Home >

China'S Clothing Industry: E-Commerce Itself Is "Magical Power".

2011/10/21 9:10:00 17

??? 日本語 Fran?ais English 中文

The Clothing Industry Itself Is Magic Power.

In October 20th, the parallel meeting of "the new backbone of the power supplier's leap forward development" was held.

The parallel meeting is one of the parallel meetings of the Chinese clothing convention. Duan Yongzhao, chief strategist of SEEC, Liu Dongming, director of the integrated marketing research center of the China Association of electronic commerce, Beijing, Wang Lu Wang, President of consulting company, Lu Qiang, vice president of Xiu Xiu network, Li Shujun, general manager of GXG e-commerce company, and V+ mall COO Cui Xiaoqi and other e-commerce practitioners and experts have conducted extensive and in-depth studies.

discuss

。

In fact, for the entire Chinese garment industry, e-commerce itself is "magical power".

The second quarter of 2011, China's apparel category online retail pactions

scale

46 billion 900 million, an increase of 17% over the first quarter.

It is expected that in 2011, the sales of clothing electricity supplier market will exceed 250 billion yuan, and the market share will exceed 15%. From PPG, VANCL to ZARA, brand enterprises will build a network sale mode.

The booming development of apparel e-commerce from paragraph 2, the chief strategy officer of SEEC, is closely related to China's "consumer society pformation".

He believes that China is gradually entering the era of weary consumption. Consumption based on possessions, flaunting and personal symbols is gradually dying out. So the first wave of e-commerce is actually an extension of industrial production. In the past, e-commerce was a revolution of speed, not essential, and did not touch the anxieties of consumer society.

The joy and satisfaction of consumption is based on the equivalence between buyers and sellers. From the point of view of businessmen, it is interactive marketing, that is, through network technology, "pactions" into "communication".

Liu Dongming, director of the integrated marketing research center of China Electronic Commerce Association, elaborated on the time and momentum of e-commerce.

In his view, there will be two changes in the combination of "mouse and cement" between clothing and e-business.

And the winners of the future must have the elites of traditional brands and electric providers.

brand

The double genes.

Zhou Junwei believes that at this stage, new marketing methods are emerging in the field of e-commerce, including micro-blog, community network, group buying and so on. In the face of these different marketing platforms, it is possible to walk ahead of the industry.

Vice president of China clothing association and Fujian seven wolves company

Director

Long Zhou Shaoxiong thinks that every channel's change will have its characteristics. Different channels will have different consumer groups forming process. Different stages of formation will also lead to different consumption patterns and methods.

Clothing is to find different characteristics of the way of communication, habits of communication, interest points, and then through effective design of marketing methods to attract, pay attention to, recognize their own consumers, and get business opportunities.

With the technological revolution, the new charms of e-commerce are rising.