Rising Prices Of Cotton Feather Materials, Taobao Store Warm Clothing Ahead Of Schedule

"Last year's price was 300 yuan to 500 yuan.

From Taobao's search for "warm" keywords, there are nearly a million pieces of warm goods.

Many people will think that the cold is cold. Can I stay at home without going out? Can I buy a heater and turn on an air conditioner?

However, according to the sales data of Taobao mall, sales of warm suits, warm pajamas and other clothing items increased by 32.07% and 28.53% respectively in the last week.

In the sales of thermal suits, two brands of Boston and north polar fabrics have become the hot objects of the market.

Taobao mall official told reporters that they noticed many consumers after the National Day has been ready to start buying stores to prepare for the winter.

Beginning in October 18th, the mall launched the "winter warm season" (wo.tmall.com) at the time of sale. From October 18th to October 24th, buying clothing or thermal underwear at a business shop participating in the warm season activities can buy one of the items less than the original price plus one yuan. If consumers buy a 500 yuan down jacket and add one yuan, they can get another item within 500 yuan free.

"This is actually lower than the half off selling price.

Warm season is only an early warm-up in winter. There are about more than 40 brands of warm and warm products, and more than 10 pieces of products.

In the next eleven big promotions, more winter thermal products will meet with consumers on a large scale.

Wang Shengle, chief executive officer of the official flagship of warm air, said it is not difficult to understand the "purchasing tide" of consumers' winter products, because this year's raw materials such as cotton, fur and cashmere increased substantially, and the cost of labor increased, so the factory price of winter clothing increased by 10% to 20% this year, so the winter wear on the market generally rose two or three.

The price of clothes represented by cotton clothing is generally rising, and the price of down garments has reached "rapid progress".

Network sales quickly reflect the real situation of consumer demand and market.

Taking labor cost as an example, the labor cost of producing a down jacket before is about 60 yuan, and now it is at least 100 yuan.

According to many dealers, this winter, even if the price is about 700 yuan, the down jacket may be cheap, which is expected to be over 1000 yuan.