Pearl River Delta Shoe And Clothing Industry Survey: Houjie Shoe City

After a phone call, Li Hui started off from the base city of Zhongshan and came to Dongguan in public.

On the phone, he was the boss of foreign trade shoe shoe wholesaler who traded with Li Hui for ten years. Recently, he received a batch of new products.

Li Hui did not go to Dongguan to get the goods, Taiyuan.

Some people say that whether there is a Starbucks in a city is a measure of whether it is petty bourgeois.

Dongguan does not have the administrative level of "county". Houjie Town is located in the middle section of the economic corridor of Guangdong and Hong Kong. It connects Dongguan city to the south of Dongguan, and enjoys prosperity since ancient times.

It covers an area of 126.15 square kilometers, plus 500 thousand of the local population, which is equivalent to the town of the county town in the usual sense. The GDP of a year is more than twice that of that of Taiyuan.

The outstanding contributors of these GDP are footwear and footwear trade.

In the midst of the south, at noon, the damp and ppiring cars roared up the dust and went straight ahead along the straight road. Li Hui pointed to the front and said, "there are some big shoe factories over there, and there are some export orders for a long time.

It turned out to be very lively nearby, and there was only one place to find goods. "

He looked back and pointed to the archway behind him. "Now, wholesalers are here."

I saw two big characters on the floor card: Liao Xia.

Lander landers

Representative: Ho boss

The shoe city group of Laos is an extension of the shoe factory stock.

As far as the eye is concerned, the shoe city of Hui Sen has a welcome posture with the opposite shoe city. However, the red banner with big promotion does not seem to attract more customers.

But foreign trade inventory trading is becoming more and more large-scale, so at least, he has been looking for such a low-key distributor for many years.

He boss is 40 years old.

In September 1st this year, we opened a 40 square meter shop in Liyuan North Road, with a monthly rent of 2800 yuan.

The shelves on both sides are neatly stacked with all kinds of high class mountaineering shoes and casual shoes.

The central area is a large cardboard box placed in the form of nine squares. The shoes are wrapped in pparent plastic bags and marked with Mark's shoes.

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This packaging method makes Li Hui feel very unaccustomed, he boss has some helplessness: "you don't pretend, the guest looks uncomfortable."

I don't want to pretend that the bag is expensive.

In the past, Ho's warehouse was rather remote, and it was Li Hui, a frequent visitor, who moved here. He needed to make some concessions for the growing number of new guests.

In the deep part of the shop, his boss niece sits behind the counter.

She came to help her shop in her hometown. She pointed to a picture of a famous mountaineering boot on the page and said, "this boot sells well. It has already taken away an old customer."

Many people will not come to the physical store as before. Direct online shop, we can see what we deliver, especially convenient. "

Inventory retailers

Representative: Li Hui

"You know me. It's too expensive. Don't introduce me."

Li Hui said to his boss.

"Cheap ones."

Along the shoe rack, two people looked at each other. He pointed to the two boxes of winter shoes in the box on the ground, and said to Li Hui, "this 60 yuan, that 50 yuan."

Li Hui kept silent.

He continued to give Li Hui a famous sports brand leisure shoes. "Here, it costs only 30 yuan."

Li Hui then picked it up and said, "PU?" and put it back in place.

Li Hui is afraid to take PU shoes now. After a year and a half, the vamp will deteriorate and deteriorate.

Occasionally there are unique styles of pointed shoes. Li Hui just looks at it and praises it.

But what he wants to take away is the good selling on weekdays, and the style that the guests are looking for after the sale.

Safety factor, which is the guiding ideology of Li Hui getting goods now.

Women do not accept, should be consistent with their future brand positioning; design boldly not accept, afraid of ordinary consumers can not accept; too expensive not to accept, take into account the purchasing power of Taiyuan consumers......

So nowadays, getting goods is a physical work.

The two men talked in a low voice for two hours, which was a small warehouse separated by wooden planks and steel frames.

In the end, Li Hui took the boss's price bottom in the mirror, and spent an hour in the narrow and stuffy storehouse with his bare arms. He picked up 154 pairs of goods with a total of 10500 yuan, and sent them to Taiyuan in 8 boxes.

"Before 60 yuan can take, now 80 yuan also he does not want to."

Li Hui wiped his sweat and continued, "so do I.

Before leaving, the upstairs ones need not be picked at all. "

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Squatter stationed

Representative figure: Miss Ma

Out of his boss's shop, Li Hui walked to the depths of the hall.

Li Hui's trip also has a more important mission to find the right cooperative factory for the brand that he is developing.

The friend introduced a family, not far from Li Yuan South Road.

"I made a batch of flip skin shoes, the factory quotes around 100 yuan, high.

He said, "big factories may be cheap."

But big factories need at least 1000 or more to take orders.

Li Hui could not have done too much during the test period.

We met Miss Ma in another wholesale shop of foreign trade stock shoes.

After that, Miss Ma drove us to the factory near the coach station in Houjie town.

Outside the window, near dusk, in the late breeze, she talked about the business in the Laos.

Five years ago, Miss Ma's husband looked at the business opportunities of laoxia, and rented the nearly 60 square meter street facade with the highest price of 2500 yuan. Now, five years later, laoxia has gone crazy at the unexpected speed of the landlord, and 2500 yuan has become the lowest price of the Laos.

"The landlady told me every day that she was losing money. Next year it will rise to 5000 yuan."

Even 5000 yuan is a very good price.

"Now the squatter is to open one family and move one family.

We have been insisting that this month is a little bit more relaxed. The first two months are really tough.

Miss Ma said lightly, and Li Hui answered, "yes, I didn't get there at that time."

In the case of shortage of stocks, Miss Ma's husband, with a new shopping mall and no rent, opened a small factory of about 30 employees.

However, foreign trade is difficult to find without inventory, and no new orders can be found without knowing what to sell.

Miss Ma is in a dilemma because of her lack of original design ability.

Expectation

Laos, a naturally formed footwear business cluster, has witnessed the joy and sorrow of shoe makers.

A fifteen year old businessman in Dongguan said Dongguan is like Shenzhen five years ago.

Now that Shenzhen is not doing well, come to Dongguan to do it. In another five years, Dongguan can not do it.

The changes of the times let Li Hui begin to think about what kind of road his brand should take. In the next 24 hours, he saw a valuable idea in the three factories in Dongguan and Zhongshan. In the subsequent reports, the mysterious head will surface one by one.