Booth Must Build Basic Knowledge.

I. design principles

The designer must understand that the exhibition design is an important part of the exhibition work, but it is not the whole work of the exhibition.

1. principle of purpose

Exhibition planning starts with the choice of exhibition objectives and is implemented.

(1) handle the relationship between exhibitors and designers well.

The exhibition design requires designers not to create a work of art according to their own ideas, but requires designers to use technology and creativity to reflect and show the intention, style and image of participating enterprises, so as to achieve the desired purpose and effect of participating enterprises.

(2) handle the relationship between art and Exhibition well.

Regardless of the design techniques and techniques, no matter what background (including exhibition frames, props and decorations), the main character is booth and exhibits.

The content of the exhibition can not be restrained by the way of expression. It can not emphasize the design and neglect the booth and exhibits.

The design is not about how much money is spent, not whether it meets the artistic standard, but whether the exhibition booth can reflect the image and intention of the exhibitors, attract visitors' attention, and whether the exhibits can reflect the characteristics and advantages.

(3) handle the relationship between exhibition and trade well.

The booth reflects the image of the participating enterprises, attracts the audience and impresses the impression. The exhibits can embody the characteristics and advantages, and are convenient for visitors to see, which is a successful design.

If it is a publicity exhibition, such a design will achieve its purpose.

But if it is a trade fair, the design has not yet reached the final goal.

At trade shows, exhibitions are a means of trade.

The exhibition booth is the environment for exhibitors to carry out trade work. The booth itself is not an end. Similarly, exhibits are tools for exhibitors to launch trade, and the exhibition itself is not an end.

(4) manage the relationship between exhibition design and other work of exhibition.

Designers must understand that the environment and conditions for exhibiting enterprises can be provided through design, and the work of coordinating and propagandists and advertising personnel may also be necessary.

The success of the exhibition design is to help and support the exhibition to achieve overall rather than partial success.

2. artistic principles

The exhibition design should be artistic.

The artistry of exhibition design is manifested in several aspects.

(1) the booth is attractive.

The booth is attractive, pleasing to the eye, giving people good feeling and impressing people.

There are many factors in the design of the booth. It is necessary to combine these factors with artistic methods, so that it can produce the best visual effect and good psychological effect.

(2) the booth reflects the image of the participating enterprises and conveys the intention of the exhibitors.

If a participating company is a large company, it can not be designed as a street vendor image; if the exhibitors want to show their dominance in the aviation field, they can not design it as a model toy factory.

Designers need concrete means to show Abstract exhibition ideas.

(3) the booth can attract the attention of visitors and arouse their interest in visiting.

Research shows that in the competitive and colorful environment, the audience is the key to the first sight of the booth.

This determines whether the booth has attracted the audience or lost this potential customer.

Therefore, the exhibition booth should be conspicuous and should arouse people's interest.

The first role of the booth is to attract the attention of visitors and generate interest. The second function is to attract visitors to enter the booth and watch the exhibits carefully.

We should pay attention to artistry in designing work, but we should avoid being flashy.

3. functional principles

The exhibition design should also be functional. When considering the design of external form and image, designers need to consider the intrinsic function, that is, to provide good environment and conditions for the exhibition booth personnel and booth work.

The ultimate goal of the exhibition is to rely on the exhibition personnel, and the efficiency of the booth personnel will ultimately decide the effect.

In a comfortable and fully functional environment, the booth staff can work more effectively.

The functions of the exhibition design are to be considered in several aspects:

(1) external function

The exhibition booth should not only display products, attract customers, but also help the exhibition booth personnel to promote, publicize, investigate, communicate with the audience, and negotiate with customers.

All these work must have the corresponding space, location, equipment, all need the designer to arrange reasonably according to the needs and conditions.

The corresponding functional areas include inquiry area, exhibition area city, reception area, negotiation area and so on.

(2) internal working function

If the exhibition is large, it is necessary to consider the arrangement of offices, meetings and other venues.

The corresponding internal work areas include offices, conference rooms, tool rooms (maintenance rooms), etc.

(3) auxiliary function

Auxiliary areas include lounges, storage rooms, etc.

A good exhibition design should not only be "good-looking" but also "easy to use". It should help the exhibiting staff to carry out their work and help them to achieve their goals.

4. scientific principles

Exhibition planning is a creative thinking activity, but it is by no means arbitrary, but with strict scientific nature.

First of all, the exhibition planning should follow certain procedures: before taking the exhibition publicity action, we must conduct a thorough investigation and Study on the market situation, consumer attitudes, social environment and competitors. Then, we will make a comprehensive analysis based on the information and information we have obtained, identify the key points of the problem, determine the exhibition objectives, formulate the exhibition plan and its specific implementation plan, and finally evaluate the exhibition effect until we achieve the exhibition objectives and marketing objectives of the enterprises.

