The Odd Men'S Clothing Was Repeatedly Unqualified &Nbsp, And The Franchisee Was Handicap.
The SFC will review the first application of Fujian's Limited by Share Ltd today.
Fujian
Noble
It is a private brand clothing professional retailer (SPA), which is mainly engaged in the retail and wholesale business of popular fashion men's clothing and apparel. It is one of the early SPA models in China.
However, its outsourcing mode of production products, many failed spot checks, and its performance depend on franchisees and other risks.
Question
。
Product production depends on outsourcing.
In the operation of Fujian prospectus, outsourcing of low value-added production is outsourced to suppliers.
Although the company has established a strict screening mechanism and procedures for screening suppliers, the output, quality and production cycle of products are limited by factors such as the supplier's production capacity, processing technology and management level.
With the growth of product sales in the future, Fujian needs to find more suppliers who meet the requirements of the company. If the supplier management is unable to meet the development needs of the company, it may lead to a delay in product supply or a decline in the quality of products, which will adversely affect the company's business performance.
The quality of products has been checked out many times.
Fujian has a "bad record" on the spot checks of product quality.
In the 3 quarter of 2010, in the provincial supervision and spot checks of T-shirts in Fujian, the two types of T-shirts, 175/92A and 180/96A, were found to be unqualified in the Fujian Fuzhou branch of the Limited by Share Ltd.
Coincidentally, in the third quarter of 2009, in the Fujian provincial product quality supervision and spot checks, the Fujian casual Qingyang Jinjiang Yingbin branch model "170/76A" casual pants were also detected that the product quality was not qualified.
Franchised store
The mode is questioned.
Fujian's regional sales model mainly adopts the combination of Direct stores and franchised stores.
As of June 30, 2011, a total of 286 stores, including 179 stores, accounting for 62.59% of the total number of stores.
Franchisee's contribution to Fujian's performance has also increased year by year.
During the reporting period, the proportion of affiliate sales to main business income was 30.82% in 2008, 47.92% in 2009, 57.93% in 2010, and 58.64% in 2011.
From this we can see Fujian's dependence on franchising mode.
But the franchise mode is a double-edged sword for the company.
With the continuous increase in the number of franchisees, if the level of management training can not match the growth rate of franchised stores, there may be a drop in the management level of some franchisees, and then to the company.
brand image
And adverse effects on business performance.
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