Many Luxury Goods Landed In Nanning &Nbsp; Business Pattern Quietly Changed.

A year ago, when foreigners came across the "island of dreams" in Nanning ancient city road, they only knew it was a sale.

The proliferation of high-end consumer groups

A few years ago, a reporter saw a LV like a thunder in his friends. It was a tri colored bag. The first impression was "very general". During this year's national day, reporters spent half a day in close contact with LV in the Dream Island Shopping Center, and found that it was really different from the ordinary bag: exquisite workmanship and exquisite style.

Mr. LV, who advocated the famous brand, bought a LV bag for his mother, Miss long, and his fiancee, and bought a handbag and a leather belt shortly after he was stationed in Nanning.

According to the introduction, these high-end consumers are mainly mine owners in Baise and Hechi.

A guest spent millions of dollars on gold watches, cell phones, leather shoes, belts and so on. Only 2 yuan for mobile phones with a unit price of about 200000 yuan was bought.

Some guests are very particular about what kind of shoes they want to wear. Therefore, they will accept the "one to one" full-time guidance service.

A woman accepted such a service, spent about 200000 yuan, from the "armed" to the feet, headwear, skirts, handbags, scarves and so on.

Dream island shopping center responsible person said that since Louis Weedon, Ferragamo, Burberry, Armani, TOD, S and other international brands first settled, many outsiders, such as Guilin, Liuzhou, Dongxing, Pingxiang and so on, have come, many of them in order to witness the elegant demeanor of famous brands.

The responsible person said that consumer groups were slowly cultivated.

You need to create opportunities for them to get in touch with and recognize them before they can accept them.

According to the shopping center's preliminary statistics, most of the customers who shop here have private cars, mainly business, business executives and fashion white-collar workers.

Among them, the number of license plates outside Nanning accounted for more than 4, indicating that the presence of the world's first-line brands accelerated the pace of expansion of the radiation radius of the mall.

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The business structure is changing.

According to the insiders, last year was a landmark year in the development of the department store industry in Nanning. Most shopping malls lifted the tide of shopping environment, and every shopping mall actively sought "Metamorphosis" and explored the way of characteristic management respectively.

In the middle of 2010, the outer wall of the Dream Island Shopping Center was covered with veil for decoration; the local old business department store Chaoyang store in Nanning carried out a large-scale adjustment to counter display; Nanning Parkson opened its first renovations in 6 years, and the people concerned said that the area involved reached 85%; Paris spring department store also spent 2 months to make a comprehensive adjustment of the store and brand.

Luo Sheng, Dean of the school of Business Administration of Guangxi University of Finance and Economics, said that walking into the Dream Island Shopping Center is like walking into some of the top shopping centers in Beijing. There are not many people. The whole shopping mall is quiet. "This is to provide consumers with a high quality shopping experience, and also a shopping environment that high-end consumers want."

In fact, the Dream Island Shopping Center has picked fruit from this butterfly change.

"The sales of the more than 20 well-known brands are much better than expected," said the head of the dream island. "Some goods are not ready at the beginning, and they are constantly pferring goods from the headquarters. The sales volume of the shopping center has increased by two times over the same period.

Especially in LV, the sales volume of Nanning is at the forefront in other capital cities with the same area.

Nanning business department responsible person said that in recent years, with the continuous increase of the total retail sales of consumer goods in Nanning, people's consumption patterns have gone through the stage of popularity, fashion and boutique. At the same time, the consumption environment has also put forward high requirements. The entry of the world's top brands led by LV has made the commercial "hardware" increasingly luxurious, and the business pattern has also changed towards benign.

Nanning is getting more and more famous.

Nanning's fame Xiao Zeng embarrassed Nanning people.

People in the dream island Procurement Center said one thing, when planning to attend the Asia Pacific retail seminar in Taiwan last year, a planning company equated Nanning with Xiamen.

The person's heart is very unconvinced, after all, Nanning is the capital city, but the other side's sentence makes her hard to get up: "Nanning has not even LV!"

According to the insiders, luxury brands reflect the comprehensive economic quality and consumption level of a city, and also the glory of a city.

If a place does not come to the international first-line brand, at least it shows that its commerce and trade development is lagging behind.

So LV not only affects the hearts of businessmen, but also on the "table" of the local government.

Fashion authority in December 17, 2010 LV opening ceremony is like this: from today, Nanning has entered the fashion city, its name will be like London, New York and other international metropolis, appear in the world brand consumer magazine, people all over the world know Guangxi Nanning.

The head of the dream island has a deeper understanding from the commercial point of view: whether a city has the characteristics of an international metropolis, depends on whether there is the top world brand, and in terms of Commerce, LV is a hard target.

"As a department store, we have put forward a hard target for the establishment of Nanning's international city image."

Luo Sheng believes that the entry of LV into Nanning is a "benchmark", which is symbolic of the same year when WAL-MART, Guangzhou friendship and Paris spring settled.

The rapid development of Nanning needs more and more top brands in the world.

Not long ago, world famous cars such as Ferrari, Rolls-Royce and so on also entered Nanning's line of vision.

The arrival of LV, like the China ASEAN Expo and more and more star concerts in recent years, has formed a joint effort in promoting foreign publicity, so that more and more people know Nanning and understand Nanning.