The Textile Industry Should Quickly Seize The Domestic Demand Market.

The changing market economy environment has a profound impact on China's textile industry. At this year's China international textile fabrics and accessories (Qiu Dong) exposition, textile industry's demand for "seeking new marketing channels under complex economic conditions" is becoming more and more urgent.

Yesterday, Fujian Longfeng Textile Science and Technology Industrial Co., Ltd. was invited by the organizers of the exhibition to make a keynote speech to the textile industry counterparts on "textile market information and marketing strategy". Wu Xiujian, deputy chief executive of Fujian Longfeng Textile Technology Industrial Co., Ltd., understands the marketing strategy of Longfeng textile technology.

Textile industry needs to pry the domestic demand market.

Jinjiang Economic Daily: from the perspective of market development in the past two years, what do you think the market focus of the textile industry should be in the future?

Wu Xiujian: in a word, to describe the domestic textile market, I think it is "domestic demand is still the mainstream of the market, and the pulling force of economic growth will be changed from export oriented to domestic demand oriented".

Statistics show that after the financial crisis, the proportion of domestic sales of China's textile industry showed an obvious upward trend. Because with the steady growth of gross domestic product, disposable income has also increased year by year, which effectively improves the overall purchasing power of consumers, thus bringing business opportunities to producers of consumer goods, including clothing and footwear.

Statistics from the National Bureau of statistics can prove that China's per capita consumption of clothing increased from 442.6 yuan in 2007 to 677.2 yuan in 2010, with a compound annual growth rate of 15.8%. It will reach RMB 1526 in 2015, and the compound annual growth rate will reach 17.3% during the period from 2011 to 2015. Besides urban areas, clothing consumption in rural areas is also growing rapidly.

Therefore, the growth of domestic demand market will continue to play an important supporting role in the production and sales of textile industry. China has a population of 1 billion 300 million, so the growth of China's domestic demand market is very large.

Constructing a fast supply chain mechanism

Jinjiang Economic Daily: Longfeng textile technology has taken the lead in the main attack on the domestic market and won many brand customers. What experience can we share in this aspect?

Wu Xiujian: Longfeng textile technology has developed rapidly in recent years because we actively seek the upgrading of the industrial structure, thus boosting the marketing market. The company has intensified its efforts in six aspects: technological innovation continues to pilot the textile market; maintains and develops differentiated products; promotes the construction of a total quality management system; builds a supply chain integration mechanism; reduces the intermediate links of sales; promotes the brand to attack the city with culture.

We believe that textile enterprises should pay close attention to the development trend of the textile and garment world, strengthen product market research, adapt to the characteristics of small and fast changing textile products, develop and develop new products in a timely manner, penetrate, expand and occupy the target market with differentiated products, and enhance the competitiveness of China's textiles in the international market. This requires the textile enterprises to have a fast supply chain reaction capability.