Chen Nan: The Sublimation Of Self Creativity Is The Great Leap Forward In The Development Of Fashion Design.

"Unless your advertisement is built on the great Originality Otherwise, it is like a night boat, not being noticed. "

This is a motto of David ogway, who is the legend of the advertising industry and the founder of Ogilvy. What is creativity? It's a strange idea. Good ideas are not only amazing, but also practical. What creativity can bring? Creativity can attract people's attention, and it can raise popularity and bring about practical results. economic interest It is also a leap in thinking to promote the development of a related industry.

The success of the 3 China professional fashion designer's creative design competition has been successfully held. This is the belief that in the design, ideas are explode and creativity is used to make the design take off, so as to finally promote the great development of Chinese fashion design.

Some people think that only in the era of poverty is a good time for creative development, especially in the age of "advertising madman". Is it still a good creative era? The answer is yes, no matter which era it is, creativity is the king. Seize the hearts of consumers with wisdom. This is the business world. Promote My best strategy. If the world's material, technological and cultural changes have taken place, wisdom should be changed.

Moreover, it is the abundance of material that provides more powerful support for creativity. Just like the current competition, it has attracted more and more attention from upstream and downstream enterprises and peers. When the event is held on the fertile ground of Shaoxing's garment industry, the advantages such as fabric enterprises provide more abundant for competition designers. Fabric Let's create a more powerful wing for creativity; downstream clothing companies are looking for designers who are suitable for brand needs by focusing on competitions, providing space for new generation of designers; peer and contestants communicate with each other and spark each other.

The problem that is worth considering in creativity is that all creativity should be guided by the fundamental of marketing, that is, the ability to create markets or the ability to create word of mouth, rather than just drawing fast. Many young designers are puzzled in the design process and want to find answers. They ask, "is design not art behavior? How can we ask for artistic value and commercial value to get the same result?" this question itself is a test of designer's creativity, and how to design works with both artistic value and commercial value, namely, products that are called and hawk. In the final analysis, only when the product is transformed into a product, can the product be widely noticed by the society.

If we used to put a picture in the press and shout a slogan on TV, we could achieve it. Marketing As a result, today's business world has become more complex, interesting, more pleasant to the old, more varied, and less willing to listen to traditional will. It is even more difficult to achieve excellence. Everything depends more on intelligence than on system, investment or luck. The designers who participated in the competition were more aware of this. Any non original creativity based on speculation and luck is being abandoned. Any traditional design which is not dependent on originality can not enter the vision of the competition. The creative design competition of Chinese professional fashion designers does not want to win fame. Instead, it hopes to select excellent talents through competition, so that designers can broaden their horizons and inspire them.

Some people say that creativity requires rich life experience and experience. After all, there are many ways to think about it. Others think that young people are full of expectation for life and have more passion for creativity. Today's design competition is known as the post-80s competition, and the participants are generally younger. The face was sparkling with spirit, full of vigour, and with a hint of arrogant and arrogant expression. From the first day of the competition, they kept a close eye on the finals. After all, few people were able to join the crowd, and then they focused their eyes on the gold and silver awards. After all, fewer people could win the award. Of course, winning in such a contest is the best proof of your strength. But young designers, please relax. What you will gain is not only a trophy, but also a reward. What is more important is the sublimation of self creativity. It is a leap in creative thinking in the development of Chinese fashion design. It is not the collective wisdom of all of you, but by all of you.