Qingdao Binxing: Integrating The Olympic Spirit Into The Brand Concept

The development of the modern Olympic Games is not a pure sports competition until now, while it has carried forward the Olympic spirit, it has also set up a platform for the enterprises to display their own brands.

Double star is a sports brand from Qingdao, Shandong. The brand spirit of the two stars is closely related to the Olympic spirit.

For decades, the two stars made shoes for women volleyball team, and also sponsored "Ma Jia Jun" and "SUDI man" cup. They also sponsored Qingdao, Shandong and national sports competitions many times.

The two stars have shown their enthusiasm in supporting the national sports undertaking, and have implemented them step by step.

The double star is also accompanied by the development of the national sports industry, achieving the overall benefit.

What are the considerations for the 2008 Beijing Olympic Games?

As a famous brand in China, "double star" is concerned about "let more ordinary people take part in the Olympic Games" and produce products of good quality and affordable price, so that ordinary people can enjoy the passion, dream and accomplishment of realizing the dream.

Now, the two stars support the Beijing Olympic Games with the actual action of the enterprises. According to the Olympic spirit and the concept of "double stars", according to the Olympic spirit of "Green Olympics, science and technology Olympics and people's Olympics", the theme slogan of the "Olympic Games" is put forward.

The two stars are really conducive to ordinary consumers, dedicating products that are "higher, more complete and richer" to consumers, and aspire to create "centenary brand" from "quality, innovation and culture".

At present, the high-end products developed by the two stars -- double star running shoes, a new generation of professional basketball shoes, professional football shoes, professional tennis shoes, and all kinds of sports wear and sports equipment have been listed in major cities in China.

At the same time, double star has built many large logistics platforms and more than 5000 chain stores across the country, directly facing the terminal consumers, achieving the "short distance connection" between production and sales.

Double star firmly believes that "the Olympic spirit is eternal". In the future, the two stars will continue to support the sports industry, serve the Chinese athletes and serve the consumers well.

The Olympic economy is like an open beer. Some people have tasted its sweetness, and some have just touched its bubble.

This prediction shows that enterprises should make rational choices when they are marketing Olympic Games.

Next year, the Beijing Olympic Games will be the best time for our country to show its national image and national strength. The two stars must compete bravely and produce excellent products to show the creativity of the Chinese people to all the peoples of the world.

At the same time, as a famous brand in China, Binxing also recognizes the noble quality of friendship and prestige that the Chinese people attach importance to. And with the upsurge of "promoting Chinese culture and revitalizing the national spirit" raised by the Beijing Olympic Games, it is determined to contribute to the prosperity of the Chinese nation.