The scientificalness of exhibition planning is also reflected in the fact that exhibition planning is a process of interdisciplinary fusion of scientific knowledge. Based on the principles of exhibition science, psychology, communication, marketing, system theory and cybernetics, with the help of modern advanced technology such as computers, the exhibition enterprises provide the basis for exhibition decision-making and the best action plan for exhibitors, so as to achieve the best economic and social benefits.

5. flexibility principle

Because of the increasingly fierce competition, the demand level and structure are constantly updated, the market environment is changing rapidly.

Under such circumstances, even the most appropriate exhibition planning will have to be adjusted due to changes in the market environment, constraints and influencing factors.

On the one hand, modern exhibition planning reflects its scientific nature, and at the same time, it has considerable flexibility.

This is mainly due to the fact that the modern exhibition planning process is not a one-way decision-making process, but a two-way circulation decision-making process.

From the beginning of the exhibition research to the final evaluation of the exhibition effect, in view of the changes in the market and consumption response, we can timely adjust and modify the plan, so that the entire exhibition planning activities can maintain full flexibility.

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Two, design requirements

1., we must be harmonious and not chaotic.

The exhibition booth is composed of many factors, including layout, lighting, color, charts, exhibits, exhibition frames, exhibition tools and so on.

A good design is to combine these factors into one and help exhibitors to achieve the purpose of exhibition.

2., be concise and not complicated.

The average person can only accept limited information in an instant.

If the audience is walking in a hurry, if they can not get clear information in an instant, they will not be interested.

In addition, the complexity of the booth is also easy to reduce the work efficiency of the booth personnel.

Exhibits must be chosen and must be abandoned if they want to choose representative furnishings.

Simple and bright is the best way to attract audience.

Photographs, charts, and text descriptions should be clear and concise.

Design and decorations that are not related to exhibition targets and exhibition contents should be reduced to a minimum.

3., we must highlight the focus.

The exhibition should be centered and focused.

The focus of the booth can attract attention.

Focus selection should serve the purpose of exhibition. Generally it will be special products, new products, the most important products or products that are valued.

Highlight key exhibits through location, layout, lighting and other means.

4., we should express the theme clearly and convey the message clearly.

The theme is the basic information and impression that the exhibitors hope to convey to the visitors, usually the exhibitors themselves or products.

A clear theme is, on the one hand, the focus. On the other hand, it is the use of appropriate colors, charts and arrangements to create a unified impression in a coherent way.

5., there must be a striking mark.

Being able to attract more visitors, it is easier to identify and search, so that visitors who enter the booth will also be impressed and will be remembered later.

The design should be unique, but not from the exhibition targets and business image.

6., design from the perspective of target audience.

Traditional designs, especially temples, palaces, banks, etc., emphasize eternity, authority and grandeur.

But at the competitive exhibition, the success or failure of the exhibition depends largely on the audience's interest and response.

Therefore, the exhibition design should consider people, mainly the target audience, emotions, interests, opinions, reactions and other factors.

From the perspective of target audience, it is easy to arouse the attention and resonance of the target audience, and leave a deep impression on the target audience.

7., we should consider the space.

Designers should also consider the number of staff and the number of visits.

The crowded booth is inefficient, and it will also cause some target audience to lose interest.

The empty booth will also have the same effect.

Booth area is the main factor.

8., we should consider the arrangement of passenger flow.

Exhibitors may wish to have a large number of people who can walk freely in the booth, and may wish to attract a large number of spectators, but only allow screened audiences to enter the booth. Perhaps they want to record the data of each audience, perhaps hoping to record only a small number of screened audiences, or not even consider the work.

Booth arrangement is the key factor in the control and management of pedestrian flow.

Therefore, designers begin to understand what kind of people the exhibitors want.

9. the exhibition platform should be easy to build and easily demolished.

The booth structure should be simple and can be assembled and disassembled within the prescribed time.

The construction time is usually decided by the organizer of the exhibition.

Designers should know the construction time before starting design.

10., design must be prudent and not easy to change.

The design must be considerate and comprehensive. Once the design is discussed, it should not be changed easily, especially in the later stage. It may delay construction, increase the cost and even affect the opening.

Budget is often the source of contradiction.

There may be a big gap between budget and design.

As a designer, we must accept the budget realistically and do our best in the budget.

If the budget is not clear, it does not mean that there is no limit.

This is likely to cause a lot of trouble.

If the design and construction expenses are excessive, the designer should take the responsibility.