An Electric Business Platform Has Been Able To Cross N Shopping Malls.

One of the highlights of the fifteenth Expo: China

Bill Gate once said, "in twenty-first Century, there is either e-commerce or business."

The battleground of clothing enterprises has extended from the "physical storefront" to the "virtual platform". This is the most profound experience of journalists after a day's meeting.

No choice of traditional clothing enterprises have "touches the net".

At the beginning of yesterday's meeting, the host threw a question first: please raise your hand if you are here.

Yesterday, a total of more than 300 people attended the meeting. The reporters looked back, and most of them raised their hands.

In fact, macro data also illustrate the popularity of online shopping.

As of June this year, the scale of China's online retail market has reached 349 billion 200 million yuan, an increase of 74.6% over the same period last year.

Among them, clothing is the most widely used e-commerce industry.

It is understood that the United States began in 2006, from 2007.

The top of a traditional clothing company in Ningbo yesterday admitted that they are planning to enter the Internet market.

They learned that Ningbo's earlier e-commerce group has accounted for 20% of total sales.

"Although the touch net is a bit late, we believe that the cake in the online shopping market will become bigger and bigger."

Cao Lei, director of China Electronic Commerce Research Center, predicts that in 2011, the scale of China's apparel products online retail market will reach 170 billion yuan, an increase of over 50%. E-commerce will become one of the most growing channels for clothing sales.

"Traditional brand clothing" touting net "is no longer a new thing. From 2008 to 2010, the annual growth rate of China's online shopping market is over 85%, which is more than 4 times the growth rate of domestic social retail sales over the same period.

China apparel network CEO Chen Xuejun said that with the popularity of the Internet, Chinese garment enterprises gradually moved from "entity battlefield" to "virtual battlefield".

A big e-commerce platform can be built on N shopping malls.

Liao Bin is the CEO of Yintai network.

He came to Ningbo's costume festival 10 years ago.

"Over the past few years, we have also made some adjustments and changes, which is closely related to the traditional garment industry's march into e-commerce."

In the eyes of outsiders, e-commerce has many advantages that many physical stores can not match. It does not require stores, and does not require huge utilities and so on.

But this is not necessarily the case.

Liao Bin, for example, now has more than 400 brands and hundreds of thousands of commodities.

Changing to a physical store is equivalent to a medium-sized shopping mall, which requires more than 4000 people to maintain.

The staff need wages and benefits, and the stores rent water and electricity.

But the cost of investment in e-commerce is also quite high, even more than traditional shopping malls.

Liao Bin disclosed that now, a technical platform of Yintai network has more than 90 skilled workers, and the maintenance cost of one year is about 10 million yuan.

"Jingdong now has a sales volume of about 10000000000 a year, and it is still losing money; customers have about 3000000000 sales and no money to earn; the profitability of Mcglaughlin is not high."

Liao Bin gave a lot of examples at one breath, which all explained from the side that a business platform needed to make money, which was not as easy as the outside imagination.

Liao Bin said, of course, this problem can be solved. What it needs is the scale of enterprises.

When the sales volume of electronic business platform is increasing, its ability to make money will be enhanced.

At that time, an electronic business platform can reach N shopping malls.

According to introduction, the sales volume of Yintai network is still less than 5% of Yintai entity store.

But as an industry insider who has deep communication with e-commerce, Liao Bin looks good at this market, as long as it is done enough.

Development trend with the help of electricity providers to sell is a top priority.

Ningbo's red gang tailor is very famous. The first Chinese tunic suit and the first suit are from their hands.

Looking at the whole country, the manufacturing level of Ningbo's textile and garment industry has always been ahead.

In 2010, the per capita output value of Ningbo's textile and garment industry was 312 thousand and 700 yuan, which was higher than that of other similar regions in China.

At present, Ningbo has developed into one of the most large-scale garment industrial clusters in China. The western style clothing and its suit share accounted for more than 40% of Zhejiang Province, and the overall occupancy rate of shirts exceeded 1/4 of the whole country. Over 10 clothing enterprises entered the list of top 100 clothing companies nationwide.

With the real skill, yesterday, Ningbo won the title of "the best demonstration city of China's clothing e-commerce" in 2011.

Chen Bingrong, deputy director of the Organizing Committee of Ningbo International Fashion Festival, said that since 2011, Ningbo has made great efforts to strengthen investment in clothing e-commerce, and promoted the pformation and upgrading of enterprises by utilizing the strong market oriented ability and marketing ability of e-commerce platform.

Through the application, penetration and integration of the market-oriented function of e-commerce in the textile and garment industry, Ningbo has come out of a new industrialization road of textile and garment industry with high technology content, good economic returns, low resource consumption, less environmental pollution, and full advantage of human resources.

Zhou Xueming, deputy director of the Organizing Committee of the clothing festival, said

Exhibition of keywords

The first fashion women's wear hall will occupy half the sky.

Jin Bao news (correspondent Xu Yanchengyu reporter Yu Jie Cai Jun) yesterday morning, the four day Ningbo international clothing and Accessories Fair (hereinafter referred to as the "Clothing Fair") opened ceremoniously in the International Convention and Exhibition Center.

Lu Yongxiang, vice chairman of the Standing Committee of the National People's Congress, Wang Huizhong, member of the Standing Committee of the Zhejiang provincial Party committee, Secretary of the Ningbo Municipal Committee and director of the Standing Committee of the Municipal People's Congress, and vice governor Mao Guanglie of Zhejiang attended the launching ceremony.

According to the briefing, the 6 exhibition pavilions of the International Convention and Exhibition Center were set up at the Expo. There are 2200 exhibition booths, including 8 exhibition areas, including the men's wear hall, the fashionable ladies' wear hall, the children's wear exhibition area, the brand clothing exhibition area, the OEM Exhibition area, the accessories / clothing machinery Museum, the international exhibition area and the production brand clothing direct selling hall.

Exhibitors include clothing, clothing machinery, accessories, clothing CAD (Computer Aided Garment Design).

According to statistics, there are more than 20 provinces (districts and cities) from Beijing, Shanghai, Zhejiang and so on, and 316 brands and 392 enterprises from Taiwan, Hongkong and other more than 10 countries are participating in the exhibition.

Among them, Ningbo accounted for 50% of local brands and enterprises, 25% of the brand enterprises outside the city, and 25% of overseas enterprises.

This year's fashion show has also reached 19 games, averaging about 6 games a day.

According to the organizing committee, the audience visit day is 20 to 23 days, and the fare is 30 yuan per ticket.

During the exhibition, buses will shuttle to the city and Convention Center every day. The public can enjoy free ride. In addition, 517, 512 and 529 buses can also go straight to the exhibition.

In October 23rd, members of the public can also visit Ginza, Wanda Plaza, Yinzhou. 2011 China (Ningbo) love show and Sanjiang love red hawk rose wedding ceremony will be staged. At that time, 100 new couples from across the country will conclude their love fruits in Yongcheng.