Sports Apparel Products Need To Be Clear: Brand LOGO
In 2012, the order amount of Anta in the second quarter was less than 15%, which is the smallest increase in the 11 order meeting held by Anta since 2009.
Peak
The order was released in the second quarter of 2012. The sum of orders increased by 9.5% compared with the same quarter in 2011. Meanwhile, the same store sales in the third quarter increased by only 6.2% compared with the same period last year.
Compared with the previous two digit growth rate, PEAK also appeared for the first time to slow down, the domestic sporting goods industry entered the adjustment period.
Sporting goods and accessories recently encountered Waterloo and changed the momentum of price rise in the early stage, and began to analyze how to digest the existing stock. Zhu Qinghua, a consultant of the CIC light industry, pointed out that the lack of consumer demand in the downstream market has both the causes of the market and the brand itself. From the perspective of the market, inflation has not been effectively suppressed, and consumers are inclined to reduce the consumption of sports apparel products and reduce the demand for products.
From the point of view of the product itself, the product itself can be substitutable and the product is not very high. Zhu Qinghua believes that this is mainly due to the fact that the brand of sportswear brand is not only LOGO, but the major sports brands take LOGO as an essential part of product design. Although, to a certain extent, LOGO is a mark of brand status and identity.
product
The brand value of itself is by no means a substitute for LOGO.
As a matter of fact, the brand style that LOGO can not be identified is brilliant, which can truly reflect the value and uniqueness of its products and highlight the product connotation. Zhang Yanlin, director of CIC consultant research, points out that the product features of sports apparel products are not obvious. Many brands are gradually eliminated by the market due to the lack of fashion elements. In the process of entering the adjustment period, the major brands need to enhance the sense of design and enrich the brand connotation rather than just using LOGO as the product differentiation mark.
The 2011-2015 year China sports apparel market investment analysis and prospect forecast report released by CIC pointed out that sportswear began to move towards a homogeneous circle. However, the added value of the brand in the product price is relatively large, which will become a sport.
Clothing brand
Continue to develop obstacles.
- Related reading
- Industry leader | He Ruibo: XTEP Spancends The Second Giants Of The Li Ningcheng Industry
- Boss work together | Be A Good Assistant To Your Boss And Teach You How To Work With Your Boss.
- Market topics | China's "Denim" Market Begins To Mature
- Document Writing | How Much Do You Know About Matters Needing Attention In Writing Business Documents?
- asset management | How To Manage Funds Well In Garment Enterprises
- Marketing manual | 營銷3.0：社會價值觀驅動的營銷
- Instant news | Domestic Outlets Data Exposure: 10 Single Store Performance Over 700 Million
- Document management | 文檔管理：教你如何做好檔案管理
- Fashion frontier | Fashionable And Slim Scarf
- Receptionist skills | To Be A Customer Aware Person, To Talk About Key Reception Skills.
- The Revolution Of 1911 Promoted The Pformation Of Modern Chinese Costumes.
- Children'S Clothing Is Becoming A New Hot Spot For Ningbo'S Clothing Capital.
- China International Textile Fabrics And Accessories Expo Held
- &Nbsp For OEM And Licensing; Double Price For Miscellaneous Clothing.
- Brand Leisure Has Become A New Trend Of Clothing Brand Development.
- 中國輕紡城主要短纖布分類銷量
- 中國服裝業的設計開發還停留在抄襲、模仿階段
- PVC Price Plunge &Nbsp; Market Pessimism Is Thicker.
- 中國輕紡城主要長纖布分類銷量
- African Cotton Textile Industry Has Unlimited Potential