Brand Stores Go All Over The World

"Fujian style clothing is blowing East and West North and south wind".

In 2008, Quanzhou textile and Garment Association organized 14 textiles.

Since then, the exchange of textile and garment industry between the two sides of the Taiwan Strait has become more frequent.

In October 2011, 30 Quanzhou enterprises represented by gage took part in the exhibition again. The purpose of this trip is to learn the innovative experience of Taiwan enterprises in many fields, and expect to reach relevant cooperation.

Innovation of joint fabric technology

For Taipei textile exhibition, Quanzhou

Lin Shita, general manager of Fujian Wan Jia Mei Knitting Co., Ltd., said that Taiwan is leading the world in the field of bamboo charcoal fiber R & D design. It is very focused on the development of bamboo charcoal fiber products and devoted wholeheartedly to R & D.

Quanzhou should learn from the experience of R & D design of functional fabrics in Taiwan, and inject science and technology into industrial upgrading.

Regarding this, Wang Yanzhu, vice chairman of the China knitwear industry association and chairman of gaIe (China) weaving and dyeing Garments Co., Ltd., said: "the situation of Taiwan's textile and garment industry is similar to that of Korea. Although the total development is limited, we are trying to learn from Japanese counterparts in the field of new products research and development. At present, we have a unique position in the world in terms of fiber and fabrics, especially in the field of fabric function."

In recent years, with the deepening of exchanges between the two sides, Taiwan's textile and garment industry is actively pferring to Quanzhou.

On the other hand, as Taiwan has many similarities with the mainland, especially Quanzhou, in terms of human geography and blood ties, Taiwan has become the bridgehead of Quanzhou's clothing market.

Integrating brand export advantages

Lin Congying, chairman of Limited by Share Ltd, said that from the beginning of this year's two years, he will consciously explore internationalization and create an international fashion in order to realize the diversification strategy based on men's pants.

According to the introduction, the plan for the international expansion of the nine Mu Wang is: Taking the mainland as the base, taking Hong Kong, Macao and Taiwan as fulcrum, and gradually entering the Chinese surrounding market. Among them, the priority is to choose Taiwan as a fulcrum and regard it as the focal point in the initial stage of internationalization.

Lin Congying said that Taiwan and Fujian are separated by a narrow strip of water. They are close to each other, have close ties with blood, have profound ties and have a wide range of business connections. And about 44.8% of the Han compatriots in Taiwan (about 9 million people) are from Quanzhou.

Last year, the two sides began to formally apply for shares in the financial sector. Lin Congying believes that the huge role of cooperation in financial cooperation across the Strait is bound to spread to all sectors. The cooperation and industrial integration of the two sides of the garment industry will open a new chapter.

In fact, as early as 2006, the king of nine herd revealed that he would open several stores in Taiwan simultaneously.

The nine Mu Wang store will be set up in the busy streets of major cities in Taiwan and directly operated.

Based on the developed market in the domestic market, King Mu decided to fully expand the international market, accelerate the implementation of brand export, and promote brand stores to enter the world.

The industry pointed out that Taiwan, as an important business area in the world, has brought together the international fashion giants and developed popular information. It is a rare place for the mainland's excellent clothing companies to test overseas markets.

Jomoo's entry into Taiwan itself is a good try. It has made a new way for the brand internationalization of Quanzhou's clothing industry.