The Fifteenth Ningbo Fair Will Be Successfully Concluded; &Nbsp Will Be Held Next Year.

According to preliminary statistics, this is the four day.

There are 2200 booths in this year's Expo, which include 8 exhibition areas, including men's wear Museum, fashion ladies' hall.

The Expo has always focused on the theme of "creative Ningbo and neon Orient". It has held a series of clothing professional (economic and trade) activities such as fashion show, international purchasing order meeting, "E+ Wardrobe" electronic commerce docking conference, the national local department store association working conference, fashion and Film International Symposium, fashion trends release, designer original works release, fashion brand show and so on, which fully demonstrates the charm and demeanor of Ningbo's "clothing capital" and "fashion capital".

The era of brand building is coming.

This year, the Ningbo garment enterprises collectively create their own brands for the 15th anniversary celebration of the Expo.

Compared with last year, the exhibitors of the fair were basically flat, but the number of brands participating in the Games increased significantly, indicating that the awareness of brand creation was increasing, and the fair became the best platform for brand display. Many enterprises launched a brand new brand at the fair.

"More than 100 years ago, Ningbo's red band tailor went out to earn a living by relying on a ruler and a pair of scissors.

In twenty-first Century, the descendants of the "red gang" tailor created a creative pen, creating a fashion road to the world through inheritance and innovation.

Zhou Xueming, deputy director of the office of the Organizing Committee of the clothing festival and deputy director of the Municipal Commission of letters and commissions, said.

At this fair, Ningbo's independent clothing brands, including the newly created brand, have attracted the attention of professional businessmen.

YOUNGOR clothing's YOUNGOR, GY, MAYOR, YOUNGOR CEO, Hart Schaffner Marx, HANP six series of brands for the first time in the fashion show in a high-profile appearance, showing YOUNGOR's integration of the garment industry has made a big step forward.

In July, coronation, one of the top ten Chinese professional wear brands, was newly crowned. This year, we changed the "habit" of the positive display and launched the "Rodin jeans" casual dress that cater for the 25-35 year old consumer group.

It is understood that this is only one of the strategic pformation of "multi brand and internationalization", which has become a brand new high-end leisure business suit series. It has created the "Zhuo Yang Joyum" online shopping clothing brand.

In the field of women's wear, Taiping bird, fig, de Mana, STEVE&VIVIAN, ESback, Dan Kun Yun, Hua Shi Mei and so on made the collective debut of the fashion ladies' hall, which was first established by the Ningbo Expo.

SV, ESback, de Mana and other fashionable women's clothing brands have attracted a large number of merchants to ask for agents and franchisees. Shanghai's Bela Vera and Hangzhou's katheya women's clothing also attracted many businessmen to come to negotiate, which fully demonstrated the attractiveness of the women's clothing market.

At the same time, at this fair, Ningbo children's wear brand has a brand new display, including one stop, Barbie Lele, sprout sprout, etc. Barbie Lele has attracted about 25 franchisees. The rewinding of children's clothing has received 25 million RMB intentional orders, and 12 houses have been signed at the scene, and 50 of them are willing to join.

It is understood that at present, Ningbo children's clothing has initially formed a brand lineup development lineup, and there are more than 20 independent brand children's clothing enterprises.

Visible, Ningbo clothing industry men's wear, women's clothing, children's clothing go hand in hand, balanced development pattern is taking shape.

What is worth mentioning is that in the market "forced", the clothing enterprises that are in the "overlord" position in the OEM field also have their own brands.

Shenzhou International Group invested 186 million US dollars in the creation of sportswear and children's wear brand Maxwin (Ma Wei).

Including the textile machine leader "Cixing", the tooling "Ji'an special" and so on, have joined the ranks of the creation of their own brands. In the two show of this show, they are also the members of the Ningbo fashion pack.

Analysis of the industry, in the raw materials, labor costs continued to rise, exchange rate changes and other markets, "forced", the Ningbo garment enterprises known for their manufacturing advantages will usher in a climax of licensing, there will undoubtedly be many "Ningbo created" clothing brand in the market.

According to the reporter, during the current Expo, there were dealers and franchisees in Sichuan, Hubei, Shaanxi, Liaoning, Guangdong and Shanghai provinces. They asked to join and represent the brand of Ningbo clothing.

During the exhibition, all the brand brochures placed in the major brand exhibition hall were taken away by professional businessmen.

Internationalization is heating up and fashion winds are blowing harder.

Reporters at the scene found that this year's Expo "foreign faces" show a lot, there are Korean women's clothing brand "Nabee", the British Royal handmade customized brand "Henry Bailey" and so on.

According to statistics, overseas exhibitors accounted for 25% of this year's Expo, from Britain, Japan, South Korea, Hongkong, Taiwan and other countries and regions.

In addition to the exhibition, there are 2011 International Garment professional (economic and trade) activities, including the "Sino British textile and garment production and Research Cooperation Center Exhibition", "International Symposium on fashion clothing and film", and the second international procurement order meeting of the Ningbo Clothing Fair.

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Among them, through the "Sino British exhibition", a group of British clothing industry experts will cooperate with some Ningbo garment enterprises in the field of technology and design.

