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The Quality Of Luxury Goods Is Doubtful.

2011/10/24 11:23:00 37

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Luxury Goods Quality International Luxury Brand Unified Complaint Telephone

international

extravagant

Brand goods win abroad with quality and service, but why do they come to China? Gucci (GUCCI) has recently been accused of "abusing employees" after being severed by many of its employees. It has recently been found to have quality problems with the newly bought bags, and there is no uniform in China.

Customer service

Telephone, causing consumers

Complaint

No door.

International luxury brand Gucci reproduces after-sales service after "sweatshop"

Luxury is difficult to enjoy "luxury service"

"Bought Gucci (GUCCI) bag, in less than two months, there was a quality problem. Now how do we complain?" it was discovered that there was no after-sales service phone and quality complaint phone on the GUCCI official website.

Some people have made the above queries on micro-blog recently.

After the search, it is found that after buying luxury brand goods, there are not a few people who are experiencing "no door" after after-sales service or maintenance. Many people have encountered embarrassing experiences on the Internet about buying their own international brands.

Many people have said that the quality of many international brands is not as good as imagined. "The four corners of some packages have faded for more than a month". "The high-end frames have been worn for a period of time, and they have been broken".

What is even more troubling is that during the negotiation of after-sales service, the staff of the big international stores tend to be arrogant, and frequently ask customers to wait for months or even more than half a year for various reasons.

Some netizens feel regrets that some of the international brands' quality and after-sale services are not reliable. "Enjoying luxury after-sales service is like taking a mountain road full of thorns".

Gucci merchandise problems can only be solved by shop owners.

Headquarters can't find a shop.

Even more annoying for customers who are experiencing after-sales service or quality problems, consumers can hardly find Brand Company itself, except for stores and salesmen.

Consumers buy many famous international luxury brands. Once there are after-sales service problems, they can only rely on stores to solve them.

Apart from Gucci, many brands such as Hermes, CHANEL, FERRAGAMO and so on have not yet set up a unified customer service phone in China.

"The practice of" finding a shop to solve a problem and seeing a company at the top of the company will not see the end "will, in fact, bring many obstacles to consumers' protection of their legitimate rights and interests.

Tang Jiansheng, Vice Minister of the Ministry of consumer protection of Shanghai, said that because of the complexity of the licensing and distribution channels of international luxury brands, many stores seem to be the same. In fact, some of them are direct stores, some are "general agents in China" and others are two or three tier agents.

Therefore, it is very important to establish a direct communication channel between consumers and Brand Company. Otherwise, if there is a dispute, stores or salesmen may shuffle each other, while Brand Company will take the opportunity to evade responsibility.

Gucci (GUCCI): the service process is extremely complex.

A staff member of a Gucci (GUCCI) store in Shanghai said that customers can enjoy after-sale service in a straight store by buying small tickets, but if the small ticket is lost, they must go to the original place to inquire about other consumer proof materials.

After receiving the reception, the store will first take photos of the product and ask the company to maintain the price, and reply to consumers within 7 working days.

HERMES: there is no full-time after-sales service.

The salesperson of HERMES, a well-known international luxury brand, also said that if consumers had problems with quality or maintenance after purchase, they could only be reflected in the store because "no full-time staff was responsible for the work in this area".

When will Chinese consumers win the respect of big names?

According to the blue book of the 2011 official report released by the World Luxury Association, as of the end of March 2011, the total consumption of China's luxury goods market has reached US $10 billion 700 million (excluding private aircraft, yachts and luxury cars), occupying 1/4 of the global share. China has become the second largest luxury consumer in the world.

"For many international brands, their attention to the rights and interests of Chinese consumers is far behind their emphasis on Chinese consumers' wallets."

Tang Jiansheng, Vice Minister of the Shanghai Municipal Council, told reporters that some of the major international after-sales services were not as good as local businesses and products, and there was a lack of Chinese instructions and even plation errors.

Experts suggest that international brands must pay more attention to the protection of consumers' rights and interests, and provide a series of localized services related to products to Chinese consumers.

For example, by providing Chinese instructions for products, opening Chinese websites and setting up a unified customer service hotline, consumers can enjoy convenient after-sales service.