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Shoes And Clothing Enterprises Create Micro-Blog Marketing &Nbsp; Seek Breakthrough For Development.

2011/10/31 9:51:00 28

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Shoe And Clothing Enterprise Micro-Blog Seeks Breakthrough Point

Recently, the market has repeatedly launched a wave of marketing, from foreign capital to domestic capital, from the whole country to the region.

Marketing

Patterns emerge one after another.

For example, shoes and clothing enterprises are weaving their neck and weaving.

At the same time, micro-blog is once again regarded by entrepreneurs as the best marketing tool.

Without doubt,

micro-blog

Has become the new favorite of enterprise marketing, and is the promotion of enterprises.

brand

An important channel for image and product sales.

As long as you can attract a large number of fans, the information released will be forwarded and browsed quickly, and behind every fan is a consumer. Such a fast, instant and low-cost channel will naturally be favored by the shoe and clothing operators.

As a result, more and more enterprises have been testing micro-blog marketing, and have launched official micro-blog to accumulate popularity.

However, how to manage micro-blog, improve content, and make micro-blog have more extensive communication power still need to be solved by various marketing experts.

There are still gaps in how to measure micro-blog's sustainable marketing power. The major websites are also exploring micro-blog's management and operation for shoes and clothing enterprises.

It is worth noting that the success of micro-blog's marketing depends on whether the amount of input and the communication with consumers are effective, and whether the establishment of channels is reasonable.

The level of application of micro-blog to marketing is different, and the effect is different.

Unlike traditional media, micro-blog's straightforward advertisements will not cause concern, but will also cause users' disgust.

Good at catching hot spots, strengthening interaction between online and offline, humane, timely response to your users is the key to micro-blog's success in marketing.

At the same time, there are also insiders suggested that Chinese shoes and clothing enterprises should learn to operate micro-blog with innovative thinking.

However, there is no provision for the official micro-blog how to authenticate and how to bid. This will inevitably lead to further consideration and attention.

According to the DCCI Internet data center, by the end of this year, the number of micro-blog's independent users will not exceed 100 million, which will reach about 253 million by the end of 2013.

It can be said that the potential of micro-blog marketing is immeasurable, because micro-blog marketing is almost "zero cost" operation for shoes and clothing enterprises, which is incomparable to traditional marketing mode.

But at the same time, we also need to note that micro-blog marketing is to a certain extent, to help enterprises gain more customers and business returns.

If shoes and clothing enterprises want to control the profit space in the ideal range, they should also seek breakthroughs in the changing level of their own business models.