The Situation Of Quanzhou Foreign Trade Shoe And Clothing Enterprises Is Not Optimistic.

The 110th Canton Fair, officially known as the "barometer" and "wind vane", was officially opened on 15. Many foreign trade shoe and clothing enterprises in Quanzhou have expressed their high expectations for the meeting. However, they still hope to make a comeback through their own strategy adjustment.

472 springs enterprises enter the main hall

The reporter learned from the foreign trade section of Quanzhou's foreign economic and Trade Bureau. Canton Fair The scale of exhibition and the layout of the exhibition area remain unchanged. Quanzhou enterprises have strong wishes to participate in the exhibition. A total of 472 enterprises have participated in the exhibition, with 1578 exhibitors, accounting for 35.56% and 46.11% of the province's total respectively. The scale is the largest in Fujian. Exhibitors mainly rely on textile, clothing, shoes, ceramics, bags, mechanical and electrical products and craft products.

In addition, enterprises that did not get the "admission tickets" of the Canton Fair were also highly motivated to participate in the exhibition. They participated indirectly in the "Pavilion outside the pavilion" in the Canton Fair. According to statistics, there are more than 570 enterprises in Quanzhou, including textile, clothing, shoes and other enterprises.

Although the intention of exhibitors is still strong, it does not mean that enterprises are optimistic about the effect of exhibitors. The Secretary General of the Fujian provincial export base chamber told reporters: "even if the economy is not optimistic, every Canton Fair will be eligible to participate in the exhibition, because the Canton Fair can best reflect the foreign trade situation and the trend of development."

Wang Tianzhu, chairman of Fujian Yuyuan Light Industry Co., Ltd., said that in the first half of the year before the Canton Fair, there were usually many foreign guests coming to see the factory ahead of time, but there were few customers who came to the factory this year. Although not optimistic about this session of Canton Fair, but he still won 4 brand booths.

Lin Haiming, chairman of Haibo trade limited, Quanzhou, Fujian, which has been picked up at this spring fair, said that, influenced by various unfavorable factors at home and abroad, this year's overall Order It will be reduced, but by mining new growth points, enterprises will still have growth opportunities.

Financial pressure is increasing day by day.

According to statistics, in the first 8 months of this year, Quanzhou's imports increased by 35.49% and exports increased by 32.78%, which were better than the national import growth of 27.5% and the 23.6% growth level of exports. However, these data did not let Quanzhou foreign trade enterprises show their faces. External economic growth is weak, inventory of raw materials and finished products is increased, finished product funds are heavily occupied, and accounts receivable increases, making the capital of enterprises increasingly tense.

According to the survey, there are already several Quanzhou. Home textiles Woven clothing leading enterprises inventory of cotton, chemical fiber, cloth and other raw materials reached more than 10000 tons, clothing, shoes and hats and other products up to several hundred million yuan, and some stocks occupy up to about 2000000000 yuan of funds. Raw materials suppliers are not on credit, and terminal vendors are in arrears.

When the housing leak leaks, it will not be able to return the money in a timely manner, and the bank credit will continue to shrink. Before the National Day holiday, the central bank deposit margin was put in place. Commercial banks' positions were unprecedentedly tense, banks were reluctant to lend money and high interest rates were kept, and private lending continued to rise. Many enterprises not only fail to apply for new loans, but also have difficulty in continuous loans.

With the repayment period of the fourth quarter approaching, some enterprises have begun to worry about whether the loan can be renewed after repaying, and when will they be able to lend it again. Shishi textile enterprises are worried about it. A bank loan of 30 million yuan will expire in November. But at present, the inventory pressure of the enterprise is up to 200 million yuan. In order to pay off the loan, the company has already raised funds for repayment in various ways. After the loan was repaid, new loans could be obtained within 15 days. "Now we can be sure that the new loans will not be accounted for in the new year. Before the Spring Festival holiday, we will have to pay wages and large sums of money, so it is hard to imagine what it will be." The relevant person in charge of the enterprise sighed. {page_break}

　　 Test cost control capability

Many factors such as RMB appreciation, rising raw material prices, rising labor costs and so on have left many enterprises with no profits. This is an important reason for many enterprises to see the Canton Fair. "A lot of enterprises are not very profitable, and the appreciation of the renminbi has lost their profits." Therefore, some enterprises simply do not take orders. However, Wang Tianzhu believes that whoever wins the final victory will usually have a business cycle in 8 to 9 years. After a round of shuffling, the new economic cycle is coming and there will be a turning point. Therefore, even if there is no profit, in order to maintain the operation of enterprises, enterprises can not easily stop production.

Price volatility is also a tangle for trading companies. "When our order is received, the factory will ask for a rise in price, no increase in price, and factories are unwilling to do so, and the customers have already talked about the price, and we must increase the price to the factory. We can only lose money ourselves." Lin Hai Ming said.

But it's not easy to talk about raising prices with customers. "Considering that many customers are not very high-end brands, they will not accept a substantial increase in prices, so we try our best to digest the cost ourselves." Lin Hai Ming said that because of the increase of 1 US dollars, the tariffs and sales expenses that customers would pay would be doubled, and the cost of 3 to 3.5 dollars would be increased to the terminal.

"Originally our cooperation factory is mainly in the province, now we start to find cooperation factories in Zhejiang, Hubei, Chongqing, Sichuan, Hunan and other places. Now the advantages of the mainland are more prominent. On the one hand, the cost of labor is lower, and the government also has certain subsidies." Lin Hai Ming said.

By looking for alternative factories, Haisheng also worked hard from research and development. The customer pays more attention to the retail price, and simplifies the production process in the R & D process, or seeks alternative materials, such as adjusting the leather proportion, so as to reduce the production cost and keep the price consistent with the original, so that the customer can be more psychologically acceptable. In this way, although the price seems to have not risen, actually the profit has not risen.

In addition, in order to avoid the risk of RMB appreciation, enterprises can shorten the validity period of quoted prices. "Our original offer is valid for half a year, and now it is shortened to 3 months." Insiders say.

　 Creativity and price game

Some people in Quanzhou's Feng Ze district are not worried about the price increase. "Because this is a global problem after all. It is fair for every enterprise. The most terrible thing is the market downturn and the decline in market demand." "If enterprises have Jobs's innovative spirit, there is no need to worry about no market."

To win orders, it is not just to keep prices down, but also to innovate. As long as we can provide customers with enough attractive products, even if the price is slightly higher, there will still be a market.

Haisheng will carry out some strategic adjustment at the autumn trade fair this year. On the one hand, the exhibitors are more specialized, the product category and total amount will be reduced moderately, highlight the fist products and show them to customers in a more professional way. {page_break}

"Under the economic downturn, many customers have lower purchasing power, smaller orders, smaller orders for some small customers, which can not meet the requirement of ordering quantity, so that many orders will be lost." Lin Hai Ming said, "we pick a group of products that are more in line with the trend of fashion, reduce the quantity of orders, although each order is not large, but several orders together are a large list." In addition, Haisheng will launch its own brand for the first time in this year's Canton Fair, which will be an important step in the internationalization of its brand.

Pure foreign trade companies will be more and more difficult to survive in the future. Foreign trade companies are different from factories in that they can provide customers with more value services. He believes that foreign trade companies should go deep into customer research and development, supply chain and other links, pay attention to customers' market and establish deep cooperation with customers. "For example, some of our brand customers want to buy shoes and clothing, and we will help them with shelves, advertising posters, promotional items and so on to provide more systematic services for them. In addition, we will also pay attention to the situation of our competitors, share information with customers, and discuss ways to deal with them. Experts say.