This year the scale of the "pnational purchasing order meeting" has doubled. There are 75 high-quality textile and garment purchasers from 21 countries and regions, and more than 110 garment enterprises such as Ji'an special Clothing Co., Ltd., Tim Da button Co., Ltd., Yida Dafeng Cashmere Products Co., Ltd. and Peng Li fashion company, etc., for hundreds of "one to one" negotiations, reaching more than 80 cooperation intentions. Among them, 40 suppliers, namely garment enterprises, have received the proofing request, and 8 suppliers have received the factory inspection request.

At the same time, the Fashion Fair is becoming more and more popular.

The 19 fashion show in the history of the Expo, which took place in the 6 hall in three days, is full of seats.

Taiwan designer Liu Meifen and China's 11 cutting-edge designers are all carrying original design works on the site of the Expo, explaining the trend of the trend.

In addition, nearly 10 garment brands have also released new products in the form of walking show.

"At other clothing professional exhibitions, we have never seen so many fashion show activities in the exhibition hall. The Ningbo fair is indeed a pioneering work."

Shanxi clothing buyer Mr. Wang said.

At the two ends of the design and marketing of "smile curve", the current Expo has also done enough service for garment enterprises.

2012/2013 the autumn and winter textile fabric trends in China are released in a static display, which showcases thousands of trend fabrics developed by hundreds of textile enterprises such as YOUNGOR Sino Japanese textile printing and dyeing company and Ru Tai textile company, which provides creative and design inspiration for the development of new products in the next season.

E-commerce has become a new way for many garment enterprises to expand their sales channels. The e-commerce docking activities held at the current fair are well received by exhibitors and become a highlight of this Expo. "E+ Wardrobe" e-commerce negotiation has opened up a bridge for exhibitors and business providers. Many traditional clothing enterprises have come to "learn from" and hunt for talents selling online.

The 2011 China Apparel Industry Summit on e-commerce applications held during the period and the China garment industry e-commerce Procurement Association is the first national apparel e-commerce docking conference held in China. At the meeting, "2011 China's best e-commerce model for clothing e-commerce" has been awarded to Ningbo. Bo Yang has also become one of the top ten apparel e-commerce service demonstration units in China in 2011.

The "E+ Wardrobe" electronic commerce docking conference and the national local department store joint conference will provide a national platform for our garment enterprises to expand their marketing channels.

Wu, the head of clothing enterprises, said Wu.

It is reported that a total of hundreds of relevant people from 28 provinces (autonomous regions) have participated in the joint meeting of e-commerce and local department stores nationwide.

The exhibition trade is active, and domestic and export sales go hand in hand.

"This year's fair shows a clear division of the exhibition, and image display has also been upgraded.

Over the past few days, the booth of our exhibitors has been booting up, among which there are many professional customers, and the cooperation reached has reached a new high.

Fenghua exhibition director told reporters.

According to the statistics of the organizing committee, the foreign trade and domestic sales of this fair are all very active, and many enterprises have shown satisfactory pcripts.

Many of the first time exhibitors have tasted the sweetness at the current fair, such as Huayi clothing received orders of 500 thousand dollars; Morningstar received 900 thousand US dollars from Hongkong customers for cultural shirts, and Italy customers for 1 million dollars in sweater order; the hundred best socks received orders from 150 thousand sets of socks for Japanese customers, amounting to US $125 thousand; Kang Lian received 100 thousand orders from Indonesian merchants; in autumn October, there were 6 intentions to cooperate with domestic and foreign merchants at the exhibition, with an intention amount of 1 million 600 thousand yuan, and actually the order was 800 thousand yuan.

Some of the regular exhibitors have also gained a lot of money. The Fenghua silk shirts general factory has received orders from 420 thousand merchants of India merchants. The giant Hawks have attracted many foreign businessmen to place orders, 6000 businessmen from Spain, 200 thousand Korean businessmen and 300 thousand European merchants. The Huahong knitting company has received 800 thousand US dollar orders from the merchants of Hongkong and the 700 thousand US dollar orders from American customers. Jie Jiawen has reached 6 cooperation partners with domestic customers, with a total sum of 700 thousand, and has reached the cooperation intention with the domestic and foreign merchants. The intention amount is as high as about 5500000. The Cixing spinning machine is also favored by the domestic customers. The domestic merchants are placing the pen on the list, and the actual amount of the paction is sold. The amount of the paction is up to 1 million, and the turnover amount is up to $10.

As a result of good participation, some enterprises are full of expectations for the next Ningbo Expo.

Some of the first exhibitors have expressed the willingness of the organizing committee to expand the scale of exhibitors next year.

For example, the first time lanisa (Larissa) fashion ladies from Korea will combine the static display with the dynamic show, which is quite popular in the exhibition hall. The head of the Korean clothing association of Busan, who organized the exhibition, has booked the booth area of 6 square 500 square for the organizing committee, and hopes to sign a contract. It will organize about 12 male and female clothing brands next year to come to Ningbo to participate in the exhibition.

It is reported that next year's sixteenth Ningbo international costumes Fair will be held in Ningbo International Convention and Exhibition Center in from October 25 to 28, 2012.