ZARA Was Caught In The "Open Door" &Nbsp; The Company Said It Had "Conciliatory".

As a second tier brand in Spain, ZARA does not seem to care about the impact of quality problems on brand image.

Bridegroom at wedding

On the wedding, the romantic and romantic knees kneel down for their bride.

Now, facing the "crotch door" at the wedding, ZARA is still silent as before.

Consumers Association of Nanjing reminds consumers that they should pay more attention to the quality of their products rather than blindly praise the foreign brands.

Verification: ZARA "open crotch pants" is not a case.

Yesterday, the reporter came to ZARA store in Nanjing, and saw the same trousers in the two floor men's clothing department with Li Ping.

The price of this pair of trousers is 699 yuan, there is no discount at present, the staff said, "once sold out, now is just this month just to fill the goods."

The label of the trousers is marked out of Romania, and the fabric is 100% wool.

When the reporter asked about the sales of the trousers in the store, the staff said they could not query them within their jurisdiction.

Zhu Liying, manager of men's wear department, said, "please contact our headquarters public relations department about Li Ping. We have no ability or authority to answer your questions."

On Sina micro-blog, micro-blog, which is related to this incident, has been forwarded more than 4000 times as of press release. ZARA's product quality has made many brand followers burn.

In the commentary, many netizens sympathized with Li Ping's experience and said he had encountered similar situations.

Netizens "wincy_Jun" said: "how many times to buy a pocket is missing, and they have to endure.

I understand that the price is only enough to buy a piece of money! "Jin Tingting, editor in chief of love networking, said on micro-blog," he bought a silk coat of his family in the summer, and every time he was wearing it, he would find a new hole. "

There are more than one case of trousers. After checking, the reporter found that the "pants of the crotch" appeared in the trousers bought by the netizens such as "peach of V5" and so on at the ZARA store in Nanjing.

Investigation: causes of cracking or problems with fabric

Yesterday afternoon, the reporter called ZARA Shanghai headquarters, SA La Commerce (Shanghai) public relations department, the staff said they had reached a settlement with Li Ping's wife.

Reporters then contacted Li Ping. He said neither he nor his wife had received any calls from ZARA Shanghai.

After the re communication with ZARA company, the other side changed its voice. "Today (October 24th) has not yet contacted them (Li Ping and his wife)".

In recent years, ZARA has become the "familiar face" in the list of substandard products of all industrial and commercial departments and quality inspection departments, and consumers' complaints are endless. Most of them focus on fabric issues.

"Wear it once."

Such evaluation is often associated with the ZARA brand.

Industry sources say that the reason is that the enterprise shortens the production cycle in order to catch up with the trend and is not strict in management.

"Sometimes, different batches of fabric feel almost the same, but the actual detection quality is quite different."

This person analysis, Li Ping this problem of suit trousers are likely to be fabric quality problems.

"The fabric of garment production is provided by ZARA, and the factory is customized by itself. The quality is also checked by the factory itself, which is prone to quality problems."

From the photos, the fabric tear strength is too poor, the fabric inside the pants is too little, or there is no edge (a reinforcing method), so the sewing thread can not bite the fabric.

"Just a kneeling action is damaged so badly, it's definitely a product quality problem."

Reporter blog

How far can a single garment go with popularity?

ZARA updates new products every two weeks.

In the interview, consumers are faced with the problem of "knowing why the quality is bad." why?

If "first-class design, second price, three quality" can not summarize the whole brand, then it can not be denied that the success of ZARA depends on the "fast fashion" business mode, not the product.

From product design, placing orders to shelves, ZARA takes only 10-15 days on average, and this mode is called "fast fashion" by the industry.

With quick and quick replacement, we have to reduce production costs as far as possible, mainly in two aspects: fabric and processing technology.

It is no secret that ZARA sells poorly in the mainland.

This clothing brand, which is common in foreign countries, has captured the psychology of some consumers. It has chosen large shopping malls of large shopping malls to attract many consumers.

However, any brand should be based on excellent quality.

ZARA has not entered the mainland market for a long time. The quality problem has been exposed many times. At the moment, it has the aura of the international brand, plus the rise of "fast fashion", which has deceived some consumers.

But in the long run, if the netizens call ZARA a "disposable garment", the road will be very dangerous.

Yang Xilun, a domestic brand expert, once warned ZARA that if a brand creator does not listen to the voice of consumers and react to the voice of consumers, one day, you will be rejected by consumers.

Data theory

The seven time I didn't respond to the blacklist again.

According to incomplete statistics, ZARA has been caught in "quality gate" for at least 7 times since August 2009.

ZARA never voluntarily recalls or disclaimer of products with quality problems.

The Beijing Consumers Association has conducted 3 clothing products comparative tests since 2009. The "ZARA" brand has been identified as unqualified by some quality inspection agencies, but the company has never taken the initiative in its product quality issues.

In August 2009, the Shanghai city commerce and Industry Bureau exposed the unqualified sandals brand ZARA.

In December 2009, Beijing Consumers Association detected that a ZARA coat was unqualified.

In January 2010, the Shanghai industrial and commercial bureau announced the results of quality monitoring of some cashmere wool products and children's garments, and ZARA was on the list.

In January 2010, Harbin industry and Commerce Bureau sampled and monitored clothing and knitted goods sold by major shopping malls and clothing stores in the city, and ZARA climbed the "black list" again.

In March 2010, the Zhejiang Provincial Bureau of industry and Commerce inspected the quality of imported brand clothing. Some of the products of ZARA were "wet resistant rubbing fastness" and "use instructions" and so on.

By the end of 2010, ZARA coat coats were named again by the Beijing Consumers Association because of the existence of the problem of false amount of cashmere.

In April 2011, a sample of ZARA casual pants samples were found to be false, and were named by the Beijing Consumers Association third times.

Micro-blog said

Micro-blog V user comments ZARA

"Open the crotch door", the newspaper official micro-blog's news as of last night, 9 points have been forwarded 4411 times, comment on 720, almost all forwarding and commentary have revealed the consumer's resistance to the brand.

Among them, "V" netizens express their comments quickly, and express their true feelings about the ZARA brand.

Jiang Hu smile: how can we wear ZARA in the critical moment and make a famous brand of broken thread.

It is useless to pay for one hundred things, for a lifetime.

Ariane Murphy: good after-sales service is a good brand!

Holy nap: don't wear ZARA on important occasions.

Music Liu Siwu: in a word, after all, shopping must look at the thing itself, and the brand will eventually be nominal.

Fang Shao Bai: too many internationally famous brands, but the quality is vulnerable.

Wu signal: the first reaction is that ZARA is as bad as the impression, second reaction, how dare you marry ZARA?

Newest

Last night, ZARA agreed to compensate the groom for insisting on the quality inspection report.

At 5 o'clock yesterday evening, ZARA Shanghai headquarters public relations department contacted Li Ping.

After repeated application and confirmation, ZARA finally agreed to return the suit for Li Ping, and pay three times the price of the suit trousers.

Li Ping pointed out that, while making economic compensation, ZARA must also make written explanations and apologies for the matter, and provide quality inspection reports for the batches of products. However, until the time of press release, ZARA has not yet provided quality inspection reports, and written instructions and apologies still need to communicate with superiors.