the women's shoes city will further improve Wuhou direct selling shoe town service system, and develop from the original brand image exhibition center to have two functions and two way development service platform.

First, we should improve the functions of Wuhou direct shoe city brand exhibition center, continue to introduce high-end industrial institutions, cultivate leading enterprises, expand the high-end production and marketing channels of local shoe leather industry, and realize the upgrading and upgrading of Chengdu shoe leather industry; two, expand the service function of Wuhou direct selling shoe city, establish a development trade service center, and let Wuhou direct selling shoe city become a one-stop service platform for Chengdu shoe leather industry to directly connect to the international and domestic market.

Through the more meticulous development of the service platform, grasping two markets and two resources at home and abroad, taking activities as the medium, promoting the shoe leather industry in Chengdu to achieve leaping development through investment promotion and image enhancement. {page_break}

China's women's Shoes Capital Industrial Park will form a leather and leather goods trading center, R & D design center, talent training center and information logistics center, with the two major markets of Wuhou leather city and Wuhou direct selling shoe city as the core. On the basis of the original trade of shoes and leather industry in China's women's shoes capital, the market and channel of leather products sold outside the finished shoes are expanded, and the extension and perfection of product chain are accelerated.