How To Create Brand Values?

　　　　 Chinese entrepreneurs make an international name for their products. They only want to show the brand's international background with a foreign name.

The popularity of fake foreign brands shows that Chinese people are not confident in Chinese products, and do not trust Chinese brands that lack national culture and the spirit of the times.

Furniture counterfeit foreign brand "Da Vinci" was condemned by false propaganda and inferior quality to cheat consumers. Foreign brands Reflection on phenomena. In fact, the "Da Vinci" phenomenon needs to be most regrettable. It should be China's clothing industry.

From "made in China" to "China" Marketing In the transformation, some garment enterprises, in order to embody the added value of their own brands, give their own products an international name. They pretend to be from the leading brands of the international fashion. They pretend to be goods from the most developed countries in the world. The reason for this is to use the foreign name to show the fashionable elements of the international background of the brand. It is only to flaunt the historical accumulation of noble blood of the brand, but to prove the excellent quality and high price of the brand. It is only for the ordinary people to pack their pockets to consume the distinctive service culture of the brand.

I do not think it is necessary for us to despise people's lack of culture and blind faith in the consumption of counterfeit foreign brands. There is no need to condemn the distorted and humble values of commercial profit seeking culture. There is no need to worry about the social trust crisis caused by the decay and superstructure of the superstructure. To break the "Da Vinci code", it is an important way to seriously solve the problem of creating brand core values.

I agree with the saying that "Chinese goods are keen on foreign names, but from the weak mentality of the public". What I agree with is that the lack of soft power of some Chinese clothing brands caused by weak innovation ability, vague fashion values and lack of social responsibility is the key to win the trust and respect of domestic consumers.

First appeared in the domestic market, and once led China. Women's wear The Han style clothing of the industry was once cleaned up by the high-end shopping malls in Wuhan because of the serious phenomenon of copycat copy. Some enterprises believe that shopping malls worship foreigners, and they change their businesses through the "commercial cosmetic". They return to the shopping mall in the form of overseas brand names registered in France, the United States, Italy, Taiwan and Hongkong. Although these enterprises have a facade of appearance, they still lack brand personality service in the aspects of brand fashion image, product design innovation, display collocation display and marketing management concept, and lack the core values of the brand competition market. These brands without spirit and soul have flickered consumers for a while with pseudo foreign symbols, but they are finally retreated in the final stage of business operations.

It is no secret that many international famous brands are made in China. But why can't domestic brands prevent consumers from spending several times or even dozens of times more expensive than domestic products to buy foreign made goods made in China? Brand competitiveness from an international perspective of innovative R & D capability, fresh brand charm marketing capabilities, and touching the human body attached to micro service capabilities, and an international brand value added to Chinese manufacturing with low processing cost and high quality is the fundamental thing for international brands to leave consumption and pollution to China, and to put the brand's glory and profits into the bag.

Although China is the second largest economy in the world, Chinese brands are not listed on the list of the top 100 global brand names in 2010, published by BusinessWeek and Interbrand. Although China is the largest garment manufacturer in the world, how many Chinese clothing brands can truly display the national brand and how many Chinese clothing brands can be recognized by the Chinese people? {page_break}

The popularity of counterfeit foreign brands, in addition to showing people's inconfidence in Chinese products, distrust of Chinese brands lacking in national culture and the spirit of the times, and yearning for international brand names, fashion personality and service culture, reveals China's economic and cultural development more deeply, and has faced deep-seated problems such as rapidly innovating Chinese brand fashion value and rapidly creating the core competitiveness of Chinese brands.

To create brand values, starting from the establishment of a brand driven industry chain, and by focusing on the resource advantages of excellent brands, we will gather the upstream and downstream supporting collaborative resource systems such as production, logistics, R & D, culture, marketing and public relations, closely integrate the upstream and downstream cooperative relations, and create brand quality values and quick response values in the scientific division of labor alliance, so as to rapidly improve the manufacturing efficiency and market response speed of Chinese garment brands.

In order to create brand values, we should start with increasing technological innovation, and constantly improve the brand culture's design innovation. In the process of changing brand's production mode, logistics mode, business mode and brand consumption mode, we will create a brand new system of technological innovation, such as brand management decision making, resource allocation, research and development, production and marketing, and create a system and mechanism to promote technological innovation's organizational system, relationship network and effective operation of innovation system.

To create a brand value system, from the perspective of precise positioning of brand culture and character, by changing the essence and humanistic spirit of the brand and changing the pursuit of profit maximization, we should stride forward to the four brand value system of sound quality level, innovation rhythm, quick response and social responsibility, and gradually form the core value that embodies the brand culture tradition, cultural creation and cultural strength, and has the cultural identity, cultural cohesion and brand social responsibility for the target consumer group.

The creation of Chinese brand's fashion values is not only an obligation of an enterprise, a region, an industry, but also a responsibility of a nation, a society and a country.

What policies does the government use to support and encourage the creation and development of independent brands, and promote its brand image with the originality and creativity of science and technology?

What posture does the media use to create the market atmosphere of its own brand growth, leading it to establish national self-confidence, build cultural heritage and enhance the credibility of the brand?

What ideas does the brand planning packaging organization use to create the fashion meaning of its own brand, help Chinese enterprises to tap the essence of traditional national culture, stimulate their need to use historical power to meet the material life quality of society, and constantly enhance their aesthetic cultural needs?

What kind of aesthetic innovation enthusiasm do consumers take to protect the growth of their own brands, and promote the confidence of the national brand in the continuous upgrading of commodity quality and brand culture?

What kind of fashion personality culture does China's own brand serve the society? While building up cultural confidence, it also promotes innovation in science and technology with the innovation of aesthetic culture.

Only when the whole society respects and inherits the essence of the excellent culture of the Chinese nation, can we make great progress in the world and become a powerful country with fashionable brands to lead the world trend on the basis of brave innovation.