Revealing The Cold Chain Logistics Of American Flowers

Fresh flowers can be seen every day in stores, supermarkets, hotels and families in major cities of the United States.

Brian, President of the Miami flower logistics company in America, Brian broke the ground: "we are making use of modern technologies such as electronic information technology to bring all the functions of the flower logistics system to the limit."

Logistics is often subject to variables.

Every night, full of flowers, such as roses collected from Latin America on the same day.

Brian's first question was how to get the roses that had just been harvested from Latin American farms to consumers in big cities in North America, just as they had just picked them from their gardens.

He found that in the entire pport process, once every link is not properly handled, it may become a killer of rose flowers.

The volcanic area of Coto Patsy in central Ecuador is densely covered with dense forests, warm climate and abundant rainfall. It is a good place to produce roses and other flowers.

Brian flower logistics's distribution to the big cities of North America is from the 3 large farms located here.

All roses were packed immediately after harvesting at Coto Patsy farm. Each 150 roses were packed into 1 boxes and loaded into containers to pport to the International Airport in Quito, capital of Ecuador.

After harvesting from the farm, the rose can keep fresh for 14 days under normal conditions.

The most scientific way to preserve freshness is to pack the carton as soon as it is cut off and store it in a refrigerated container at 1 degrees Celsius immediately.

Under the unified arrangement of the company, these containers were pported to Miami Airport in the United States overnight.

On the morning of the second day, routine inspection was carried out by the customs, animal and plant inspection and quarantine department, and flowers were sent to flower distribution stations in major cities in North America.

Logically speaking, the whole distribution process is complete and scientific, which fully meets the needs of flower pportation.

But in the actual process, due to various uncertainties, there are often unexpected events.

Once, the fresh rose finished from Coto Patsy farm was completed.

Flowers are pported from aircraft hatches to thermal insulation.

Scientific management is the key.

After more than a year of market research, Brien flower logistics company found that whether it is flower growers or importers, most of them only pay attention to whether the pport cost is low, and rarely willing to consider the preservation and preservation of flowers.

It is precisely because of high pportation costs and high prices of flowers that seriously impede the rapid development of the flower market.

In order to further expand the international market and make more consumers buy cheap and beautiful flowers, reducing pportation cost is the key.

For this reason, Brien flower preservative logistics company has taken a series of measures: first, make full use of information and communication technology to bring the flower farm in Latin America into the modern international electronic information market quickly, and enhance the pparency of flower farms, carriers, importers and exporters, warehousing, container pportation, market and consumers.

For example, no matter where the consumer is, as long as he sends out information on ordering varieties, quantities and dates of flowers on the Internet, someone will send the ordered flowers to the consumers within the specified time, and Brien logistics company will become an intermediary himself. If you accept online orders, issue business orders, arrange pportation, you can collect profits.

The second is to find new ways to reduce pportation costs of flowers and plants.

They are already using the newly invented thermal insulation materials for 96 hours, and can be used in environmentally friendly containers in the cargo hold at the bottom of the wide body aircraft, because the cargo compartment at the bottom of the cargo plane has no thermal insulation equipment, and the freight rate is relatively low.

The third is the use of new preservation technology.

A logistics expert in a university in Chicago invented a flower pport bag to ensure that flowers in the bag have been kept upright during pportation, and flower roots have been soaked in the nutrient solution at the bottom of the bag.

The upper part of the bag can ventilate and dissipate heat.

The design of this bag started at the beginning to pport the rose. Now it has been extended to over 60 kinds of flowers.

Join the road of joining

In order to get punctual and stable logistics services, Brien flower logistics company signed contracts with federal express company and United Parcel Service Company to provide integrated express service, and pported them directly to all parts of the United States through their flowers, which made Brien flower company's business much better.

Although the cost of express service is high, there are no other alternatives in the flower pportation industry.

Because if it is pported by civil aviation or container trucks, many flowers will be reported if there is any anchor or delay.

Although the freight rate is low, claims continue to affect the reputation of the company.

In order to ensure the effective management of flower pportation, the standards of flower logistics are very strict. The key to achieving these standards is to minimize the obstacles and unexpected risks that may be encountered in the pportation of fresh flowers.

In January 2001, Brien flower logistics company joined the Miami Herman preservation Logistics Group (HPL), chaired by Herman international freight forwarding company.

The Group specializes in importing and pporting flowers and plants.

They believe that the regional nature of the flower trading is very strong. Although there are many flower experts in the flower trading enterprises, it is impossible to solve the perishable deterioration of the imported flowers during the pportation process.

So the flower import business turned into luck.

The United States imports hundreds of millions of dollars of fresh flowers every year, but lacks professional and fresh logistics services. As a result, flowers often suffer from accidents and huge losses in pportation. Fresh logistics system can not only reduce unnecessary pportation setbacks, but also bring more profits to logistics companies.

In order to promote the pport business of fresh keeping,

HPL also set up a 70 thousand square meter fresh storage warehouse at Miami Intercontinental Airport and set up an intercontinental freight forwarding company specializing in fresh flower logistics at Seattle International Airport.

In the first year of operation, the HPL profit amounted to US $60 million.

Since 2002, HPL, headquartered in Miami, has set up flower logistics offices in Chile, Australia, New Zealand, Guatemala, Costa Rica, Honduras, Peru, Salvatore and the United Kingdom, and has expanded the flower shipping business to the pport of marine aquatic products.

In the second half of 2002, they also set up logistics offices in Holland.

They found that flowers in Holland are well known, but they are expensive.

By contrast, the markets of central Latin America, such as Columbia and Ecuador, have better market prospects.

They are inferior to Holland and other developed countries in the cultivation facilities, but the quality of their flowers is not low.

Moreover, the number of flower farms in Columbia and Ecuador has increased rapidly, with high output and low prices, which have strong price advantages and competitive strength.

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At present, 1/3 of the flowers imported from the United States come from South America, and almost all are pported by special plane.

According to statistics provided by Boeing airlines in the United States, in 2001, the number of cargo pported by the company from North America to the United States in the north route was more than 50 tons, accounting for 36%.

The great development of flower production in South America has further promoted the development of flower international trade and flower international logistics industry, and brought unprecedented prosperity to the air cargo industry.

According to Boeing airlines, the revenue from flower pportation is 1/4 of the total revenue from the South American cargo air route operated by the company.

Interested in China market

Brian told me that with the development of economic globalization, the demand for flowers in every country is increasing year by year. Not only in the urban streets of developed countries can we see flowers and flower shops everywhere, but also in developing countries.

Like the streets of China's Shanghai and Beijing, flower shops sprang up like mushrooms. Brien flower company has paid close attention to this trend and is preparing to enter the flower market in China.

Brian said that as long as 1/10 of the Chinese people buy 1 flowers a week, they can bring hundreds of millions of dollars of revenue to flower logistics companies, exporters, importers, shippers and carriers each year.