The Fifteenth Ningbo Costume Fair: Ningbo Sample Of Creative Upgrading

October 20th - 23, the fifteenth Ningbo international clothing and Accessories Fair (hereinafter referred to as the Ningbo Clothing Fair)

In 1997, the Ningbo Clothing Fair was born and became an important platform for Ningbo to support the development of traditional clothing industry.

15 years ago, after the government and industry jointly built and nurtured carefully, the Ningbo Expo was not only the first East China region to win international competition.

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Transferring signal industry pattern to develop in a balanced way

By organizing a series of costumes and exhibitions and economic and trade activities, the Ningbo Fair will strive to build a large platform for garment industry and market development, economic and trade cooperation, brand cultivation and fashion information exchange. It will further promote the clothing culture of Ningbo, promote the pformation and upgrading of the garment industry, enhance the comprehensive strength of the industry, and realize the pformation from the big clothing market to the strong garment market.

Speaking of Ningbo's clothing industry, men's wear has always been the main character of the company, which makes the impression that the outside world is just for men's clothing industry in Ningbo.

If Ningbo wants to turn from a big garment market to a strong garment market, the industrial equilibrium pattern is bound to form.

The clothing industry in Ningbo has been accumulated for many years, making it gradually getting rid of the "leading role" of men's clothing. The industrial pattern is becoming more and more balanced over time. This year's Ningbo Clothing Fair is also actively releasing such signals to the outside world.

This is the first time that Ningbo Fashion Fair has set up a fashion women's wear hall for the first time this year to see its one or two.

At this year's fair, many women's clothing brands such as Taiping, Fei Ge, de Ma Na, Yi Si Jun Kai, Dan Kun Yun, Hua Shi Mei and so on have made a collective appearance, showing the momentum of Ningbo's "women do not let them".

For example, at the 4 day exhibition, Taiping bird dress has launched a series of first scenes "public performances", trying to show the beauty of brand design in an all-round way, presenting the idea of creative fast fashion more directly in the eyes of consumers -- elegant "COLLECTION", artistic temperament "TREDY", "casual JEANS" and magic Tokyo "Le Ting", through different music, scenery and theme settings, perfect interpretation of the unique charm of the major brands.

Chen Hongzhao, general manager of Taiping bird fashion ladies limited, believes that the Ningbo international clothing week, which has been placing its eyes on the old men's wear field, is the first set of women's wear hall, which can be understood as the awakening of Ningbo's traditional men's giant to the competition consciousness in the "short board" women's clothing area.

Ningbo, the biggest male dresses, is like a leaping giant with a single foot. It really needs to go faster and further away.

FIOCCO also appeared at the Expo.

The brand appeared in the fashion business women's wear in 2007.

It is understood that fig has been stationed in the Mixc, Shenzhen in April 2011, and will extend its tentacles to 10 high-end high-end department stores and shopping centers in Shanghai, Hangzhou, Nanjing and other cities.

In the second half of the year, fig will also enter the Beijing market on the basis of the existing South market.

The nineteenth China International Clothing and Accessories Fair (CHIC), which was unveiled at the end of March this year, has attracted the attention of the people. It can be seen as preparing for entering the northern market.

In fact, the women's clothing industry in Ningbo is developing towards the direction of industrial upgrading on the road of brand management.

"2010/2011 Ningbo textile and garment industry development report" wrote: Women's clothing production and operation enterprises are becoming more and more mature, showing that the concept of women's wear brand management is becoming stronger and stronger, and the comprehensive level of production and operation is constantly improving, and excellent enterprises and entrepreneurs are constantly emerging.

Over the years, Ningbo women's clothing industry, which is mainly dominated by Ping Ping birds, has produced dozens of famous brands and women's clothing manufacturers with a certain scale and competitiveness.

Women's clothing enterprises in Ningbo are among the top 100 enterprises in the China Apparel Association.

In addition, in recent years, children's clothing industry is becoming a new hot spot for Ningbo's clothing capital.

It is reported that over the past two years, more than two hundred million capital inflows.

