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High End Underwear Exhibition Shanghai Unveiled &Nbsp; Interpretation Of Retro Underwear.

2011/10/26 23:34:00 40

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High End Underwear Exhibition Unveiled In Shanghai

October 20, 2011, China's first

High end brand underwear Exhibition

Opened at Shanghai International Conference Center

Heavy curtain

Famous underwear brands such as Shu Fang, LISCA, Pierre Cardin, Italy Lady Luck, Japan Bao Ruth and Taiwan Chilil are on the same stage.

Jing Yan

Interpretation of Chinese retro lingerie blockbuster - Goodbye, Shanghai!

The SHANGHAI TOP BRAND LINGERIE FAIR is hosted by Rio Exhibition (Shanghai) Co., Ltd., aiming at creating high-end brand service platform for high-end brand underwear enterprises at home and abroad.

The organizers are adhering to the "brand service quality, not weight", in-depth study of the core development concept of high-end brands, with enterprise development as the responsibility, to meet the needs of the brand market in all directions.

The exhibition covers an area of 2500M2 and has a total of more than 20 booths. Apart from the media, all the other high-end underwear brands are not called large scale, but they fully confirm the confidence of the organizers in exhibitors and provide value services for every exhibitor.

Precise positioning

International big names signalled

Although the development of China's underwear industry has only been more than twenty years, its momentum is fast. Every brand has sprung up in the huge market. International brands are also competing for the Chinese market.

At present, the annual sales of underwear are over 100 billion, increasing by nearly 20% per year, and the market capacity is 500 billion yuan in the next 5 years. It has become the most potential branch market of China's garment industry.

However, compared with the international market, it is still lagging behind the US and Europe, and is also very different from Taiwan and Japan.

Domestic underwear enterprises are developing slowly. On the one hand, they are restricted by materials, manufacturing technology and consumer cognition. On the other hand, the backward concept of local enterprises and the lack of cultural support for products are also a major factor restricting the development of the industry.

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As a Shanghai

Fashion trend

The rapid development of the underwear industry in metropolis is inevitable. However, there are not many professional underwear exhibitions in China. For example, the international high-end exhibitions such as Paris underwear show are not even. SHANGHAI TOP BRAND LINGERIE FAIR has announced its efforts to build the first China high-end brand underwear exhibition at the initial stage of investment. The initial service has invested nearly tens of millions. From the system development, market data, market entry, agency franchisee invitation, media promotion and so on, follow up one after another, providing fast and beneficial information for high-end brand enterprises, and providing high-quality platform services.

In the short period of three months, there is no lack of big international cards calling for enquiries, giving recognition to the exhibition platform. Unfortunately, due to the fact that the exhibition fees were submitted for approval and the activities were arranged too hastily, they were absent from the exhibition.

Elaborate exhibition activities attract people's attention.

As the first exhibition of the exhibition, not only the field service is better, but the publicity and promotion of the exhibition is more attractive.

"Goodbye, Shanghai" is the most elaborate lingerie blockbuster that the orchestra orchestrated by the organizing committee, which is most popular with Chinese characteristics. It is a bustling, decadent, and romantic style. Women in that era are sometimes hot and sexy when they travel. Nowadays, the scenes, props and music of the lingerie show all lead guests to cross the old Shanghai and share the old days in Shanghai.

During the exhibition, the classic European style lingerie underwear from Slovenia, LISCA, not only brought unique Europa style to the guests, but also invited the ambassador of Slovenia, Ambassador of China, Minister of public affairs and other authoritative leaders to come to Shanghai's high-end brand underwear exhibition site, and to interact closely with the Chinese underwear industry.

Create, there will be challenges! Build China's first high-end brand underwear exhibition platform, and strive to serve the underwear industry. We have been working hard.