Nowadays, children's clothing in Ningbo has initially formed a lineup of brand development. Now there are more than 20 independent brand children's clothing enterprises. The old brands such as Yi Shan, Shan Shan KIDS, new brands such as AI fabe, tiger Patti, Barbie Lele, sprout sprout and so on, all have new performances at this fair.

For example, AI FA Bei made a special release on the theme of "Discovery new journey".

AI Faber brand leader said that AI Faber was from France and knew more about the Chinese market. During the 5 years when he entered the Chinese market, he always adhered to the brand road of combining Chinese and Western culture and brought the new way of life for Chinese children.

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Core guarantee releases the power of creativity

The theme of this year's Ningbo Clothing Fair is "creative Ningbo neon East", and once again shows the industry's determination to pform and upgrade Ningbo's creativity.

Zhou Xueming, deputy director of the Ningbo garment Festival Organizing Committee's office and deputy director of the Municipal Commission of letters and commissions, said that it is now necessary to focus on cultivating innovative enterprises, producing small batch, personalized products with high added value, which will be a trend and direction for the future development of the garment industry.

In fact, with the rising cost of raw materials, the shortage of labor resources and the instability of market demand at home and abroad, there are various uncertain factors in the development of textile and garment industry in Ningbo.

From this perspective, the garment industry in Ningbo must achieve breakthroughs in innovation so as to achieve the advantage of the development of traditional industries and achieve sustainable development.

In the first half of this year, the Ningbo action plan for accelerating industrial upgrading (2011 - 2015) shows that during the "12th Five-Year" period, Ningbo will increase the implementation of the industrial "4+4+4" industrial upgrading project. The project includes four new strategic industries, including new materials, new energy, new equipment, new generation of information technology and so on, and four new industries, such as energy conservation, environmental protection, life and health, marine high technology, design and creativity, and four other traditional industries, such as petrochemicals, automobiles and parts, textiles and clothing, and electrical and electrical appliances.

In recent years, a number of garment enterprises represented by YOUNGOR, Shan Shan, Taiping bird and so on in Ningbo have accelerated the pace of creative pformation and upgrading. The pformation and upgrading of Ningbo's garment industry has achieved remarkable results.

According to statistics, from 1 to August this year, 864 textile and garment production enterprises above Designated Size in Ningbo realized 59 billion 860 million yuan of gross industrial output value, an increase of 19.7% compared to the same period last year, and realized sales revenue of 59 billion 300 million yuan, up 22% over the same period last year, and realized profits and taxes 5 billion 780 million yuan, up 19.1% over the same period last year.

This year's Clothing Fair, Ningbo clothing giant YOUNGOR's YOUNGOR, MAYOR, GY, CEO, HANP, HartSchaffnerMarx and other six brand new collective appearance.

It is understood that YOUNGOR has set up the Ningbo YOUNGOR YOUNGOR creative arts and Design Co., Ltd., the main task of the company is to refurbish the existing shops and install the new shops in the future according to the different product positioning and target consumer groups of its six brands.

As early as 2009, YOUNGOR began to accelerate pformation and upgrading. Li Rucheng, chairman of the group, was going to pform YOUNGOR from the largest factory to a creative and artistic world.

In June this year, YOUNGOR pferred all the shares of wholly owned subsidiary of new Ma garments to Sheng Tai textile.

The company said that the sale of the new Malaysia clothing OEM business which made small profits and low gross profit is more conducive to YOUNGOR concentrating resources and energy to do well in the brand clothing industry.

At present, the company is also considering a higher level of industrial upgrading to turn from technology intensive to art and creative enterprises, while making YOUNGOR a "cultural and artistic world of creative creation".

In recent years, the men's clothing brand GXG, which has grown rapidly in the men's wear market, creatively put forward the brand concept of "leisure customization" in brand positioning.

The brand's leisure order is not custom-made in traditional fashion, but a custom tailored.

GXG in the current trend of fashion for many fashion people have found the custom of clothing quality, reflecting the target group elegant, decent, high quality of life taste.

This is also the idea that GXG expresses itself with its own characteristics.